smartDNA™ technology
…..non-replicable even by Insiders

Automated tamper detection and
Anti-counterfeiting technology
Usi...
Macro Components of Solution
Core IP

Material Science

smartDNA
Labels
with 300 billion
unique signatures in
50mm labelin...
New Milestone in Security Labelling
2D-Barcode

Barcode

RFID

Identical label auto-acquires
fresh unique credential on ea...
Price-point

Comparative Analysis
RFID

Tamper
evidence
label

Nano
fingerprint
DNA code
Taggants

Bubble-tag

smartDNA
Cr...
Mass market verticals
High-value
small-bulk
Logistics –
concealed
loss
Oil pilferage

Gold vaulting
counterfeiting

Counte...
Market Size and segmentation
Total $ 34
Billion

Tamper-Evidence - Direct relevance and compelling security features with
...
8 International IP Jurisdictions – 30 countries

SOUTH
KOREA

EUROPE
CHINA

JAPAN
USA
INDIA
KENYA

AUSTRALIA

LinkSmart Te...
Possible synergies with Microsoft technologies

MS Cloud Platform
for larger
Deployment.

Ex. FedEx TrackTrace-Monitoring
...
Financial – after excluding pure technology licensing deals
Year 0

2014

2015

2016

2017

2018

Revenue

0.00

1.68

6.1...
Pilots and institutional funding
PILOTS
 with one leading NBFC
gold loan, phase-1 pilot
already completed
successfully

S...
Executive and Advisory Team
Ashish Anand
Co-founder(Tech.)

Shirish Goyal
Co-founder (Tech.) – part time

Chidananda NP
In...
Additional Investment needed: $1.5 Million, Runway 18 months

Product
Roadmap

Client
Acquisition

Operating
expenses

• D...
Go-to-Market Strategy
Customer
Acquisition

Technology
collaboration

Technology
Licensing

System
integrators

IP Protect...
Collateral product – Reusable Security (tamper-evident) envelopes

While smartDNA is our core technology,
Reusable securit...
Problem with existing Tamper-Evidence envelope solution
Original Pouch
With Original Content

TE pouch 1

Tampered Content...
Reusable TE pouches sealed by smartDNA labels
• Reusable TE pouches are our latest
Development towards mass commercializat...
E-commerce, logistics, gold-loan deployment

Dy-

Scanning Label

Uploading Credentials

FedEx Booking Centre

Credentials...
Appendix (Concealed-loss Detection and cloud monitoring portal)
Live illustrative view on www.linksmart.in/monitor-color-c...
Thanks You…

Contact:

Level 2,Prestige Omega,#104, EPIP Zone, Whitefield,
Bangalore-560066, Ph./Fax:(080)-40600952/406007...
Appendix

LinkSmart Technologies © 2010-12

21
Customer Pipeline
High value asset
logistics

One e-commerce
company for last mile
delivery using our
reusable envelope fo...
smartDNA for enhancing HP QR code base anti-counterfeit campaign

LinkSmart Technologies © 2010-12
Record Confidentiality Verification

LinkSmart Technologies © 2010-12

24
High-value Asset Vaulting

LinkSmart Technologies © 2010-12

25
Energy Meter Pilfer-proof Casing

LinkSmart Technologies © 2010-12

26
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  • We are actively looking for investments about 1 million dollar and in India, some of the investors have shown considerable interest in investing in us. We will mostly use this capital for developing commerical grade scanners, unification of RFID with smartDNA under joint development partnership, client acquisition both India and overseas and IP protection in multiple geographies.
  • This slide shows you exactly what we demonstrated to you couple of minutes ago. The same process is applicable for industries like high-value logistics. You apply the label on asset, register the credential. Now you can verify it at each hop. Now if an insider tampers with the asset, you will know exactly from which hop to which hop, the tampering actually happened. And customers just love this when they see it in action.
  • SmartDNA technology

