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    Nasscom product showcase for media final shortlist v1 Nasscom product showcase for media final shortlist v1 Document Transcript

    • Product LaunchPAD November 9-10, 2011A preview of a few companies who are making a difference to the product ecosystem
    • Key messages 1. India is entering the product era • Over 2400 product firms generating revenues ~USD 2.0 Billion • The cost of setting up a product startup has gone down significantly from hundreds of thousands of dollars to a few thousand dollars. • This coupled with increasing connectivity, talent pool, ecosystem readiness, convergence of platforms has created a very favorable environment for product startups to flourish and compete globally The past five years have seen the emergence of new consumer segments for 2. products such as SMBs and Government • Small enterprises use startup products across both core processes and non-core p processes • The government sector uses Indian products for local governance and for information Key messages management across public sector units 3. Software products industry enabling balanced regional growth • Number of product firms from tier 2/3 cities have almost doubled in the last 3 years • Over 330 product companies based in Tier 2/3 cities 4. Established product firms experimenting with new models and initiatives • Multiple growth strategies followed by industry players • Established product firms are expanding horizons, incubating products for new verticals and segments, and formulating partnerships and alliances Technological disruptions improvement in infrastructure and availability of capital disruptions, 5. 5 have helped create a level playing field • Improving connectivity across the country, specifically in tier 2 and tier 3 cities, and higher access to computing is growing the consumer base for homegrown product software and services • Availability of skilled talent, disruptive technologies, sources of funds and strong industry support driving the marketFor private circulation only 2
    • Key messages 6. Thriving startup landscape, focusing on localized solutions for India • ~1100 startups in last 5 years; Key focus areas for startups include mobility, SMBs, E- Commerce and Education • Education startups are leveraging IT in developing digital contents for students, provide distant learning virtual classroom and other related services learning, • Startups focusing on serving the large SMB market are leveraging cloud and web based technologies to widen their customer reach 7. The funding ecosystem has seen significant enhancement • Software , internet and mobile industry accounts for almost 66% of total VC investments in India • Investment community in India comprises of VCs, Angel Investors; additionally various state and national government schemes now in place to provide funding • Indian success stories such as Makemytrip, Flipkart, inMobi has increased confidence Makemytrip Flipkart levels of global VCs to invest in Indian product startups Indian software products market- Picking up tremendous pace t d 2400+ Number of Product firms in India 1.9 USD billion worth revenue from Indian products 22% Growth in revenue since last 5 years 6 Major product segments 30 Major M j geographical centers f product fi hi l t for d t firms 46 Number of product categoriesSource: Zinnov analysis, NASSCOM 3 NASSCOM Product Conclave November 2011
    • Over 2400 product firms in India generating ~ USD 2 billi revenues billion Indian Software Product Business Landscape Product Companies P d C i Export Revenue (USD billi ) E R billion) Domestic R D i Revenue (USD billi ) billion) CAGR 2428 14% 1888 1573 1.9 19 22% 1260 1.4 1.1 1.3 27% 1.0 0.7 0.7 0.4 0.5 05 0.6 15% 0.3 0.4 FY 2006 FY 2007 FY 2008 … … FY 2011 (Est) Source: Zinnov analysis, NASSCOM Explosive growth, especially in the digital and business productivity software segments b i d ti it ft g t Increase in number of Product Firms Segment 2007 2011 CAGR Key Users 121 147 Server/Infrastructure BFSI, telecom, Government, Datac 5% software and Storage enters 595 843 Business and Productivity Software 9% SMBs, Mid-market, Enterprises 1051 Digital 584 16% Consumers Client / 67 91 Desktop, System 8% SMBs, Mid-market, Enterprises Software and Tools 24 Hardware equipment Semiconductors 15 12% manufacturers 272 191 Others 9% Source: Zinnov analysisFor private circulation only 4
