• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
New Markets Opening up for Indian Software Product Companies
 

New Markets Opening up for Indian Software Product Companies

on

  • 2,300 views

New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov

New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov

Statistics

Views

Total Views
2,300
Views on SlideShare
2,300
Embed Views
0

Actions

Likes
0
Downloads
107
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    New Markets Opening up for Indian Software Product Companies New Markets Opening up for Indian Software Product Companies Presentation Transcript

    • NASSCOM Product Conclave 2010
      New Markets Opening up for Indian Software Product Companies
      PariNatarajan,CEO, Zinnov
    • Snapshot of the BRICSS nations – significant contribution in the global landscape
      1
      BRICSS Nations – A Snapshot
      Split of IT Investments by Category, US$ Billion in 2010E
      $54.0
      Population Contribution by BRICSS Countries
      $21.8
      $21.3
      $15.4
      $15.4
      $9.4
      Worldwide Population = 6.7 Billion
      GDP
      (Trillion)
      4.7
      1.3
      1.3
      4.7
      1.0
      0.3
      Note:Source: World Bank; NASSCOM; EITO Special Report on BRIC; Companiesandmarkets.com; Zinnov Analysis
    • Global IT spending is springing back after a decline last year with a strong push from BRICSS markets
      2
      IT Spend Growth Trend by Regions/ Countries, 2010, In Constant Currency
      Revenue Patterns of a Few Major Technology Companies
      Note:Source: IDC; Annual Filings of Select Companies
    • BRICSS will contribute significantly to the global IT spend in the years to come
      3
      Current IT Spend Share
      2015 IT Spend Share
      2020 IT Spend Share
      Total = US$ 1.5 Tr
      Total = US$ 2.0 Tr
      Total = US$ 2.7 Tr
      42% of the incremental addition to the IT spend is going to come from BRICSS by 2020
      Note:Source: IDC; Forrester, Zinnov Estimates
    • Both enterprise and SMB opportunities will be significantly large in BRICSS nations
      4
      Number of BRICSS Companies in the Forbes 2000 List
      Small & Medium Sized Businesses (SMBs) in BRICSS (Millions)
      622
      304
      162
      125
      Note:Source: Forbes2000 List for 2003, 06 & 10; IFRS.org; SME World; Perc.net; MSME Database; Zinnov Analysis
    • Many verticals are opening up their IT investments in newer technologies such as cloud computing
      5
      Key Verticals in the Forbes 2000 List – Number of Companies from BRICSS Nations
      *Government is a key vertical for all BRICSS nations
      Note:Source: Forbes 2000; Zinnovanalysis of Interviews with multiple senior stakeholders from the cloud ecosystem
    • 6
      • Focused on building a brand for each product in the domestic market, due diligence on customer needs and product alignment
      Indian product companies have a significant potential to scale in global markets – we have already seen success stories in the past
      Leveraged India as a test bed, emerging markets as un-crowded markets for penetration
      Branding & Innovation
      Penetration in all major markets worldwide
      Fast growth of 28% CAGR for the last 10 years
      Ranked the world’s highest selling universal banking solution in 2002
      Acquisition of majority stake by one of the largest global product companies
      • Partner with large financial institutions and work on multi-country deployments with similar needs
      Globalization
      Exporting products to developed markets in US/ Europe
      Exporting products to other emerging markets with similar needs
      Conceptualized products for domestic & African markets
      Note:Source: Company website; annual reports; company press releases etc.
    • Thank You
      69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout5th Block, Koramangala
      Bangalore – 560095
      Phone: +91-80-41127925/6
      Vatika Business Centre,
      2nd Floor, Block B,
      1st India Place, M.G Road,
      Gurgaon – 122002
      Phone: +91-124- 4028888
      575 N. Pastoria Ave
      Suite J
      Sunnyvale
      CA – 94085
      Phone: +1-408-716-8432
      21, Waterway Ave, Suite 300
      The Woodlands
      TX – 77380 Phone: +1-281-362-2773
      info@zinnov.com
      www.zinnov.com
      @zinnov