Big Data in eCommerce
Entrepreneur in the making
Ex-Country Manager, eBay India
Growing top of the funnel, velocity, margins and optimizing costs
are what ecommerce companies (are supposed to) do every day
Grow new buyers at
a threshold CAC
Velocity & Basket
Continuously optimize Operating costs
Ask the commonsensical questions in the light of your Business
objectives and then go figure
WHO is the User ?
WHAT has he/she
done in the past ?
WHERE is he/she coming
WHAT is he/she
wanting to do now ?
WHAT IS THE BUSINESS NEED YOU ARE SOLVING FOR ?
What are you looking for in the Data ?
Keyword / Campaign
First time or Repeat visit
Click stream / On-site
DM Open rate / CTR
Time of Day, Day of week etc
Time on Site
Category of First / Last activity
Cart usage / abandonment
Refund / Return / CoD Reject
Thanks for your time & enjoy the workshop
A bit about me
Engineer & IIM-Cal ‘97
Consumer Internet professional - 13 years across ISP, Portal & eCommerce
8 years with eBay : Product management, Category management, Marketing etc
2011-13 : Country Manager - India
Currently on an Entrepreneurial adventure, seeking to build a product business in the shopping
or wellness space
#ecommerce #product #strategy #consumerinternet #mobile #startup #operations #analytics
#leadership #scaling #retail