    • New customer segments for Indian products have emerged- C h g d Consumers, SMB G SMB, Government t • Large enterprises within telecom and healthcare sectors use startup products B2B • Products are generally deployed across non-core processes such as value added services (VAS) within the telecom sector and management information systems (MIS) within the healthcare sector VE • Consumers use most of the products within the e Commerce and Internet e-Commerce CURV category B2C • E-Commerce revenue have grown significantly over the past few years due to increasing awareness, improving connectivity and payment scenario ADOPTION N • Small enterprises use startup products across both core processes and non-core processes B2b • Indian products are gaining traction across all major sectors such as retail, A manufacturing, manufacturing professional services • The government sector uses Indian products for local governance and for B2G information management across public sector unitsSource: Zinnov analysis Products industry enabling balanced regional development- Sig ifi d l t Significant g t growth i Ti 2 cities th in Tier iti 2007-2011 CAGR Product companies split across major regions in 2011 and growth over 2007 Tier 1 Tier 2 Cities Cities Bangalore Mysore, Belgaum, 18% Gulbarga, Hubli 735 11% Hyderabad Secunderabad, Vishakhapatnam, NCR 330 Vijayawada Pune Pune Chennai Calicut, Trivandrum, Madurai, 481 10% Tier 2 82 13% Coimbatore, cities Cochin, Vellore Mumbai Kolkata Mumbai Goa, Ahmedabad, 200 9% 470 18% Hyderabad Vadodara, etc. Pune P Delhi Gurgaon, Noida, 359 10% Chennai Chandigarh, Mohali 950 11% Kolkata Patna, Bhubaneswar Bangalore Product companies have grown fastest in Tier 2 citiesSource: Zinnov analysis Note: The cities marked in bold are emerging Tier-II cities for product startups 5 NASSCOM Product Conclave November 2011
    • Established product firms expanding horizons…. • Product firms are focusing on emerging sectors such as SMBs, retail, healthcare, and g g g , , , education. Vertical Focus • These sectors face several challenges which can be overcome by technology • Product firms are exploring emerging technologies such as Cloud computing and virtualization to deliver solutions to customers. Product Architecture • These technologies help reducing cost of acquisition for customers due to amortization and economies of scale • Product firms are innovating on business models to enable reach by partnering both across and within industries. Business Model • Large product firms are partnering with smaller channel players while small product firms are partnering w t la ge e te p ses s a e pa t e g with large enterprises • Large product firms are broadening their focus beyond the metros and tier-1 cities. Location Focus • A large addressable market opportunity which is currently untapped lies within the tier- 2 and tier 3 cities and product firms are on their way to create this market tier-3 prod ct a Source: Zinnov analysis Disruptive technologies and increasing IT adoption levels have boosted the products market d ti l l h b t d th d t k t • Number of engineering • Cloud computing Emergence of graduates passing Disruptive and Huge “Native to Key Drivers IT” Population out in India is • Mobility solutions Innovative growing at more Base Technologies for Software than 20% h • Sustainability Product • Over 80 million • Social networking companies active internet users in India presently Availability of VC funding and expansion of seed funds • Many marquee VC firms such as Sequoia Capital, Helion Venture Partners and Nexus Capital India have dedicated India funds to fund seed stage companies. Ventureast an Indian VC firm has a dedicated fund BYST growth companies Ventureast, fund, fund, for SMBs • Global MNCs such as Citrix have started incubators and seed funds to attract product startups Source: Zinnov analysisFor private circulation only 6
    • Improved infrastructure, availability of capital and talent h d t l t have acted as k enablers t d key bl • Improving connectivity across the country, specifically in tier 2 and Better connectivity & tier 3 cities, and higher access to computing is growing the consumer computing infrastructure base for homegrown product software and services • National Broadband Policy aims to substantially increase the reach of Favorable government broadband and double the existing speeds policies • Steps to ease procedural aspects of setting up a business • Disruptive web technologies in mobile and cloud computing are SaaS / Cloud computing providing Indian startups a level playing field Key Enablers Availability of skilled • The number of skilled computer science, information systems and talent design engineering graduates is on the rise • Indian success stories such has increased confidence levels of global Ability to raise funds VCs to invest in Indian product startups • The evolution of the Angel networks is helping seed stage startups • Industry veterans and leaders are increasingly willing to invest time, y gy g Industry support mentor and champion the cause of startups in their chosen area • Industry-Startup-Academia collaboration is on the riseSource: Zinnov analysis Thriving startup landscape- ~1100 startups in the last i th l t 5 years Indian Software Product Startup Landscape Total 313 315 228 221 91 23 30 14 12 3 3 22 26 2 7 173 4 7 188 117 112 4 8 9 9 5 64 76 89 71 67 2 21 2007 2008 2009 2010 2011 (YTD) ( ) Business and Productivity Software Client / Desktop,System softwares and Tools Digital Semiconductor Server / Infrastructure Software and Storage Others Among all startups set up in past five years digital (which includes ecommerce mobile years, ecommerce, and internet) and business and productivity software segments account for 56% and 28% respectively 7 NASSCOM Product Conclave November 2011
