Slideshow transcript
Slide 1: Indian IT/ITES Industry: Impacting Economy and Society 2007-08 15th February 2008
Slide 2: Objective To carry out an analysis of the overall direct and indirect contribution of IT/ITES industry to the Economy and Society
Slide 3: Methodology • Past study reports, NASSCOM and NASSCOM Foundation reports, Extensive State Government presentations, Secondary STPI data, white papers, Research international and national press clippings, Company Annual Reports, various websites • IT/ITES Companies- 123 Profile of Respondent Companies in terms of Turnover Range • Employees, entrepreneurs, Primary Government Departments, others Others A Category Survey such as real estate developers 3% 11% (including coverage in B Category Bhubaneswar), overseas D Category 25% employees in Deloitte offices etc. 48% C Category 13% A Category B Category C Category D Category Others
Slide 4: Deloitte Framework for Analysis Contribution to Community and Environment Contribution to Workforce Sports and Arts development Indirect impact on Economic Driving Scenario Front runner Education Employment growth of in good Diversity: Overall talent other corporate Persons with Direct economic development in sectors governance diverse impact Differently Indirect National Improving the country qualifications Forex abled employment GDP share product/ Differently- Employment earning generation service abled generation quality Women Balanced Persons from Regional Boosting India’s Health small cities Growth Fuelling growth image in global Youth of PE/VC Spurring growth markets Out of funding activity of first generation mainstream entrepreneurs candidates Employee Women & Skill friendly work enhancement Children environment Environment within organisation Rural Development Livelihood
Slide 5: Deloitte Framework for Analysis (…contd.) Focus of companies from immediate concerns areas to community initiatives Progressive influence from Moving from ‘for-profit’ to ‘not-for- direct stakeholders to external profit’ activities stakeholders
Slide 6: Deloitte Framework for Analysis (…contd.) Direct economic impact National Forex GDP share Employment earning generation
Slide 7: Deloitte Framework for Analysis (…contd.) Indirect impact on Economic Driving Scenario Front runner growth of in good other corporate sectors Direct economic governance Indirect impact Improving National Forex employment GDP share product/ Employment earning generation service generation Balanced quality Regional Boosting India’s Growth Fuelling growth image in global of PE/VC Spurring growth markets funding activity of first generation entrepreneurs
Slide 8: Deloitte Framework for Analysis (…contd.) Contribution to Workforce development Indirect impact on Economic Driving Scenario Front runner Employment growth of in good Diversity: Overall talent other corporate Persons with Direct economic development in sectors governance diverse impact Indirect National Improving the country qualifications Forex employment GDP share product/ Differently- Employment earning generation service abled generation quality Women Balanced Persons from Regional Boosting India’s small cities Growth Fuelling growth image in global Youth of PE/VC Spurring growth markets Out of funding activity of first generation mainstream entrepreneurs candidates Employee Skill friendly work enhancement environment within organisation
Slide 9: Deloitte Framework for Analysis (…contd.) Contribution to Community and Environment Contribution to Sports and Workforce development Arts Indirect impact on Economic Driving Scenario Front Education Employment Diversity: growth of runner Overall talent Persons other in good Direct economic development in sectors corporate Differently with diverse Indirect impact the country qualificatio National Forex governance Improving employme GDP Employment earning product/ abled ns nt service share generation Differently- generation quality Balanced abled Boosting India’s Regional Women image in global Health Growth Fuelling Persons Spurring growth markets growth of from small of first PE/VC cities generation funding Youth entrepreneurs Employee activity Women & Out of Skill friendly mainstream enhanceme Children Environment work candidates nt within environment organisation Rural Development Livelihood
Slide 10: Direct Economic Impact Contribution of IT industry to GDP • Contribution as 4.7% 5.2% 4.1% proportion of 2.8% 3.2% 3.6% 2.6% Share of GDP national GDP 1.2% 1.4% 1.8% grew from 1.2% in FY98 to 5.2% FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 in FY07 Export earnings of the IT industry (USD billion) • IT/ITES industry 40 grew by 31.9 Forex impressive 18.3 24.2 13.3 Earnings 32.6% in FY07 1.8 2.7 4.0 6.2 7.7 9.8 • Expected to FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08E reach 40 bn USD in FY08 Direct Employment in IT industry (in million) • CAGR of 26% in 2.0 1.63 last decade 1.29 Employment 1.05 • Direct 0.52 0.67 0.83 Generation employment of 0.19 0.23 0.28 0.43 around 2 million FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08E by end 2008 Impressive level of contribution for an industry that didn’t have a significant presence 25 years ago
