Product companies landscape in India


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Product companies landscape in India - Presentation by Zinnov Consulting.

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  • Happened to see this as recently as today. Can't help but agree with Dev. If you look at the Business and Productivity section, companies listed there can hardly be considered to be product players when most of their revenue comes from services. It's a fallacy to count large services players as product companies whereby their play is largely in the enterprise space, BFSI, etc. and thus they play the role of a system integrator with or without their own product.

    The dynamics of a pure product company vs one who depends on 90% revenue from services, is based on the approach to product lifecycle and vision for innovation, and not just automating one large chunk of manual activity (imho that's what traditional Core banking software does).

    The other flaw in this presentation is the failure to recognize Saas based offerings in different segments, they represent the largest opportunity for product companies who wish to move to the cloud and tap into new ways for their software to be used, leverage the cloud ecosystem, mobile technologies, location based services, et al.
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  • Thanks Dev. Very valuable inputs..
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  • Thanks for the preso. IMO, this nomenclature of ’product’ companies versus services companies is outdated now. Several complications: 1) many of the ’product’ companies you’ve mentioned are technology-enabled web services companies; 2) the ’product’ category has lots of segments that behave in very different ways (e.g. ecommerce versus enterprise software) and therefore can’t be lumped together; and 3) the ’product’ category has indications of being much larger and much higher margin compared to ’services’ - it (shortly) will no longer be this other thing that entrepreneurs in India sometimes do. Rather it will be the main thing they do. Thoughts?
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Product companies landscape in India

  1. 1. Product Companies Landscape in India -2011<br />
  2. 2. 2<br />Major six verticals were studied for overall classification of product companies and Digital vertical has been further divided into eight subcategories <br />Server/Infrastructure software and Storage<br />Business and <br />Productivity Software<br />Deal websites<br />Games<br />Mobile<br />Social Networking<br />Shopping <br />Media and Entertainment<br />Marketplaces<br />Travel and Leisure<br />Other E-Commerce Sites<br />Digital <br />Client / Desktop, System Software and Tools<br /> Semiconductor<br />Others<br />Source: Zinnov Analysis<br />
  3. 3. Details/Definition with top companies in the product verticals (Includes Digital Companies)<br />3<br />Segment<br />Definition<br />Sample Companies<br />Server/Infrastructure software and Storage<br />Companies in Core Infrastructure, Security, Business management, Storage verticals<br />S7 Solutions, Sanat Technologies, i-Explore, Array Networks<br />Companies which are into Business management, Business solutions, Enterprise resource management, Account & Analytical solutions, cloud etc.<br />Idea device, LeadForce1, 3i InfoTech, Abacus Software, Accord Software, Agile Financial Technologies, Busi<br />Business and <br />Productivity Software<br />Digital<br />Snapdeal,Redbus, Mginger,, OrangeScape Technologies, Sitagita, Playing11,Fropper<br />Companies which are into Search engines, cloud, e-commerce, Travel, Portals, Social networking, etc.<br />Client / Desktop, System<br />Software and Tools<br />Companies which are into System platforms, Desktop application, software products, etc…<br />CK Technologies, Enzigma Software, Atlantis Computing, Organyze Systems<br />Companies from Semiconductors (Chip design, ASIC design) and power semiconductor<br />Semiconductors<br />Avantel, Tejas networks, Rebaca Technologies<br />Amagi Technologies, Snap Networks, Vihaan Networks, Medsphere Technologies<br />Others<br />Multiple industry solutions, networking, Energy, Entertainment, Open Source etc.<br />
  4. 4. Agenda<br />4<br />Detailed Trends and Analysis<br />Details on Digital Domain<br />1<br />2<br />
  5. 5. 5<br />Due to the recession the number of product companies established reduced from 278 in 2008 to 165 in 2009<br />Number of companies established India Product business (FY 1990 to FY 2010)<br />Q1 2011 no. shows the new companies growth rate is coming back to pre-recession levels<br />135 E<br />Total= 2020<br />Note: Only companies with visibility/beta product in the market have been considered in the database<br />Source: Zinnov Analysis<br />
  6. 6. 6<br />Around 55% of the Indian product companies are in Bangalore and NCR region<br />Product companies split across regions<br />Kolkata<br />45<br />475<br />NCR<br />NCR<br />291<br />Kolkata<br />Mumbai <br />Mumbai <br />Pune<br />225<br />Hyderabad<br />140<br />Hyderabad<br />Bangalore<br />Pune<br />611<br />232<br />Total= 2020<br />Bangalore<br />Chennai<br />Note: The cities marked in bold are emerging Tier-II cities for product startups<br />6<br />
  7. 7. 7<br />75% of the total product companies are in the space of Digital and Business and Productivity Software<br />Product companies split across various domains<br />Total= 2020<br />Source: Zinnov Analysis<br />
  8. 8. Agenda<br />8<br />Detailed Trends and Analysis<br />Details on Digital Domain<br />1<br />2<br />
  9. 9. 9<br />About 64% of the Digital companies are into Market Place and Mobile area<br />Digital Product companies split across various domains<br />Total= ~750<br />Source: Zinnov Analysis<br />
  10. 10. NCR and Bangalore are have around 60% of the Digital Companies<br />10<br />Digital Product companies<br />split across regions<br />Total= ~750<br />Kolkata<br />13<br />Deal websites<br />Games<br />Mobile<br />Social Networking<br />Shopping <br />Media and Entertainment<br />Marketplaces<br />Travel and Leisure<br />231<br />NCR<br />NCR<br />133<br />Kolkata<br />Mumbai <br />Mumbai<br />Pune<br />68<br />Hyderabad<br />36<br />Hyderabad<br />Bangalore<br />Pune<br />Bangalore<br />69<br />199<br />Chennai<br />
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