    • Startups focusing on localized, India specific solutions l ti Key Startup Focus Areas Startups focusing on mass visibility solutions are Mass Visibility Solutions leveraging IT as a backbone to make services available to the customers in an effective and sustainable way Education startups are leveraging IT in developing Education digital contents for students, provide distant learning, virtual classroom and other related services Startups focusing on serving the large SMB market SMB Niche are leveraging cloud and web based technologies to Applications widen their customer reach Large number of startups are mushrooming on mobile Mobile Applications delivery platform These startups are enabled by a platform. for Reach robust IT infrastructure at the back end E-commerce is on a rise and startups in this space E commerce E-commerce are dependent on IT to reach out to the customers effectively. And the backend infrastructure is required to be highly scalable and elastic Source: Zinnov analysis Product startups are being funded across all major verticals ll j ti l VC Investments in India, 2005 – 2010 VC Investments by Industry, 2010 1200 180 14% 15% 3% 144 5% 900 125 0% 10% 110* 120 94 92 2% 600 51% 876 60 44 740 Mobile Retail Healthcare 300 508 540* BFSI SW & IT Education 475 Others 268 0 0 • Majority of the VC investments in 2010 have been in the 2005 2006 2007 2008 2009 2010 SW & IT segment • e-Commerce has emerged as the favorite theme Deal Value Number of Deals followed by internet businesses • Mobile businesses, specially location based services were also well received by VCs *Data to filled in for other stages Source: Startup landscape study by Zinnov, Indian venture capital association, Venture intelligence, TSJ Venture Intelligence IndiaFor private circulation only 8
    • Industry is set to experience accelerated growth in future i f t • The evolution of di h l i f disruptive Internet and mobile technologies such as cloud i d bil h l i h l d Technology infrastructure and delivery, HTML5 will usher in a new wave of cloud-ready development startups to cater to the global audience • Th availability of hi hl kill d engineering talent, specifically in Computer The il bilit f highly-skilled i i t l t ifi ll i C t Science, Information Systems and Design will aid the growth of product startups Human Capital development • The return of successful, skilled Indian immigrant talent from the US to India will help shape up the ecosystem and provide much needed leadership • The readiness of the Indian market will likely improve significantly due to improved Internet/Wireless connectivity (3G, LTE and Broadband) Market development • Improvement in the ease of doing business, basic physical infrastructure development such as power will contribute significantly to spur startup growth • The per capita income in India is likely to double in five years. This will help drive consumption, specially in e-Commerce Economic conditions • Th economic profile of b i The i fil f businesses will i ill improve significantly and h l f l th i ifi tl d help fuel the consumption of business software by businessesSource: Zinnov analysis 9 NASSCOM Product Conclave November 2011
    • 1. Pawaa SoftwareAddress 1133 Anand Embassy, 100 Ft Road, Indira Nagar, Bangalore, KA - 560037Name of the CEO Prakash BaskaranCEO contact details 9880923655Product PawaaProduct Description Pawaa Software operates in the space of Information Security. Our focus is to prevent enterprise data leaks at the hands of trusted users and to provide control over the information for its life time. There are standard file formats available for various functions: zip for compression, jpg for images, xls for spreadsheets. Because of the technology limitations, so far there has not been a file format meant for security that addressed multiple business cases. Pawaa Software has solved this issue with the invention of a file format named pawaaFILE. This new file format packs multiple technology innovations including the removal of a key manager. With this file format, we solve multiple security requirements uniformly: • Security for