Slide 11: Indirect Economic Impact • Every one new job in the sector, creates four • Every Re 1 spent by IT/ITES sector additional jobs in the results in Rs. 2 total output in the economy economy • Estimated indirect • In FY06, 15.85 bn USD spent by the Driving sector in domestic economy generated employment generated around 6.5 mn in FY07 Growth of total output of 31.35 bn USD • Indirect employment Other • Multiplier effect more significant in opportunities created Sectors sectors like housing/construction, Indirect for low skilled/less transport services, communications, Employment educated workers- 75% consumer durables, food items and of indirect workforce clothing Generation are SSC/HSC or less educated • Employment generated for direct service providers e.g. catering, • Sector contributing to small city growth transport and by hiring employees from these areas Balanced • Several IT/ITES Companies shifting to housekeeping, security and sectors where Regional smaller cities, beyond traditional Tier I consumption spending Growth locations - Emerging pan India has risen presence of the sector
Slide 12: Indirect Economic Impact (…contd.) • IT/ITES sector largely responsible for initiating trend of first generation entrepreneurship Spurring first • Created role models for Indian middle class – spurred them to exploit potential with confidence generation • As per STPI, 1,905 new units registered between FY01-05, most of which set up by first entrepreneur generation entrepreneurs ship • Wealth created by entrepreneurs was also shared among employees – ESOP practice started by the IT/ITES sector created many salaried millionaires • Worldwide dotcom boom and IT sector growth kick-started VC activity in India - India-centric VC funds got created followed by larger PE players Fuelling growth • IT/ITES sector was the initial focus – offered better returns and accounted for 65% of deals by of PE/VC number in 2000 Funding • Other sectors like healthcare, manufacturing and financial services have also benefitted and able to access this source of funding • IT/ITES sector continues to attract largest share of PE/VC investments
Slide 13: Indirect Economic Impact (…contd.) • Moving out from low-end non-technology oriented products to products/services that can compete High quality levels and win on quality parameters to cater to global • 30% of companies who have reached Level 5 of CMMI (Capability Maturity Model Integration) are markets from India • Large percentage of Fortune 500/Global 2000 corporations source their technology related services from India • Raised the bar for other industries as well Front • Sector acknowledged to be the front-runner in practicing good corporate governance runner in • Many Indian IT companies listed on US stock exchanges which require adherence to stringent practicing good guidelines Corporate • Has created positive pressure within and in other sectors to adopt global standards Governance • Many companies received national/international recognition for such initiatives • Sector helping define what brand ‘India’ stands for in today’s global market Boosting India’s • IT/ITES sector leading Indian business’s overseas acquisition spree image overseas • Growing number of companies being listed on global stock exchanges – building a strong brand outside India • Partnerships between Indian IT firms and high profile events/brands & use of ‘Made in India’ software products worldwide
Slide 14: Indirect Economic Impact: Balanced Regional Growth • Contributing to small city growth by hiring employees from these towns Ludhiana Balanced • Several IT/ITES Chandigarh Regional Companies are now Mohali shifting to smaller cities, Jaipur Lucknow Growth beyond their traditional Guwahati Tier I locations - Ahmedabad Kolkata Emerging pan India Baroda Indore presence of the sector Nasik Nagpur Bhubaneswar Pune Presence of IT/ITES Companies in Tier II/III Cities Hyderabad Vishakhapatnam Hubli 120 Vijayawada Manipal 100 94 Percenatge having 100 Mysore 73 75 72 Managalore Trichy Chennai 80 presence 56 60 40 Tirunelveli Coimbatore 20 Cochin Madurai 0 A B C D Others Total Trivandrum Company Category
