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The Valley Indians are coming to NASSCOM Product Conclave 2011.

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Yes the Indian pioneers who broke new grounds and made India an integral part of Silicon Valley’s success are coming to Nasscom Product Conclave 2011. Book your seat now to meet these pioneers! …

Yes the Indian pioneers who broke new grounds and made India an integral part of Silicon Valley’s success are coming to Nasscom Product Conclave 2011. Book your seat now to meet these pioneers!

These Valley Indians are part of computing and technology folklore and for good reason. They have built multi-billion dollar businesses from scratch, transformed industries ranging from hardware and software to energy to education. Some like Vinod Khosla are iconic Venture Capital leaders, others like Sanjiv Sidhu and Anand Rajaraman are successful software entrepreneurs. Some like Prof. Vivek Wadhwa are global media influencers whose every word is gospel for millions, others like Naveen Jain dream beyond Earth into opportunities in Space. Some like Vivek Paul have transformed industries both in India and the US. And that’s not all – we have many more Silicon Valley thought leaders lined up for the event.

NPC 2011 is proud to bring these pioneering Silicon Valley Indians to Bangalore on Nov 9 and 10 to share their entrepreneur war stories and present their vision of technology and software products.

In addition to plenary talks by these legends, we have organized special sessions where entrepreneurs can interact further with them.