the information stored on local computers, servers and cloud • Security and control for file shared with others via email • Security for information extracted from enterprise and cloud applications • Security for information extracted from VM or VPN sessions • Security for information shared via web browser and FTP With the new file format, the owner/creator of the information, can control the files for the life time.Pawaa is set to revolutionize the industry with its unique “PLUSpawaa” solution which can be integrated with any application. With this solution anyone can protect the information extracted or transferred through enterprise or cloud applications. Pawaa has own several awards. We were selected as RSA’s top 10 most innovative companies earlier this year. PLUSpawaa has now been integrated with several enterprise applications such as Business Objects, Cognos, Sharepoint, Liferay, SugarCRM, SAP among others. With this integration, owners of these enterprise applications can ensure that the data derived from these applications by authorized users are protected for life time and prevent any malicious or accidental data leaks.For private circulation only 10
    • 2. QuickoLabsAddress #836, 27 Main, 3 Cross, BTM 2nd Stage, Bangalore, Karnataka - 560076Name of the CEO Khadim BattiCEO contact details 91-9611105212Product SearchEnablerProduct Description QuickoLabs is a 1.2 year old start-up based out of Bangalore, providing SaaS based software platform for organic marketing. The company is formed by Mr Khadim and his friend who have previously worked together for nine years in Huawei Telecom, built team and products in BI & DPI domain from scratch, catering to Huawei’s global customers. QuickoLabs is redefining the SEO market by bringing enterprise class SEO solution to wider market using which businesses can achieve the objective of getting highly targeted traffic to their website, on a sustained basis with brand image association to online presence, increased competition and online paid marketing getting quickly out of reach, its inevitable for businesses to fall back for Organic Search Marketing as primary channel. Traditionally SEO is managed as passive, out-sourced or one-time activity, and hardly utilized by start-ups, SMB’s as channel for marketing. With SearchEnabler it has to change. By putting SEO on cloud with proprietary technology, we will be making SEO as pro-active, actionable and measurable, ensuring user’s focus on their business and providing regular analysis and recommendations, ensuring increase in online visibility. SearchEnabler is an on-demand (SaaS) search engine optimization (SEO) platform, making organic search marketing easy, affordable and measurable for start-ups, small businesses and individuals seeking to improve online visibility. 11 NASSCOM Product Conclave November 2011
    • 3. Persistent Systems Ltd.Address " Pingala - Aryabhata ", 12A/12, off Karve Road, Erandwane, Pune, Maharashtra - 411004Name of the CEO Dr Anand DeshpandeCEO contact details +91-9822050435Product Persistent System LtdProduct Description Persistent is a global company specializing in software product and technology innovation. We have utilized our fine-tuned product engineering processes to develop best-in-class solutions for customers in technology, telecommunication, life science, healthcare, banking, and consumer products sectors across North America, Europe, and Asia. Persistent’s customers benefit from our deep knowledge of next-generation Cloud, BI &Analytics, Collaboration as well as Mobility-based computing platforms. By leveraging our strategic technology partnerships, IP-based accelerators, and agile development processes companies can successfully navigate increasing time-to-market pressures and deliver the highest quality solutions, faster and more cost effectively. Persistent’s global team is made up of the industry’s best and brightest software engineers and technology consultants whose expertise spans from niche technologies, to the latest technologies and built-to-scale enterprise applications. Persistent customers continue to partner with us across companies, careers and technology changes, and why in our third decade, we are still innovating with the market leaders we once helped launch. Our product eMee is an innovative game based employee engagement platform that will help overcome all these concerns as it provides visualization framework which can be effectively used to change the manner in which organizations engage with their employees. eMee provides a platform to showcase the best in the employees, channelizes continuous engagement and feedback, makes performance reviews fun and productive, more over harnesses social networking and collaboration within the organization.For private circulation only 12