Slide 15: Indirect Economic Impact: Balanced Regional Growth (…contd.) A Case Study of Regional Balancing: Bhubaneswar Number of Units 06-07 69 132 IT/ITES • Units registered with STPI as well as 05-06 64 116 sector exporting units have risen steadily 04-05 59 102 growth since 2003-04 46 03-04 77 0 20 40 60 80 100 120 140 Registered Units Exporting Units Software Exports from Orissa Impact on Export Earnings 06-07 800 • Reached around Rs. 800 crore (183 mn 05-06 500 04-05 400 USD) in 2006-07 – set to reach target of Rs 03-04 315 2000 crore (500mn USD) by 2011-12 02-03 260 • Growth in 06-07 of 60% - higher than 01-02 213 Impact of national average of 28% 0 100 200 300 400 500 600 700 800 900 IT/ITES Exports in Rs. Cr. sector Impact on Employment Demand Supply Gap growth 54303 117000 • Demand for IT/ITES professionals grew at 06 45682 37061 47000 67000 CAGR of 206% during 2001-07- projected 04 28440 21000 to reach 430,000 by 2011-12 10000 19819 02 4000 11572 • From surplus manpower till 2004, shortfall 0 20000 40000 60000 80000 100000 120000 140000 of nearly 63,000 professionals in 2007 Manpow e r es tim ate s Demand Supply
Slide 16: Indirect Economic Impact: Balanced Regional Growth (…contd.) Impact on Education • Number of engineering colleges in state has risen from around 10 five years ago to around 45 currently • Several new educational institutions are to be set up (including IIIT, IIT Kharagpur campus, NISER, private engineering colleges and polytechnics) • Introduction of new courses – MCA in all Engg. Colleges, IT/ITES related courses in polytechnics • Training initiatives being undertaken by Companies to improve Impact of quality of students IT/ITES sector • Supply of IT professional has grown at a CAGR of 148% during growth 2001-07 Impact on Infrastructure • Creation of IT Parks and townships to meet requirements of companies – entry of national infrastructure development players • Improvement in local amenities (roads, housing, retail, entertainment etc.) especially with growth in ancillary services Impact on service quality in associated sectors • Rising demand leading to increased number of vendors and encouraging existing vendors to improve service quality
Slide 17: Indirect Economic Impact: Balanced Regional Growth (…contd.) Impact of Entry of IT Companies into Tier II/III Cities Entry of IT/ITES Socio-Economic Government initiatives to Companies into a region Impact on the region attract Companies in other regions Driving factors: Growth in software Investments in Availability of cheaper exports physical land Employment generation infrastructure and Lower operating costs Growth in educational improving quality of (rentals, salaries etc). institutes & improvement local amenities. Availability of a basic in education quality Development of level of talent Growth in ancillary educational Lower attrition rates. services sector infrastructure. Development in real estate/infrastructure. Basic level of infrastructure and Further development Inspiration for other cities to talent pool exists in smaller cities takes place as a result of, emulate the success, leading to where companies expand and to support, IT/ITES large scale regional development growth
Slide 18: Diversity at the Workplace Faced with a shortage of talent, the industry has responded with innovative solutions leading to a diverse atmosphere at workplace • Direct employment opportunities for people with qualifications ranging from school pass-outs to highly qualified Diverse professionals qualifications • Indirect employment opportunities for around 6.5 million employees, including those with lesser qualifications • Employer of choice for women - percentage in workforce set to rise from current 30% to 45% in 2010 Women • Encouraging women to pursue employment in the sector through women focused strategies at each level of employment cycle • Set to be one of the largest employers of a growing ‘young population’ of India – 2/3rd being below 30 years Youth • Median age of professionals 28.9 years (even lower in BPO sector) with 70% workforce in 26-35 age group • Through innovative HR practices, industry has engaged unconventional employee groups such as retired Out-of- Mainstream persons, housewives etc. Small City/Town • By moving into Tier II/III cities, sector creating huge employment opportunities, hitherto largely limited Persons • Deloitte survey shows large IT/ITES companies often have 33-50% employees from non-metro/rural areas • 64% of IT/ITES companies in the Deloitte survey employed differently abled persons Differently abled • Companies are collaborating with NGOs and Governments to institutionalise hiring of differently abled persons
Slide 19: Human Resource Development Fast growing industry • Only 10% of Indian youth receive higher education compared with more than half in industrialised countries and 15% in China -grappling with • Of the 4 lakh engineers produced per year in India, only one out of four are availability and quality employable of talent issues • Estimated likely shortfall of 500,000 employees in the industry by 2010 Industry’s initiatives to address issue Development of overall Enhancing skill levels of Stimulating and employee talent pool in the country employees in the organisation friendly work environment The IT/ITES sector has not only come forward by making investments in training their own employees but has gone beyond and collaborated with Government and private institutions to enhance the capabilities and skills of the talent pool in general