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  • 1. PRODUCT CONCLAVE2011Forces @ Work #nasscompc
  • 2. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Who organizes this event? NASSCOM is an umbrella organization representing Indian software companies. The NASSCOM EMERGE Product Group(NEPG) works on creating India‟s product ecosystem and is the organizer of the event. The event is stage-ABOUT NASSCOMSet up in 1988, it is India‟s premier trade managed by a group of volunteers who themselves arebody and the chamber of commerce of entrepreneurs and investors.the IT-BPO industries. Its membershipbase constitutes over 95% of theindustry‟s revenues. It is currently,headquartered in New Delhi, with multipleregional offices. What‟s the overall objective ? Provide a great platform for product entrepreneurs and startups to network • Sharing of knowledge by think-tanks, successful entrepreneurs and CXOS • Highlight the emerging India story beyond IT services.
  • 3. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru What is the event about?Over 90% of the The event is called NASSCOM Productconclave attendees Conclave. The event is an annual gathering ofare entrepreneurs product entrepreneurs, software startups, VCs,themselves academicians, angel investors, CIOs and analysts. Who should attend? • Indian Product Companies and Startups • Multinational product companies • CIOs • SaaS / PaaS players • Outsourced Product Development Companies • System Integrators • Services companies with Product Aspirations • Investment Community – VCs, Private Equity, Angels, seed funds • Incubators • Academic Institutes
  • 4. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Business Insights Networkingof activities, events,discussions andexperiences that canhelp entrepreneursgrow their business inspecific and tangible Goodies Mentoringways Showcase Ecosystem building
  • 5. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Who attends #NPC?Over 1200 entrepreneurs The audience includes „Emerging‟ Indian startups with aattended the Nasscom focus on consumer and enterprise products. ThisProduct Conclave in 2010 includes enterprise startups selling to SMEs and large enterprises as well as Internet and mobile startups. It also includes strategic players in the Indian software products ecosystem. Ecosystem participants 1. CXOs of in-flight product startups Proto, PluggedIn, HeadStart, E50, TiE EAP 2. Incubatees (mid-20s entrepreneurs) 3. Teams in SIs doing cloud (non-linear growth drivers) 4. Incubation groups in MNC captives 5. Product Ecosystem Enablers: Investors, Advisors, Service Providers (legal, staffing, etc.)
  • 6. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru What are the top 3 things the4 out of 5 attendeessurveyed learnt something NPC audience learnt last year?they could immediately apply • Cloud computing landscapeto their own businesses • Funding model opportunities • India market focus What are the top 3 things audiences can expect in 2011? • Selling to Enterprise customers • Marketing Consumer products • Building real product organizations
  • 7. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru NPC 2011: Forces@Work This year‟s theme „Forces@Work‟ will specifically cover Business strategy, Marketing, Sales andinclude entrepreneurs and Product dimensions required for a successfulbusiness executives who are software product businessthought leaders in businessstrategy, finance, marketing,sales, and product Why Forces@Work?development Successful companies at critical stages of their evolution focus on being “market-led”. This is crucial for start-ups, which often have a fallacious tendency to be “technology - led”. Forces@Work will support Indian software startups to become a market-led successes.
  • 8. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru What are the speakers like?Past attendees have rated#NPC speakers an average Carol Bartz, Vivek Wadhwa Guy Kawasaki, and otherof 4.3/5. #NPC Speakers leading CEOs, business thinkers, and productrepresent business leaders have spoken in previous conferences.visionaries and decisionmakers. Who are the confirmed 2011 speakers Anand Brad Bob Naveen Rajaram Smith Wright Jain Sanjiv Vinod Vivek Tarken Sidhu Khosla Paul Maner
  • 9. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru How is #NPC structured#NPC 2011 has 84 hours oftotal programming time, Keynotes/Plenary – 6 hourscurated very selectively to • 4 Keynotes sessionsgive the audience a deep • 3 Plenary sessionsdive into the software productbusiness. Track Panels – 12 hours each day (total 24 hours) Plenary Speakers: 4 hours • Track Panels: 12 hours • Unconference sessions: 4 hours • Structured Networking: 4 hours Workshops – 8 hours • Allocated for 4 select workshops Parallel Sessions • 3 Tracks • 1 Workshop
  • 10. NASSCOM PRODUCT CONCLAVE 20119th -10th November | Vivanta By Taj, Yeshwantpur, B‟lore
  • 11. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Leading sponsors & partnersinclude leadingmultinational and Indiancompanies, startups, andkey players in thesoftware productecosystem
  • 12. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: Plenary TrackPlenary Track topics coverextremely strategic and on-the-horizon business • Global opportunities for SMB businessesopportunities that can betapped by entrepreneurs • What is the inflection point of offline business to start doing online sales? • Earth is not the limit for entrepreneurs • Enterprise 2.0: Is collaboration the key to employee productivity and customer retention? • Is software going to help us innovate in cleantech?
  • 13. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: Consumer TrackThe Consumer Track topicscovers topics critical tobuilding innovative, scalable • How to validate your idea in $100and profitable consumer • Why good Internet/mobile product companies areproduct businesses unable to scale? • How to get the most out of User Experience Design for your startup • Creating Sustainable user engagement • When to quit. when to Pivot • What is the inflection point of offline business to start doing online sales? • Cloud, Tablet, Mobile - Redefining business landscape
  • 14. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: Enterprise TrackEnterprise Track topics coveron-ground topics for • The Applicability and Benefit of Softwareenterprise product • Scaling up: How to go beyond your first pivotbusinesses targeted at bothSmall/Medium and Large Customersscale customers • Buying a Product vs. Getting a Solution • Building Credibility with Big Businesses • From POC to RFP to Order to Delivery • Customer Collaboration • Co-branding your product with other BIG B Products • Enterprise 2.0: Is collaboration the key to employee productivity and customer retention? • Can you build a billion-dollar company selling to India‟s SMEs? • Making a Complex Sale - hope is not a strategy
  • 15. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: Opportunities TrackPlenary Track topics coverextremely strategic and on-the-horizon business • Beyond Facebook: Global Social Gameopportunities that can betapped by entrepreneurs Opportunities • Where are the opportunities in Software? 5 thought leaders share their ideas in Mobile, Cloud, Enterprise, Social and Consumer Web • Global opportunities for SMB businesses • Innovation & Monetizing Opportunities in Silicon IP • PR for Startups • Primer on Angels and Investments
  • 16. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: WorkshopsWorkshops are by-invitationsessions conducted byleading experts. These hands • Ten Different Ways to Improve Product Pricingon sessions provide specifictakeaways that • Secrets of a Winning Product Launch – theentrepreneurs can apply to Power of Positioningtheir own businesses • How to build a repeatable lead generationimmediately. process for emerging companies? • How to build a strong inside-sales (tele-sales) organization, instead of expensive field-sales team to convert customers
  • 17. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Preview: Structured NetworkingNPC has designed specificnetworking opportunities toconnect entrepreneurs alongspecific areas of interest and • Topic Tablespotential collaboration • Speed Networking along topic areas • Startup pitches
  • 18. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, BengaluruNPC curates contentthrough a very unique & NPC: A unique conference curateddemocratic process by and for product entrepreneurs NPC is extensively curated by dedicated and experienced• Deep connect with volunteers who are themselves entrepreneurs andentrepreneur pain points in intrapreneurs. The team of volunteers conceptualizes,tech, marketing, and product critiques and iterates each session for maximum impact.• Exhaustive search for realworld stories and insights• Real-world solutions thatsolve real-world problems• Concrete takeaways forboth early stage andexperienced entrepreneurs
  • 19. NASSCOM PRODUCT CONCLAVE 2011 9th -10th November | Vivanta By Taj, Yeshwantpur, Bengaluru Will YOU Be there..?SHOWCASE CONNECT NETWORK