    • 4. ImaginateAddress Plot 7, 1st Floor, Model colony, Hyderabad, Andhra Pradesh - 500038Name of the CEO Hemanth SatyanrayanaCEO contact details +91-9966010133Product ImaginateProduct Description Imaginate is developing innovative Augmented Reality(AR) based products for Retail, Advertising, Entertainment and Medical categories. We have expertise in AR and Virtual Reality(VR) and will shortly also provide custom services in Experiential Solutions and Virtual Demos. Founders of the company (alumni of IIT) have a combined experience of close to two decades in the technology and management consulting industry. Imaginate is developed keeping in mind the day-to-day issues of a retai, advertising, entertainment and medical sector for exampe in retail, with the variety of clothes available, trying out apparel is a cumbersome and time intensive process.Even minute damages to expensive apparel are irreparable for the retailer and Buying apparel online isn’t as convincing as trying and buying apparel at brick and mortar stores Thus, We have come up with a digital version of an instant trial room, where shoppers can instantaneously and effortlessly try out a variety of apparel by just standing infront of an LCD screen. We have filed for a patent for the product and the launch is due. 13 NASSCOM Product Conclave November 2011
    • 5. Srijan Technologies Pvt LtdAddress 303 Solitaire Plaza, MG Road, Gurgaon, Haryana - 122001Name of the CEO Rahul DewanCEO contact details +91 98102 00322Product DROWPSProduct Description Srijan is a technology consulting company specializing in enterprise open source CMS solutions, primarily using Drupal. It has several large portals developed such as www.mnn.com and www.openthemagazine.com. It specializes in building web portals, specifically for the online media publishing vertical.Srijan hosted service for “businesses” to seek “anonymous” and “crisp” responses to questions. Srijan is slowly getting into product development, and building SaaS products through part-time initiative. This is developed keeping in mind the foowing aspects • There is no simple/intuitive mechanism for “companies” to seek “anonymous feedback” for itself, or for it’s leadership • There is no simple/intuitive mechanism for “individuals” to seek answers from within their “trusted networks” • Public surveys do not reflect people’s “Attitudes This is a new product, that uses the *intuitiveness of Tag-Clouds* to get crowd- source answers to public Surveys and HR Feedback.For private circulation only 14
    • 6. Conwerge Web Services Pvt LtdAddress AYODHYA" No: 63,1st Floor, Ravishankar Residency, Sanjeevini Nagar, Kodigehally, Bangalore-560092, Bangalore, Karnataka - 560092Name of the CEO K Raj RajakumarCEO contact details +91-9008177002Product www.grupur.comProduct Description Conwerge Web Services is started by seasoned professionals with nearly three decades of combined experience with leading companies including Sybase, Informix, IBM and Swisscom. The focus of the company is to create software products/platforms to bring people and different kinds of web content together for a specific purpose, which in turn helps in achieving a goal or completing a task. Grupur.com provides a powerful combination web workspace and web workflow for groups to accomplish different group goals. Grupur.com implemented a unique transaction template mechanism which helps in defining web platform for doing ‘transactional grouping’. By transactional grouping we mean a way for a group of people come together to accomplish a common goal in a time bound manner. Group buying is just one example of ‘transactional grouping’ but we believe transactional grouping is much broader including buying, selling, raising money, working, blogging, creating petitions, group greetings etc. Our website www.grupur.com is first of its kind general purpose ‘transactional grouping’ platform on the web. 15 NASSCOM Product Conclave November 2011
    • 7. Semgel Technologies Pvt LtdAddress 811, 10th cross, 10th main, 2nd stage, Indiranagar, Bangalore, Karnataka - 560038Name of the CEO Harish Kumar MCEO contact details +91-9448457109Product SemgelProduct Description Semgel is a integrated web application to gather, organize and analyse richly structured data. Semgel is targetted at knowledge workers who need to gather, organize and analyze data found on websites. Spreadsheets have been the primary tool for downloading and analyzing data from websites. However this approach is typically suitable only for working with a single set of flat data(typically csv’s). If the user needs to work with more richly structured data (multiple tables related to each other or xml files with multiple levels of nesting), the user will need to organize this data in a relational database and construct