Slide 20: Human Resource Development (…contd.) • Relationships have been forged with the Government, academia and students to help raise the bar with respect to quality of talent churned out by the educational system • Institution of various programmes in colleges for Ph.D. courses to foster excellence in education Development of • Provision of training to students and faculty by employee volunteers in various educational overall talent institutions for developing “industry ready” professionals pool in the • Participation in curriculum design and updation for ensuring match between what is taught in country institutions and requirements of industry • Ministry of Human Resource Development has recommended launch of five new IIITs based on PPP model with support from NASSCOM and industry Skill • Industry has emphasised upon workforce development by encouraging and aiding upgradation of Enhancement in skills and abilities • 68% of companies surveyed offer scholarships and fund higher education courses the • Massive investment made in training new skills and abilities not acquired during educational Organisation courses, to sustain growth and compete globally ; top 5 cos. investing close to 430mn $ in FY08 • Several companies tie-up with institutions to provide higher training to employees • Industry has set a precedent by developing employee friendly work environment to improve Stimulating employee satisfaction and productivity levels Work • State of the art offices and innovative HR policies offered by Companies to ensure that they employ Environment an engaged workforce • 90% of companies surveyed offer flexi work hours and 59% offer work from home option
Slide 21: Socially Relevant Products and Services Industry has been responsible for developing products and services which have had an impact on lives of disadvantaged sections of society Employability& Education Health Bridging the digital divide Entrepreneurship • Computer based literacy • Microfinance, setting up of • Teleconsultation systems, • Compatible software and programmes, education and rural BPOs, skills development emergency medical hardware for visually impaired, research networks, school and mobile applications that services, health portals and tools and applications to support support curriculum, curriculum supplement employment and applications, awareness on we accessibility, setting up of wikipedia, collaborative tools, self employment… HIV and AIDS… telecentres in rural areas, digitisation and local language providing technology support to conversion… NGOs through www.bigtech.in... Computer based literacy The Fisher Friend BREW Patni Computer Services is The NASSCOM Knowledge programmes of TCS, which application developed by improving access to quality network, aimed at creating an aims to enable illiterate people Qualcomm, enables fishing enabling environment for health care services in semi- develop reading skills in 40 community to earn their living underserved communities by in a safe and proactive urban and rural areas through hours as against 200 hours facilitating access to information manner by providing access its teleconsultation system, and services, has created a required traditionally ; have to market prices, weather which has benefited about 100 national grid of 140 knowledge helped over 90,000 people updates and emergency people till date at Jalna, a centres across 12 states and 75 across 1,400 centres in select information in local language districts in India town 250 kms from Pune states
Slide 22: Socially Relevant Community Initiatives IT/ITES Companies have undertaken various community based programmes for sustainable development especially focusing on marginalised sections of society Prevalence Channels of contribution Organisational Set Up • 85% of Companies surveyed undertake • Majority of Companies contribute through a • Several companies have dedicated socially relevant initiatives mix of monetary assistance and employee department/employees to undertake volunteer time community initiatives Companies undertaking socially relevant initiatives Channels of Contribution Organisational Set Up 120% 100% 100% 100% 6% 12% 100% 85% 74% 31% 80% 22% 60% 40% 63% 66% 20% 0% Category A Category B Category C Category D Overall Donations and Volunteer time Donations (monetary or kind) Through Existing Department Dedicated Department/Personnel Companies Companies Companies Companies Volunteer time Foundation / Trust
