10. Cross Market like hell• Parking Frenzy became #1 free app on iStore• We realized that the app was being played and ‘viraled’ amongst female tween audiences!• It was logical therefore for us to promote our best girls app to this tween girl audience!
Our #2 app on iTunes Store was promoted in Parking Frenzy! Super Mom app Super Mom ad in Parking Frenzy
Voila!• Super Mom started climbing up on iStore rankings!
Work on Promotions• Here are some creatives that we chose :
Discovery• Communicate with your audience.• iOS 6 and greater importance for Search• Try free promotions for paid apps Great screenshots Relevant copy
Motivate Users• Positioned at right places• Be relevant without interruptingShare buttons Notifications and Alerts Rate Me button
Most Importantly .. Strive for Product Experience• Keep trying – we were 30 games down• Play-test (outside of your comfort team)• The audience is hyper casual
Summary1. Your app is your marketing. Your marketing is not your app.2. Listen to consumers. They will tell you what they want. Build the app for them – not for yourself.3. Don’t spend money on advertising. It’s a waste.4. Be obsessed by Ratings. They matter like hell.5. Let consumer market your app via viral channels6. Update like mad. Each update is a marketing event (Updates and notifications)7. Don’t get obsessed by naming your with the alphabet A for better listing. Temple Run starts with a T.8. Try to understand the target audience and leverage a global market.