complex queries to get the answers he is looking for – something that often requires a software professional. Semgel seeks to simplify this process and make this capability accessible to the average spreadsheet user. Using semantic web technologies, it enables the average spreadsheet user to assemble and analyse data through a intuitive, yet powerful interface.8. Openweb Labs Private LimitedAddress 16, Ratan Enclave, B.T. Kawade Road, Pune, Maharashtra - 411013Name of the CEO Rajan ChandiCEO contact details +91-8983741386Product Getlive.meProduct Description We’ve been building game changing technologies.We launched Hirepug earlier- a tool to recruit top talent from social network. Getlive.me is about live video and we will be able to live broadcast the whole NASSCOM product conclave over the web. In addition to the live broadcast - people will be able to group chat about the conference. We want to bring ‘Presence’ to the web - the way it is in real life. Also, no registration should be required to use our product. e.g. if Lady Gaga is broadcasting herself - anyone can join her in the chat session and see her live on video. This is made keeping in view that celebrities in particular and people in general wants to broadcast themselves over live video and interact with their global audience. We make it simple and easy to do with the help of a webcam, normal internet connection and a few clicks!For private circulation only 16
    • 9. Ozonetel Systems Pvt LtdAddress # 6-3-1090/B/2,1st Floor, Mayank Towers,,Rajbhavan Road , Somajiguda, Hyderabad, Andhra Pradesh - 500084Name of the CEO Murthy ChintalapatiCEO contact details +91-9880885108Product ‘KooKoo’Product Description Ozonetel’s flagship offering ‘Kookoo’ is India’s first Cloud Telephony Platform for entrepreneurs and businesses who want to develop their own apps which uses telephony channel. Kookoo enables existing web/e-commerce portals to use telephony as a channel to service 800million customers in an innovative manner. Web programmers can easily develop applications using web technologies like PHP, JAVA without understanding the complexities of telephony and enable their customers to access services over telephone, with complete control on their data and its security. KooKoo allows thousands of entrepreneurs to leverage the platform with no upfront investment and launch innovative services over phone by developing new applications in familiar web technologies. Kookoo Can is useful in the following area sand situations: • Telecom acts as key catalyst in lead generation, conversion and retention of customers at minimum cost. But in the absence of right business applications on core telecom services, SME/SMB is not able to take advantage of it • Telco does not deliver business solutions. They provide core telecom resources as phone lines, Voice Minutes, Toll and Toll free numbers • Lack of access to expert team to build IT & Communications using gear from Avaya/CISCO • TCO is very high for branded solutions • Absence of affordable business communication solutions that scale as business grows • No solution that works across multiple locations and across multiple endpoints as mobile, landline, wireless phones etc. • Not able to track, monitor and capitalize on calls received and measure how they are being processed by internal team KooKoo - Its a PaaS which can be programmed to offer various Telephony solutions like IVR, PBX, Contact Center, Conferencing etc CloudPBX - As part of its AaaS offering , Ozonetel offers CloudPBX for a SMB/ SME on a Do-It-Yourself model 17 NASSCOM Product Conclave November 2011
    • 10. NRich Software P LtdAddress old 1 B, new 3 B, Vidyodaya 1st cross st, T nagar, Chennai, Tamil nadu - 600017Name of the CEO Badri Narayanan V SCEO contact details +91-9962229988Product DiaSofProduct Description Focussed on the health-care vertical, DiaSof offers a range of SaaS solutions for chronic therapies. The initial therapy is Diabetes where DiaSof transforms the interaction between a physician and his patient from a transaction to a relationship built on trust. Compliance of patients in terms of taking their tests and meeting their doctors in time is very low. This creates a gap in the treatment cycle which is a fertile ground for complications relating to the eye (diabetic retinopathy), kidneys (diabetic nephropathy), nervous system (diabetic neuropathy) and the heart. DiaSof helps the patients to improve the compliance and therefore keeps them “Healthier, Anywhere, Anytime. DiaSof is built on the LAMP environment and virtually mirrors the practice at a doctor’s end while offering a slew of benefits to the doctors and his/ her patients. The latest version of DiaSof has the provision for the doctor to personalize and customize.For private circulation only 18