NASSCOM Product Conclave 2010<br />New Markets Opening up for Indian Software Product Companies<br />PariNatarajan,CEO, Zi...
Snapshot of the BRICSS nations – significant contribution in the global landscape<br />1<br />BRICSS Nations – A Snapshot<...
Global IT spending is springing back after a decline last year with a strong push from BRICSS markets<br />2<br />IT Spend...
BRICSS will contribute significantly to the global IT spend in the years to come<br />3<br />Current IT Spend Share<br />2...
Both enterprise and SMB opportunities will be significantly large in BRICSS nations<br />4<br />Number of BRICSS Companies...
Many verticals are opening up their IT investments in newer technologies such as cloud computing<br />5<br />Key Verticals...
6<br /><ul><li>Focused on building a brand for each product in the domestic market, due diligence on customer needs and pr...
Thank You<br />69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout5th Block, Koramangala<br />Bangalore – 560095...
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New Markets Opening up for Indian Software Product Companies

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New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov

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New Markets Opening up for Indian Software Product Companies

  1. 1. NASSCOM Product Conclave 2010<br />New Markets Opening up for Indian Software Product Companies<br />PariNatarajan,CEO, Zinnov<br />
  2. 2. Snapshot of the BRICSS nations – significant contribution in the global landscape<br />1<br />BRICSS Nations – A Snapshot<br />Split of IT Investments by Category, US$ Billion in 2010E<br />$54.0<br />Population Contribution by BRICSS Countries<br />$21.8<br />$21.3<br />$15.4<br />$15.4<br />$9.4<br />Worldwide Population = 6.7 Billion<br />GDP<br />(Trillion)<br />4.7<br />1.3<br />1.3<br />4.7<br />1.0<br />0.3<br />Note:Source: World Bank; NASSCOM; EITO Special Report on BRIC; Companiesandmarkets.com; Zinnov Analysis <br />
  3. 3. Global IT spending is springing back after a decline last year with a strong push from BRICSS markets<br />2<br />IT Spend Growth Trend by Regions/ Countries, 2010, In Constant Currency<br />Revenue Patterns of a Few Major Technology Companies<br />Note:Source: IDC; Annual Filings of Select Companies<br />
  4. 4. BRICSS will contribute significantly to the global IT spend in the years to come<br />3<br />Current IT Spend Share<br />2015 IT Spend Share<br />2020 IT Spend Share<br />Total = US$ 1.5 Tr<br />Total = US$ 2.0 Tr<br />Total = US$ 2.7 Tr<br />42% of the incremental addition to the IT spend is going to come from BRICSS by 2020<br />Note:Source: IDC; Forrester, Zinnov Estimates<br />
  5. 5. Both enterprise and SMB opportunities will be significantly large in BRICSS nations<br />4<br />Number of BRICSS Companies in the Forbes 2000 List<br />Small & Medium Sized Businesses (SMBs) in BRICSS (Millions)<br />622<br />304<br />162<br />125<br />Note:Source: Forbes2000 List for 2003, 06 & 10; IFRS.org; SME World; Perc.net; MSME Database; Zinnov Analysis<br />
  6. 6. Many verticals are opening up their IT investments in newer technologies such as cloud computing<br />5<br />Key Verticals in the Forbes 2000 List – Number of Companies from BRICSS Nations<br />*Government is a key vertical for all BRICSS nations<br />Note:Source: Forbes 2000; Zinnovanalysis of Interviews with multiple senior stakeholders from the cloud ecosystem<br />
  7. 7. 6<br /><ul><li>Focused on building a brand for each product in the domestic market, due diligence on customer needs and product alignment</li></ul>Indian product companies have a significant potential to scale in global markets – we have already seen success stories in the past<br />Leveraged India as a test bed, emerging markets as un-crowded markets for penetration <br />Branding & Innovation<br />Penetration in all major markets worldwide<br />Fast growth of 28% CAGR for the last 10 years<br />Ranked the world’s highest selling universal banking solution in 2002<br />Acquisition of majority stake by one of the largest global product companies<br /><ul><li>Partner with large financial institutions and work on multi-country deployments with similar needs</li></ul>Globalization<br />Exporting products to developed markets in US/ Europe<br />Exporting products to other emerging markets with similar needs<br />Conceptualized products for domestic & African markets<br />Note:Source: Company website; annual reports; company press releases etc.<br />
  8. 8. Thank You<br />69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout5th Block, Koramangala<br />Bangalore – 560095<br />Phone: +91-80-41127925/6<br />Vatika Business Centre,<br />2nd Floor, Block B,<br />1st India Place, M.G Road,<br />Gurgaon – 122002<br />Phone: +91-124- 4028888<br />575 N. Pastoria Ave<br />Suite J<br />Sunnyvale<br />CA – 94085<br />Phone: +1-408-716-8432<br />21, Waterway Ave, Suite 300<br />The Woodlands<br />TX – 77380 Phone: +1-281-362-2773<br />info@zinnov.com<br />www.zinnov.com<br />@zinnov<br />
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