Slide 23: Socially Relevant Initiatives – Focus sectors Focus sectors for socially relevant initiatives are Education, Health and Environment - initiatives are aimed at addressing critical issues plaguing various sectors in India and corresponding with the MDG goals Education Health Environment Others • Access - sponsoring • Awareness level - Rural Development • Environmental schools in rural areas, spreading awareness • Connectivity - using technology for sustainability - scholarship provision to about diseases and better connectivity, information conservation of needy students etc. good health practice, availability etc. resources, adoption • Retention - mid day health camps Livelihood of environmentally meals, counseling by • Access to healthcare • Skill development- training, friendly practices in employees, ensuring child - initiating and donations etc. supply chain, friendly learning supporting Women & children creating awareness, environment telemedicine projects, • Economic independence - tree plantation etc. • Quality - curricular medical emergency empowerment programmes research, teacher’s services Differently abled training, education • Quality -improving • Employability -support to NGOs, infrastructure availability and quality training programmes etc. improvement, employee of infrastructure Sports and Arts volunteer time for • Encouragement-sponsoring events, conducting classes etc. donations etc.
Slide 24: Socially Relevant Community Initiatives - Education • Overall literacy rate in India around 65%, which is even lower (54%) in case of women • Only 1.7% of GDP is spent on primary education and 3.4%% on education overall in India • As per a 2005 survey, 7.8 million primary school-age children were out of school Education • 68% of Companies undertaking socially relevant initiatives are involved in this sector • Top areas of contribution are infrastructure, primary education, scholarships, IT training and higher education • Initiatives by top 6 Companies impacted 17.5 lakh people in 2006-07 Primary Education Higher Education IT Training Infrastructure Others • Funding of schools, • Teaching regular • Designing and • Overall infrastructure • Training of teachers NGOs, donations etc. curriculum and other sponsoring training development in • Adult education • Employee volunteer relevant skills, programmes, institutions, donation • Mid day meals time for training etc. organising carrying out training of computers etc. • Scholarships • Networking with workshops etc. through employee Government, NGOs volunteers for advocacy and systemic changes
Slide 25: Socially Relevant Community Initiatives – Primary Education Implementation – Network Advocacy Monetary Employee Time as and Systemic Changes contribution/Infrastructure Volunteers development Direct funding of schools, Volunteer to provide Networking with NGOs, and funding NGOs, donations curriculum coaching, soft skills government departments for etc: training, all round personality executing various initiatives in Wipro’s ‘Applying Thought development etc: primary education: in School’ project with its 3 MindTree sponsors a components of Training school in the backward Through Geometric Zensar, have a partnership programs, Whole School district of Tamil Nadu Global’s community group with Akanksha for with 400-500 students UDAAN, volunteers providing primary Transformation and holistic i-Gate supports undertake classes for education to 120 intervention in Govt. education of 450 underprivileged children underprivileged students. schools reaches out to children in Guntur and Syntel takes school E-valueserve undertakes Kundalahalli various initiatives in around 500,000 children children for regular Convergys donated partnership with Literacy and 9,698 teachers in ‘education tours’ to USD $20,000 to AIF to factories banks, national India and AID, Gurgaon. 1,065 schools designate a school in parks, museums etc. Wipro has been the fore- Gurgaon as a digital runner in networking and equalizer school TESCO employees works with 30 Cognizant helps set up volunteer to help Class I to organizations in the reading rooms, school X students with syllabi education sector building, labs in various based education, soft skills schools which has etc. benefited over 5,000 students
Slide 26: Socially Relevant Community Initiatives – Higher Education/ IT Training Teaching Regular Teaching Other Relevant Developing infrastructure Curriculum Skills Busy Infotech GTL’s initiated ‘Gyan Intel has established 18 Microsoft’s Unlimited Potential employees collaborate IT’, a computer training computer labs across the (UP) program has been a with SMILE Foundation program aimed at youth country and donated to teach accounting and differently-abled 10,000 PCs to State Govts. landmark initiative to bridge the skills to underprivileged citizens of rural India, HP is helping set up a gap in IT skills across rural adolescents and youth that aid in providing computer learning centre India, particularly amongst the through 50-60 institutes livelihood. There have for students from deprived disadvantaged and women ; in New Delhi. been over 55,000 backgrounds at a focuses on empowering women Texas Instruments beneficiaries till date. residential school in and rural community through employees enhance the Adventnet has set up Karnataka existing syllabi of senior ‘Adventnet University’ Azim Premji Foundation ICT and enabling them to level students with to provide IT education is developing education explore sustainable livelihood exposure to state-of-the- to XII passouts to help software to improve options ; targets to directly art knowledge in high them become earning learning of children. 