Product Management: Managers' Role

689
-1

Published on

Session by Mr Ravi Padaki, Founder & CEO, Pravi Consulting and President- IPMA during a product management workshop at Bangalore on 17th May 2014 by NASSCOM and IPMA under its Product Management Express.
It is about:
Software Product Management: An Introductiion
What it take to be Great product Manager
Managers' Roles and Responsibilities

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
689
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Product Management: Managers' Role

  1. 1. Presents Product Management Express Platform 1: Market Speakers Ravi Padaki & Manish Maheshwari
  2. 2. Objectives of the Market Platform • Demystify Product Management • Emphasize Market Driven Needs • Explore Product Management Careers
  3. 3. Agenda • Module 1 – Introduction to Product Management – Roles and Responsibilities – Idea to launch process • Module 2 – Discovering needs – Translating need into a product – What makes a great PM?
  4. 4. What’s a product? Ready to “satisfy” or “create” a need Either has a “utility” or kindles a “desire” Finished to buy or to resell Solutions “packaged” Tangible or Intangible Repeatable in manufacturing Repeatable in solving the need Repeatable in distribution Repeatable in pricing
  5. 5. Solution Drivers • Client driven – Custom solution for each client – Not repeatable – e.g. Infosys, Cognizant • Technology driven – Technology breakthrough or validation – Can be repeatable but more focused on breakthrough – e.g. Research in Motion, Google Search, Web TV • Market driven – Aggregated needs across market – Repeatable solution across users in a given market – e.g. iPhone, Zoho, Fusion Charts
  6. 6. What is Product Management? Product Management What to build? (Problem Statement) Who to build for? (Target Markets and Customers) Why do we need to build it? (Business Case) When do we need to build? (Planning) What is the desired experience? (Design and Technological Feasibility)
  7. 7. What is Product Management? Business DesignTechnology You are here!
  8. 8. The BTD Framework 8 Business DesignTechnology Opportunity Assessment Opportunity Assessment Market ResearchMarket Research Competitive Landscape Competitive Landscape Market definitionMarket definition Mental ModelsMental Models PersonasPersonas Technology trends Technology trends Cost of effortCost of effort Feasibility constraints Feasibility constraints Design trendsDesign trends
  9. 9. Fundamentals of Product Mindset Customer needs Vs Customer wants Problem space Vs Solution Space Market driven needs Vs Client requirements
  10. 10. Problem Space Articulate the problem statement first Don’t get into how without validating the problem you want to solve When you are building prototypes and validating with the customer, validate the problem not the solution
  11. 11. What are we present to? New Connectedness • Social and Professional Networks • Mobile devices • Crowd Sourcing New Technology • Big Data • Open Source • Anything as a Service New Processes • Lean Methodology’s Iterative validation (MVP) • Co-creation and Co-designing
  12. 12. Implications for the new age PM Ability to move fast with cheaply available open source technologies Ability to make use of (reliable) data for better decisions Imperative to focus on customer delight and business models
  13. 13. ROLES AND RESPONSIBILITIES
  14. 14. Day to Day Responsibilities of a Product Manager Identify customer and market needs Assess opportunity for business and users Develop product strategy and roadmaps Work with cross functional team to bring products live to market Communicate product value to users and internal stakeholders Measure and manage growth and usage
  15. 15. In one word… Ultimately you are the CEO of the Product! • Leadership by influence matters a great deal • All the responsibility and no authority • Authority is earned by earning respect
  16. 16. A DAY IN THE LIFE OF A PRODUCT MANAGER 16
  17. 17. A Day in the Life of a Product Manager Attend to urgent and important Check favourite blogs, news on products, technology and markets Attend daily huddle Check current release status Check past release product performance and customer issues Develop detailed plans for next release Make time for competitive research and analysis – up and coming startups Make time to build relationships with internal and external partners Attend to last minute requests on demos and presentations
  18. 18. IDEA TO LAUNCH PROCESS
  19. 19. Traditional Product Development Life Cycle Opportunity Assessment BRD&MRD Product Planning Roadmaps Backlogs Definition PRD Design UI Mocks Development Code Launch Product
  20. 20. The life cycle is getting faster and shorter Opportunity Assessment Documents Product Discovery Planning + Definition + Design Prototypes Roadmaps Backlogs Product Discovery Planning + Definition + Design Prototypes Roadmaps Backlogs Development Code Development Code Launch Product
  21. 21. Overview of Products and Markets Markets New Existing Existing New Products Also known as Ansoff Matrix Startups
  22. 22. Hi Tech Product Life Cycle 22
  23. 23. END: MODULE 1
  24. 24. THANK YOU Ravi Padaki CEO, Pravi Solutions ravi@pravisolutions.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×