Session 11B: Innovation Management: Balancing Creativity with Discipline The TCS Innovation Architecture K Ananth Krishnan Chief Technology Officer February 15, 2008

Key Questions Does innovation ‘happen’ or can it be ‘made to happen’? Does discipline kill creativity Does discipline result in incremental innovation How can an innovation capability be created in the firm What are the organisational models to support an innovation capability

Does innovation ‘happen’ or can it be ‘made to happen’?

Does discipline kill creativity

Does discipline result in incremental innovation

How can an innovation capability be created in the firm

What are the organisational models to support an innovation capability

The TCS Innovation Process Why should we Innovate – Establish the Context for Innovation Enable Innovation – The Organizational Culture What is Innovation – use the Technology Market Map Where should we innovate – Connect to Customer Value Proposition Who will innovate – invest internally and externally How to innovate – develop an Innovation Management Process Measure Outcomes – use a Balanced Scorecard

Why should we Innovate – Establish the Context for Innovation

Enable Innovation – The Organizational Culture

What is Innovation – use the Technology Market Map

Where should we innovate – Connect to Customer Value Proposition

Who will innovate – invest internally and externally

How to innovate – develop an Innovation Management Process

Measure Outcomes – use a Balanced Scorecard

What is Innovation – Use the Technology Market Map Develop a Differentiated Approach for Innovation Each type of Innovation needs a different process, different teams and will deliver different outcomes

Develop a Differentiated Approach for Innovation

Each type of Innovation needs a different process, different teams and will deliver different outcomes

Who Will Innovate – Internal and External Extend the Innovation Capacity of the enterprise thru open innovation models Collaborate with innovators across a wide range of competencies

Extend the Innovation Capacity of the enterprise thru open innovation models

Collaborate with innovators across a wide range of competencies

HOW to Innovate – Establish a Systematic Process for Innovation Governance A systematic process to convert a funnel of ideas and pilots, thru a process of diligence and alignment is necessary to drive a ‘railroad schedule’ of innovations

A systematic process to convert a funnel of ideas and pilots, thru a process of diligence and alignment is necessary to drive a ‘railroad schedule’ of innovations

Summary of Best Practices Why should we Innovate – Establish the Context for Innovation Enable Innovation – The Organizational Culture What is Innovation – use the Technology Market Map Where should we innovate – Connect to Customer Value Proposition Who will innovate – invest internally and externally How to innovate – develop an Innovation Management Process Measure Outcomes – use a Balanced Scorecard

Why should we Innovate – Establish the Context for Innovation

Enable Innovation – The Organizational Culture

What is Innovation – use the Technology Market Map

Where should we innovate – Connect to Customer Value Proposition

Who will innovate – invest internally and externally

How to innovate – develop an Innovation Management Process

Measure Outcomes – use a Balanced Scorecard

Key Questions Answered Does innovation ‘happen’ or can it be ‘made to happen’? Invention is sometimes serendipitous Innovation can be made to happen! Does discipline kill creativity Blindly applied, yes Does discipline result in incremental innovation Not necessarily – could result in no innovation as well! How can an innovation capability be created in the firm What are the organisational models to support an innovation capability? The TCS experience is one model which I know has worked!

Does innovation ‘happen’ or can it be ‘made to happen’?

Invention is sometimes serendipitous

Innovation can be made to happen!

Does discipline kill creativity

Blindly applied, yes

Does discipline result in incremental innovation

Not necessarily – could result in no innovation as well!

How can an innovation capability be created in the firm

What are the organisational models to support an innovation capability?

The TCS experience is one model which I know has worked!