118 train over 2,20,000 technology areas, members titles in 18 languages are individuals by 2010 through mainly in electronics. NIIT - in collaboration used in more than 16000 more than 2,000 Community Cognizant has set up with Delhi University, schools across 13 states Learning Centres in NIIT provides training involving more than 2 Technology Learning Centres Rajasthan and Uttar in vocational million children. across 17 States and UTs Pradesh for educating programmes for socially girls. The centers cover backward students 300 girls.
Slide 27: Socially Relevant Community Initiatives – Others Training of Teachers Education for Adults Wipro’s ‘Teacher Empowerment Program’ is a Xansa conducts ‘Literacy at comprehensive development program for in-service Home’ program for their IBM’s Reinventing teachers. 244 schools across 25 cities have been taken extended staff in Chennai, up, covering 6,505 teachers. Noida and Pune. Education aims to improve GTL organized 12 day computer training for teachers GTL organized a Senior the quality of teaching using of the Municipal Corporation Schools of Navi Mumbai. Citizens Meet where basic innovative technology Scope International undertook training of the faculty computer knowledge was solutions ; based on the of Madras University, MOP Vaishnava College for imparted to more than 100 understanding that an Women, Stella Maris and ELCOT, Chennai. senior citizens. important component of Under Intel’s “Teach India Program” which focuses on professional development, over 750,000 teachers student’s learning is the have been trained in 15 states. Mid-day Meals teacher’s preparation and Companies such as Infosys, professional development ; Scholarships Philips Software Centre, ASM targeted at training 180 NIIT offers the Bhavishya Jyothi scholarship for Technologies, PAR, Stag teachers from 40 schools computer training. Software, MindTree Consulting etc. contribute to in Chennai and Hyderabad Huawei Technologies offers 5 scholarships at the IIIT ISKCON’s Akshayapatra, one in 2007, which would (B) – 3 for academic excellence and 2 for research project. of the largest privately run benefit 7,000 students Xansa offers scholarships in each of the 18 schools mid-day meals program covered by them for 95 children of their extended staff. covering over 1 lakh students
Slide 28: Socially Relevant Initiatives - Health • Level of public expenditure on health in India, at 0.9% of GDP, is among the lowest in the world – India ranked 173 among 177 countries as per UNDP Human Development Report 2004 • Almost half the children under five years of age are stunted and 43% are underweight • 3rd National Family Health Survey (05-06) shows only 17% of women and 33% of men have knowledge of HIV/AIDS Health • 56% of Companies contribute to this sector • Initiatives are aimed at improving quality and availability of infrastructure, initiating and supporting tele- medicine projects and creating awareness about risk factors Infrastructure Technology Support Others • Construction of medical facilities • Setting up telemedicine • Sponsoring treatment for the • Maintenance of facilities systems poor • Sponsoring equipment and • Setting up emergency and • Creating health awareness vehicles, ambulances etc. health information help lines • Organising health camps • Blood donation drives
Slide 29: Socially Relevant Community Initiatives – Technology Support TransContinental - “Cancer Helpline” o Working with Tata Memorial Hospital, Mumbai for setting up a dedicated helpline for EMRI, a non-profit entity promoted ‘cancer’ related queries for women. by Satyam Computer Services, KPIT Cummins provides service for medical o Set up a telemedicine centre at a public health emergencies through its network of centre in Khed Shivapur. ambulances fitted with advanced life o It helps villagers to save travel cost and support system ; the call centre, reduces load on government clinics. accessed by toll-free 108 number in TCS - “WebMedicine” Andhra Pradesh, receives 13,000 o Partnered with the government of Tamil Nadu calls a day ; has helped save over in developing its telemedicine project. o The project involved linking many primary 20,000 lives and responded to healthcare centres to the district tertiary 500,000 emergencies with 502 hospital. ambulances o By taking telemedicine to grassroots, quality / specialized medical care has been made available to the rural populace.