    1. 1. smartDNA™ technology …..non-replicable even by Insiders Automated tamper detection and Anti-counterfeiting technology Using Purely passive smart labels and Purpose-built scanning solutions
    2. 2. Macro Components of Solution Core IP Material Science smartDNA Labels with 300 billion unique signatures in 50mm labeling area Only 20 bytes of data flows through network per scan Embedded Computing IT integration (Monitoring portal and Event notifications) LinkSmart Technologies © 2010-12 3
    3. 3. New Milestone in Security Labelling 2D-Barcode Barcode RFID Identical label auto-acquires fresh unique credential on each application Hologram Bubble-tag Nano-fingerprint No scanning in isolation smartDNA label Tamper-evident stickers Legally admissible evidences smartDNA 300 billion unique signatures in a passive label !!! LinkSmart Technologies © 2010-12 4
    4. 4. Price-point Comparative Analysis RFID Tamper evidence label Nano fingerprint DNA code Taggants Bubble-tag smartDNA Cryptoglyph Hologram Tamper-evidence Anti-counterfeiting UV/IR ink Microstructure barcode Only outsider threat protection Partial insider threat protected Full insider threat protection Level of Security LinkSmart Technologies © 2010-12 5
    5. 5. Mass market verticals High-value small-bulk Logistics – concealed loss Oil pilferage Gold vaulting counterfeiting Counterfeiting Electricity theft - DAE Insider Threat Confidential Records – Document theft Tampering Pharma counterfeiting High-end Electronics Warranty False Claims Credit Cards Cloning LinkSmart Technologies © 2010-12 6
    6. 6. Market Size and segmentation Total $ 34 Billion Tamper-Evidence - Direct relevance and compelling security features with cost reduction by 30% compared to known solutions; market nature -value adder with premium cost chargeable Barcode QR-code RFID Anticounterfeiting (Track & Trace), $31.7 billion Anti-counterfeiting - Direct relevance and compelling value proposition without cost escalation; market nature - Voluminous but price sensitive Sources: Vandagraf International Limited (Product and Image Security Foundation) and BCC Research LinkSmart Technologies © 2010-12 7
    7. 7. 8 International IP Jurisdictions – 30 countries SOUTH KOREA EUROPE CHINA JAPAN USA INDIA KENYA AUSTRALIA LinkSmart Technologies © 2010-12
    8. 8. Possible synergies with Microsoft technologies MS Cloud Platform for larger Deployment. Ex. FedEx TrackTrace-Monitoring Smartphone/PDA • Visualization, analytics • Event monitoring, • Multi-site and high availability • Window8 smartphones • Window CE based PDA and industrial mobility devices LinkSmart Technologies © 2010-12 9
    9. 9. Financial – after excluding pure technology licensing deals Year 0 2014 2015 2016 2017 2018 Revenue 0.00 1.68 6.18 34.13 156.98 361.06 EBITDA -0.16 0.40 2.41 16.20 77.43 179.50 PAT -0.16 0.27 1.59 10.40 49.77 115.40 - 0.16 0.26 0.30 0.32 0.32 0.10 1.28 0.00 0.00 0.00 0.00 PAT % Funds Required USD Million Total Funds Required USD Million 1.38 400.00 USD Million. (Revenue & EBITDA) Snapshot (USD.) 140.00 361.06 115.40 300.00 120.00 100.00 200.00 179.50 156.98 1.68 0.00 0.27 0.40 2014 6.18 1.59 34.13 2.41 2015 40.00 20.00 16.20 10.40 0.00 2016 Revenue 60.00 49.77 77.43 100.00 80.00 USD Million. (PAT) Snapshot (USD Million) 2017 EBITDA 2018 PAT Project IRR Investors Stake Investors IRR 207% 14% 182% Investor Total Return on 5th yr. LinkSmart Technologies © 2010-12 9.1X 10
    10. 10. Pilots and institutional funding PILOTS  with one leading NBFC gold loan, phase-1 pilot already completed successfully Strategic engagement  200K USD funding for product-refinement  With private bank gold loan, is likely to start  Access to other IP asset for integration with smartDNA  Full financial and legal support for IP portfolio in all geographies (estimated cost 600K USD)  With reusable (tamper-evident and duplication-evident) pouch one biggest e-commerce logistic pilot under discussion + Engagement with Asia’s leading TE pouch manufacturer  Monitoring of infringement and legal action  Hybrid Business Model – E2E solution deployment and Pure technology licensing LinkSmart Technologies © 2010-12 11
    11. 11. Executive and Advisory Team Ashish Anand Co-founder(Tech.) Shirish Goyal Co-founder (Tech.) – part time Chidananda NP Insurance Analyst Dr. Mohan Sharma Strategic Advisor 15+ years of experience in networking and security tech. with MNCs and start ups, Image processing and Business Intelligence specialist, SAP ERP Expert in Risk Analysis, Claim Investigation, Fellow of Insurance Institute of India 23 years of industry experience with MNCs in USA and India; and start ups, 6 US patents Glow Networks Vishwas Manral Strategic Advisor (US Markets) Dr. Heinz Hämmerli Business Development - part time Distinguished Technologist (HP), Inventor – TRILL, tech in IPsec ,RPL domain and MPLS/ OAM domain, 50 drafts in IETF 25+ years of experience in financial and investment sector, senior executive positions at MNCs LinkSmart Technologies © 2010-12
