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New Markets Opening up for Indian Software Product Companies

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New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov …

New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov

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  • 1. NASSCOM Product Conclave 2010
    New Markets Opening up for Indian Software Product Companies
    PariNatarajan,CEO, Zinnov
  • 2. Snapshot of the BRICSS nations – significant contribution in the global landscape
    1
    BRICSS Nations – A Snapshot
    Split of IT Investments by Category, US$ Billion in 2010E
    $54.0
    Population Contribution by BRICSS Countries
    $21.8
    $21.3
    $15.4
    $15.4
    $9.4
    Worldwide Population = 6.7 Billion
    GDP
    (Trillion)
    4.7
    1.3
    1.3
    4.7
    1.0
    0.3
    Note:Source: World Bank; NASSCOM; EITO Special Report on BRIC; Companiesandmarkets.com; Zinnov Analysis
  • 3. Global IT spending is springing back after a decline last year with a strong push from BRICSS markets
    2
    IT Spend Growth Trend by Regions/ Countries, 2010, In Constant Currency
    Revenue Patterns of a Few Major Technology Companies
    Note:Source: IDC; Annual Filings of Select Companies
  • 4. BRICSS will contribute significantly to the global IT spend in the years to come
    3
    Current IT Spend Share
    2015 IT Spend Share
    2020 IT Spend Share
    Total = US$ 1.5 Tr
    Total = US$ 2.0 Tr
    Total = US$ 2.7 Tr
    42% of the incremental addition to the IT spend is going to come from BRICSS by 2020
    Note:Source: IDC; Forrester, Zinnov Estimates
  • 5. Both enterprise and SMB opportunities will be significantly large in BRICSS nations
    4
    Number of BRICSS Companies in the Forbes 2000 List
    Small & Medium Sized Businesses (SMBs) in BRICSS (Millions)
    622
    304
    162
    125
    Note:Source: Forbes2000 List for 2003, 06 & 10; IFRS.org; SME World; Perc.net; MSME Database; Zinnov Analysis
  • 6. Many verticals are opening up their IT investments in newer technologies such as cloud computing
    5
    Key Verticals in the Forbes 2000 List – Number of Companies from BRICSS Nations
    *Government is a key vertical for all BRICSS nations
    Note:Source: Forbes 2000; Zinnovanalysis of Interviews with multiple senior stakeholders from the cloud ecosystem
  • 7. 6
    • Focused on building a brand for each product in the domestic market, due diligence on customer needs and product alignment
    Indian product companies have a significant potential to scale in global markets – we have already seen success stories in the past
    Leveraged India as a test bed, emerging markets as un-crowded markets for penetration
    Branding & Innovation
    Penetration in all major markets worldwide
    Fast growth of 28% CAGR for the last 10 years
    Ranked the world’s highest selling universal banking solution in 2002
    Acquisition of majority stake by one of the largest global product companies
    • Partner with large financial institutions and work on multi-country deployments with similar needs
    Globalization
    Exporting products to developed markets in US/ Europe
    Exporting products to other emerging markets with similar needs
    Conceptualized products for domestic & African markets
    Note:Source: Company website; annual reports; company press releases etc.
  • 8. Thank You
    69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout5th Block, Koramangala
    Bangalore – 560095
    Phone: +91-80-41127925/6
    Vatika Business Centre,
    2nd Floor, Block B,
    1st India Place, M.G Road,
    Gurgaon – 122002
    Phone: +91-124- 4028888
    575 N. Pastoria Ave
    Suite J
    Sunnyvale
    CA – 94085
    Phone: +1-408-716-8432
    21, Waterway Ave, Suite 300
    The Woodlands
    TX – 77380 Phone: +1-281-362-2773
    info@zinnov.com
    www.zinnov.com
    @zinnov