How Startups and Emerging companies can benefit from Social web and Enterprise 2.0
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How Startups and Emerging companies can benefit from Social web and Enterprise 2.0

How Startups and Emerging companies can benefit from Social web and Enterprise 2.0

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How Startups and Emerging companies can benefit from Social web and Enterprise 2.0 Presentation Transcript

  • 1. How Startups and Small Indian companies can Benefit from Social web and Enterprise 2.0
  • 2. Young Company! you already focus on Web applications
  • 3. then, what are you looking for?
  • 4. but, everything seems to change
  • 5. which is Good. Big companies already do all the old stuff well and in good scale
  • 6. *I* What is this New Web? *II* What does this mean for us? *III* Why is it Challenging? so, let us look at
  • 7. What is this New Web? *I*
  • 8. New style of working user participation & peer production, not just publishing Social Media Applications
  • 9. Mashups Syndication Composite Applications
  • 10. Widgets; Flash, Javascript Micro Applications
  • 11. Facebook Platform Social Networking Applications
  • 12. OpenSocial Platform Shindig : Apache open source implementation of the OpenSocial and gadgets specification
  • 13. Open APIs & Web Services
  • 14. Web 2.o Online Services Applications for consumers … remember companies used to make products for desktop users?
  • 15. Web Oriented Architecture WOA Web2.0 + SOA
  • 16. Enterprise 2.0
    • Discussions
    • Links
    • Documents
    • Forums
    • Polls
    • Calendars
    • To-do lists
    • Pages (wiki)
    • Blogs
    Social design, Enterprise Ready
  • 17. Semantic Web The emerging Web 3.0
  • 18. What does this mean for us? *II*
  • 19. 1. Massive opportunity to specialize and grow on fast track Blue Ocean Strategy
  • 20. 2. Market New products & service offerings inexpensively PR 2.o, Blogs, Word of Mouth
  • 21. 3. Beat the downturn, commoditization and Market pressures The same old business will it work?
  • 22. Why is it Challenging? *III*
  • 23. Competency bar is moving up A
  • 24. Strategy needs understanding of distribution models and uptake of new offerings B Limited expertise outside the Silicon Valley
  • 25. Marketing is changing faster than ever Having a website is now hardly interesting for prospects C
  • 26. No longer just Usefulness, it’s the Experience that matters A very 90’s design and web experience cannot work D
  • 27. Invest little to gain a standing E
  • 28. so, what’s that frog ;-) Thanks
  • 29. Our new product … adding the “social twist” to web and enterprise applications
  • 30. Jay Pullur [email_address]   web 2.0 widgets facebook apps opensocial enterprise 2.0 semantic web ajax, ruby, REST     
  • 31. Nasscom Emerge Forum Thanks for inviting New Delhi, 12 sep 08