    12. 12. Additional Investment needed: $1.5 Million, Runway 18 months Product Roadmap Client Acquisition Operating expenses • Develop commercial grade enclosure for embedded scanner • Unification of RFID and smartDNA technology and real-time monitoring • Hire sales & marketing team for global market verticals • Business development • Technology advocacy • Business delivery model operationalization ( Customer support, facility, product liability etc…) LinkSmart Technologies © 2010-12 13
    13. 13. Go-to-Market Strategy Customer Acquisition Technology collaboration Technology Licensing System integrators IP Protection NDA Patents in multiple national phase Joint development with partners Solution Delivery Prime focus on off the shelf commodity platforms smartDNA cloud service Standard PDA solution (Honeywell, Symbol) Market Verticals Gold loan asset verification Document Security Pharma anticounterfeiting LinkSmart Technologies © 2010-12 14
    14. 14. Collateral product – Reusable Security (tamper-evident) envelopes While smartDNA is our core technology, Reusable security envelope is another important IP to launch smartDNA in multiple mass market verticals organically as security envelopes are already being used to satisfy needs like storage and tamper-evidence LinkSmart Technologies © 2010-12 15
    15. 15. Problem with existing Tamper-Evidence envelope solution Original Pouch With Original Content TE pouch 1 Tampered Content TE pouch 2 Tracking Code Duplicated There is no meaning of Tamper Evidence Without Duplication Evidence Tampered Content in Duplicated Pouch LinkSmart Technologies © 2010-12
    16. 16. Reusable TE pouches sealed by smartDNA labels • Reusable TE pouches are our latest Development towards mass commercialization Unique-ID of TE pouch 1 • Collaborative engagement with Asia's leading TE pouch manufacturing unit smartDNA sealing Pouches are reusable over 500 times with replaced labels on every reuse DE (Duplication evident) in addition to TE (Tamper evident) Scan-able and integrity status auto-uploaded on remote monitoring portal in cloud All these feature delivered with significantly reduced cost compared to existing TE envelope LinkSmart Technologies © 2010-12 17
    17. 17. E-commerce, logistics, gold-loan deployment Dy- Scanning Label Uploading Credentials FedEx Booking Centre Credentials stored on cloud Verified Last Mile Delivery Recipient Ready to escort New shipment to new destination With new label With reusability Up-to 500+ times Pouch Collected for Reuse Delivery Hub LinkSmart Technologies © 2010-12
    18. 18. Appendix (Concealed-loss Detection and cloud monitoring portal) Live illustrative view on www.linksmart.in/monitor-color-coded Branch Code Gold Loan A/C# Date of Verification smartDNA Scanning Time Verification Credentials Weight & Quality Parameters Status BO12458 1100014 April 01,2011 09:06:15 AM UX365ZX1 10g 22K Registered BO12458 1100014 April 01,2011 09:16:10 AM UX365ZX1 Verified BO12458 1100014 April 15,2011 09:03:01 AM UX365ZX1 Verified BO12458 1100014 April 15,2011 09:15:03 AM UT136GY8 Verified BO12458 1100014 April 15,2011 09:16:03 AM UT136GY8 Verified BO12458 1100014 May 15,2011 10:09:03 AM UX164VB3 Tampered LinkSmart Technologies © 2010-12 2 19
    19. 19. Thanks You… Contact: Level 2,Prestige Omega,#104, EPIP Zone, Whitefield, Bangalore-560066, Ph./Fax:(080)-40600952/40600700 Email : info@securespin.in, Web: www.linksmart.in LinkSmart Technologies © 2010-12 20
    20. 20. Appendix LinkSmart Technologies © 2010-12 21
    21. 21. Customer Pipeline High value asset logistics One e-commerce company for last mile delivery using our reusable envelope for escorting customer shipment Largest financial institution in India for currency transit security High-value asset vaulting for gold loans 1 Private bank in India 1 NBFC in India Anti-counterfeiting (Prospective) 1 Revenue Authority in Kenya (through channel partners) 1 Pharma company in India (through strategic partnership) LinkSmart Technologies © 2010-12 22
    22. 22. smartDNA for enhancing HP QR code base anti-counterfeit campaign LinkSmart Technologies © 2010-12
    23. 23. Record Confidentiality Verification LinkSmart Technologies © 2010-12 24
    24. 24. High-value Asset Vaulting LinkSmart Technologies © 2010-12 25
    25. 25. Energy Meter Pilfer-proof Casing LinkSmart Technologies © 2010-12 26
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