Slide 30: Socially Relevant Initiatives - Environment • According to World Bank, after population growth, environmental sustainability is the greatest challenge facing India in its path to development Environment • 42% of Companies undertaking socially relevant initiatives are involved in this sector • Initiatives are aimed at conservation of resources and environmentally friendly practices in supply chain, awareness creation, tree plantation etc. Resource conservation and Awareness creation Others supply chain practices • Conservation of resources such • Awareness creation through • Plantation of trees as energy, water, paper etc. campaigns • Converting barren lands into green • Recycling and reduction of • Organising events such as zones wastes essay writing competitions • Initiating projects which reduces • Promoting the concept of Green • Supporting Green Peace greenhouse gas emission, Building in IT sector activities etc. monitoring climate changes • Ecological sustainability is being ensured in office campuses- certified ‘green’ office buildings, use of energy compliant products, rainwater harvesting, vermi composting etc. – the first building in the country set to earn carbon credits is an IT park in Kolkata • Collaboration with various agencies to promote awareness regarding climate change in India – HP is collaborating with WWF to establish a climate witness project in Sunderbans • Applied Material has invested in setting up of a solar enabled Digital Equaliser Centre in a rural school to deal with power shortages and reduce usage of electricity
Slide 31: Other Community Initiatives – Rural Development/Livelihood Rural • Key contribution in the use of technology for bringing about better connectivity, information availability and Development/Li linkages in rural areas velihood • Also provided financial contribution or adopted villages for their overall development Qualcomm, in support of India’s Mission 2007 initiative in conjunction with NASSCOM Foundation and Tata Byrraju Foundation’s GramIT, a Teleservices, provided Internet connectivity to 65 Village rural BPO initiative aims to create Knowledge Centres in rural India employment opportunities and stem KPIT adopted a village for social development. Activities migration to urban areas of the rural undertaken include computer training, compilation of village youth by honing their computer and details using computers, purchase of software covering 8th, 9th English skills ; 3 centres in Andhra and 10th curriculum in A/V format and setting up library. Pradesh have imparted more than GTL set-up Village Knowledge Centres in partnership with 150,000 person-hours of training NASSCOM Foundation in Pinguli, Sindhdurg to promote session and produced over literacy in health, sanitation etc. 500,000 person-hours of world Convergys has a programme called Masum for expanding class service delivery ; clients reach of technology in rural areas by ensuring access to include multi-billion dollar publishing computers, providing educational programmes and internet firm based in UK, India’s largest access for agricultural advancements GSM mobile service operator, TCS has taken various steps for betterment of rural largest pre-hospital care provider of infrastructure in the country, including initiatives such as the Andhra Pradesh ‘Village Knowledge Portal’ and ‘Project Krishi’
Slide 32: Contribution of NASSCOM Foundation • Key activities are geared to contribute to the achievement of MDGs as it focuses on poverty NASSCOM reduction through improved access to education, health care and livelihood Foundation • Initiatives impact over 30,000 community members through technology assistance, adult literacy, health awareness, IT skills development, micro-enterprises, life skills and women empowerment NF STEP (Sustainability through Education, Employability and Entrepreneurship) Approach: Providing education, training and skill development to improve employability and micro-entrepreneurship NASSCOM Knowledge Network: Setting up Telecentres with computers and connectivity to help provide access to information and services for


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