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iXIGO - Mentee Company - EMERGE Mentorship Program

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iXIGO - Mentee Company - EMERGE Mentorship Program - Presented to the audience on the 75th EMERGE Friday's 2.0 session

iXIGO - Mentee Company - EMERGE Mentorship Program - Presented to the audience on the 75th EMERGE Friday's 2.0 session

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  • 1. iXiGO.com – NASSCOM MenteePrivate & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 2. Our product suite Product Uniqueness   Real-time inventory aggregation from airline sites as well as 3rd party sites (OTAs)India &International   Innovations- Fare Alerts, Mapper, OutlookFlights   Proprietary routing engine for cross-connecting LCCs / FSCs around the world   250,000+ hotels across the world   Coverage across hostels, boutique hotels, chainsGlobal Hotels   Rich content - pictures, map based search, reviews   Listing product for small & boutique hotelsIndia Trains User-friendly, strong traffic growthIndia Buses Largest bus-inventory in India at one placeIndia Deals Search all travel deals/cashbacks/promos etc. Innovative products built on strong intellectual property 2 Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 3. TeamManagement Team  Aloke Bajpai CEO, INSEAD, IIT-K, Amadeus Europe  Rajnish Kumar CTO, IIT-K, Amadeus Europe, Isango  Dharmendra Yashovardhan COO, INSEAD, Perot / Lufthansa  Nitin Gurha VP (Travel Partnerships), Amadeus, Kale  Krishna Iyer Head (Advertising / Affiliates), Directi, Komli  Team of 18 iXiGems, with avg of 5 yrs work-exSeed Investors  BAF Spectrum Pte Ltd (Singapore based seed investment fund)Growth-stage Investors  MakeMyTrip Limited  SAIF Partners Seasoned team with relevant travel & technology experience 3 Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 4. Our story  June 2006: Founders quit jobs and move to India  Bootstrapped from our shared apartments’ dining room  June 2007: Launched flights with ~1000 visitors on day 0  Jan 2008: 50,000 visits  Feb 2008: Raised seed financing of ~$1M (BAF Spectrum / Angels)  Apr 2008: 100,000 visits  Team Expansion, Hotels, Buses & Mobile website  Dec 2009: 500,000 visits  Trains, Deals Launched in late-2009, mid-2010  Powering official airport sites for New Delhi, Hyderabad Airports  Dec 2010: 1 Million visits, 1.7 Million searches  Jan 2011: iPhone app launch / Fastest growing brand on Facebook Bootstrapped with little funding, mostly WoM growth 4 Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 5. Recognitions & Testimonials Ranked the Top Metasearch in India TiE Lumis Comparison of Metasearch results Award for Mail Today, March 29, 2010 Entrepreneurial Excellence 2010 Voted India’s most trusted travel site“iXiGO is the most innovative “iXiGO.com is a great example “Thanks to iXiGO, all our travel “An innovative company .. Valuetravel search provider in India of how Indian companies have agents have a reliable way to conscious Indian consumers and with solid product compare LCC / FSC website fares will need smart tools to seek innovated in the travel space” development capabilities” at the same place!” out best travel products from multiple providers in an Speaking at a public event, unbiased fashion” Ram Badrinathan, Ajay Prakash, Deep Kalra, - Narasimha Jayakumar, GM, Asia-Pacific, President, Travel Agent Founder-CEO, Google India / Expedia Inc. PhoCusWright Inc. Federation of India (TAFI) MakeMyTrip.com Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 6. Business model & customers •  Sec-A Audience Advertisers •  Banner / Text Ads •  E-Mailers •  Efficient Marketing OTAs / Booking •  Leads / Bookings Sites •  Deal Marketing •  Marketing & Distribution Travel Suppliers •  Leads / Bookings •  Sponsored spots 6Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 7. NASSCOM Mentorship Program Challenges we were facing :   Building a brand with very little marketing spend   Decisions related to expanding to new markets   Understanding our consumers (for positioning)   Monetization & ability to scale revenue with traffic   Human Resources Management   Work Culture   Fundraising   Financial vs. Strategic Money 7Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 8. NASSCOM Mentorship Program What we did based on advice   Spent some money strategically on online branding, did not spend money offline given the low budgets we had   Talked to consumers to figure out what pain areas we are solving and got insights on how to improve   Decided to focus on Indian market and not spend too much effort on growing the global sites   A more target-driven work culture but retained the flexibility & fun   Spoke to a few VCs introduced to by NASSCOM Mentors 8Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 9. What happened in the meanwhile ..   We were having strategic / financial discussions with a few investors, as an outcome of which ….   On July 4, 2011, we signed a definitive agreement with MakeMyTrip & SAIF Partners for $18.5 M equity infusion to buy new shares and existing shares in our company   SAIF to hold 56.7% and MMT 19.9% stake post money   iXiGO will continue innovating in travel research, trip planning and helping consumers find travel information 9Private & Confidential – This presentation cannot be copied, transmitted, distributed in any form whatsoever, without the explicit permission of Le Travenues Technology Pvt. Ltd.
  • 10. info@ixigo.comHop on to the buzz ! twitter.com / ixigorocks facebook.com / ixigocom