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Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
Tydy
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Tydy

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  1. An interactive digital marketing platform for the offline world
  2. tydy transforms brick & mortar businesses… Within minutes, build interactive sales & marketing app that are then deployed across stores NO I.T. REQUIRED COMPLETELY CUSTOMIZABLE ELIMINATE DATA CAPTURE HEADACH WORKS COMPLETELY OFFLINE
  3. in-premise implementation Retail, Hotels • Allow people to browse through products, collections etc. • Showcase promotions & campaigns for the day, week, month or just about any period. At the counter • Use interactive content such as photo galleries, videos etc. For Sales Staff • Capture data from interested prospects and even display custom promotions on At strategic points within the store
  4. activation & events implementation Booths, trade shows, onroad events • An ideal data & lead capture solution • Run custom contests and promos during the event • Use interactive content such as photo galleries, videos etc. • Run the app completely offline & forget about connectivity issues
  5. change the way you do business in the physical world … BROCHURES & PAMPHLETS EASILY CUSTOMIZABLE DIGITAL MEDIA DISPLAY GUESS WORK - NO DATA FOR BRICK & MORTAR ONLINE-STYLE ANALYTICS FOR THE PHYSICAL WORLD DIGITAL MEANS CONNECTIVITY TOUGH TO CHANGE STRATEGIES & PROMOTIONS AN IMMERSIVE & INTERACTIVE EXPERIENCE WITH NO NEED FOR CONNECTIVITY TEAMS CAN SIT IN HQ & UPDATE CONTENT ON THE FLY ACROSS ALL LOCATIONS
  6. the real advantage Marketing & Content Create & update apps on the computer The content & marketing teams can update content using the drag-drop interface Retail Stores The latest messaging & content is displayed in the retail stores Also allows for offline data capture. Sync all the data when an internet connection is available & eliminate
  7. the 3-step creation process… 1 Add a slide/screen & choose a layout 2 Drag & drop elements into each slide/page of the template & customize content IT’S THAT SIMPLE 3 Publish the app and access across any number of devices with a single click
  8. analytics for the retail-store Gain insight into what your customers are interacting with 30 clicks Web Analytics type data for the offline world Understand what your customers are responding to most and immediately change those that are not working See how well they respond to marketing promotions, KILL THE GUESS-WORK discounts and even feedback requests. 70 clicks 170 clicks
  9. Pricing (India) Rs. 4,000 per month per devic • Includes: Device & Access to the Tydy platform • Tablets provided: iPad2 tablets • Number of Apps: Create unlimited number of apps • Access: Deploy each app across an unlimited number of devices
  10. a massive market, getting bigger • Offline, Below-the-line (BTL) and in-store activity budgets on the rise1 • Customer “touch-points” & “experiences” becoming more critical in marketing the product • Use of digital devices in marketing events is ever increasing2 ASDA has earmarked £700m to invest in in-store digital developments and new stores this Even by 2016, Forrester predicts year 60% of the LG’s marketing budget brick-and-mortar sales will still is going towards BTL account for 91 percent of overall activities, against 35-40% three retail sales years ago 1 - http://articles.economictimes.indiatimes.com/2012-06-27/news/32441480_1_btl-advertising-media 2- http://www.gartner.com/imagesrv/digital-marketing/pdfs/Recognize-the-Importance-of-Digital-
  11. this is possible only now… • Cost of smart digital devices is ever decreasing • People are getting very comfortable with smartphones and tablets • The presentation layer of these smart devices are much richer in experience & design • Marketers are forced to look at alternative and innovative ways of infusing digital into retail environments, activation & BTL strategies to differentiate
  12. the team Kiran Menon Nikhil Gurjer Prior to founding PageStitch, Kiran held multiple key positions with Opera Software, the leading mobile browser company. He was part of the Corp Dev team that acquired companies to make Opera one of the leading players in mobile advertising. Nikhil has been an active entrepreneur in the mobile apps development and mobile product development spaces. Kiran was also responsible for opening up the Indian market for Opera that saw Opera's monthly active users grow from 2million to over 16million in a span of 15 months. He was also responsible for forging over a dozen strategic deals with OEMs in the region. Prior to his stint at Opera, he has worked in enterprise web services, M&A in web services and Linkedin twitter tech consulting. Nikhil brings together years of engineering and coding expertise. Proficient in PHP, Databases and server-side coding, he is an active student of all the new technologies out there today. Linkedin
  13. current traction LAUNCHED ON : Sept 16th 2013 PAYING CUSTOMERS: 1 We have closed our first deal within the first month of existence. KEY PROSPECTS: 3 These are active prospects further ahead in the sales process. 1 is looking for a pilot project that will last between 30-60 days to evaluate the solution. PIPELINE: Our sales pipeline is very good. We are in various stages of discussions with multiple brands We are also building out a self-service model for the web that will encourage inbound leads as well
  14. fundraising • Funds being raised - $400,000 • Tandem Capital is a very early investor with an investment of $25,000 (invested in 2012) • Funds will be used to recruit talent, procure devices and power-up the sales activities
  15. kiran@tydy.it

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