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What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
What the Indian Customer Really Wants - Presentation by Devdutt Patnaik
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What the Indian Customer Really Wants - Presentation by Devdutt Patnaik

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What the Indian Customer Really Wants - Presentation by Devdutt Patnaik at the NASSCOM Product Conclave

What the Indian Customer Really Wants - Presentation by Devdutt Patnaik at the NASSCOM Product Conclave

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  • This is a traditional Indian thali…all things served simultaneously….in a circular pattern…you can customize your own meal…sweet, sour, spicy, crunchy, mushy…as you wish….there are rules but different rules….you eat with your hand, your right hand, never left hand….your pray before the meal…not to God but to the food which is God….does this have roots in the circular worldview?
  • Transcript

    • 1. What the INDIAN customer really wants Devdutt Pattanaik Chief Belief Officer Future Group
    • 2. 3B Framework Belief Behavior Business Why? How? What? Subjective Objective Objective
    • 3. Darshan: see the subjective
    • 4. Dates
      • 9/11
        • September 11 th ?
        • 9 th November?
    • 5. Dates
      • 9/11
        • September 11 th ?
        • 9 th November?
      • 26/11
        • ????
        • 26 th November?
    • 6. Dates in History
      • 9/11
        • September 11 th ?
        • 9 th November?
      • 26/11
        • ????
        • 26 th November?
    • 7. Water or Paper?
    • 8. Beware of the mimic
    • 9. Jargon Therapy
    • 10. Blind or Blindfolded
    • 11. Lesson from the Bazaar
    • 12. The Art of Seduction
    • 13. An American Street
    • 14. An Indian Street
    • 15. Chimera = Chaotic Fantasy
    • 16. Navgunjara = 9-part divinity
    • 17. Western Meal
    • 18. Indian Thali
    • 19. Harmony
    • 20. Improvisation
    • 21. Western Epics: Hero
    • 22. Indian Epics: Family Man
    • 23. Yearning for Community
    • 24. Yearning for Individualism
    • 25. Plan, Organize, Control
    • 26. Bhava, Rasa
    • 27. Macrocosmic Order
    • 28. Microcosmic Order
    • 29. Do not think Clone
    • 30. Think God !
    • 31. For whom is the Kolam? Growth
    • 32. For more information devdutt.com [email_address]

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