No website, no payment gateway, no product planNo contracts, no technology infrastructure No team, no office, leverage partners, no departments, no designations.
Customer development in Action
Customer Development in Action Presented by: Siddharth Mangharam Sharat Potharaju Neeraj Kakkar Kishore A KFounder and CEO - Floh Founder and CEO - MobStac Founder and CEO - Tzinga Founder and CEO – Shuffr.tv
Cellphone Policy for this Session Turn on your cell phones Fire up Twitter Use hashtag #nasscompc Follow @productconclave Feedback, likes, dislikes – Tweet it!
Meet the Panelists Siddharth Mangharam is the CEO of Floh, a bootstrapped startup that connects singles in real-life. Twitter: @flohnetwork Web: www.floh.in Sharat Potharaju is the CEO of Mobstac, an Accel funded startup that helps publishers globally deliver their content on mobiles and tablets. Twitter: @mobstac Web: www.mobstac.com Neeraj Kakkar is the CEO of Hector Beverages, a Catamaran and Footprint Ventures funded startup that makes and markets Tzinga, the most exciting energy drink in the country. Twitter: @tzinga Web www.hectorbeverages.com . www.tzinga.in Kishore AK is the CEO of Shufflr.tv, an Intel Cap funded startup that wants to change the way people discover & consume video on every screen. Twitter: @shufflr Web: shufflr.tv
Customer Development Insights – Floh Fee based model – will customers bite? Affiliate marketing – path to higher ARPUs? Geographic Expansion – validation outside BLR?
Customer Development Insights – Mobstac Growing mobile traffic means publishers will need robust mobile platforms (Validation – success) Subscription based business model will drive faster adoption (Validation – failure) Global reach: Can we service customers globally? (Validation – success)
Customer Development Insights – Tzinga Product testing – not always possible. Bet, intuition! Building a manufacturing plant, before we could go show it to the first consumer Proof of concept – strong measurement metrics Launched in Bangalore, Delhi – 2000 outlets. Studied them carefully for one year. National launch – scale is the holy grail From 55 to 300+ associates. From 2000 to 25000 outlets. All in 6 months.
Customer Development Insights – Shufflr.tv Where to start - Enterprise or Consumer? [Type: Business, Stage: Prototype] Course correct – From PC to Newer screens [Type: Platform, Stage: < 50K users] Simplify – One feed to rule them all [Type: Product, Stage: < 500K users]
Customer Development Lifecycle In Action Search Execute Customer Stop Customer Stop Customer Stop Customer discovery validation creation building Escape Tzinga – Bet on Velocity intuitionShufflr.tv – Floh – Will Floh – Mobstac/Floh Shufflr.tv – Who is Customers Affiliate – Geo Multiplecustomer? Bite? Marketing Expansion screens Mobstac – Mobstac – Shufflr.tv – PC Tzinga – MobStac– Macro Demand Subscription to Mobile National Launch Fremium Tzinga – DEL & BLR