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Big Data in eCommerce

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  • 1. Big Data in eCommerce Muralikrishnan B Entrepreneur in the making Ex-Country Manager, eBay India muralikrishnan@gmail.com @hawkeye about.me/muralikrishnan
  • 2. Growing top of the funnel, velocity, margins and optimizing costs are what ecommerce companies (are supposed to) do every day Grow new buyers at a threshold CAC Drive Transaction Velocity & Basket size Continuously optimize Operating costs Improve Margins
  • 3. Ask the commonsensical questions in the light of your Business objectives and then go figure WHO is the User ? WHAT has he/she done in the past ? WHERE is he/she coming from ? WHAT is he/she wanting to do now ? WHAT IS THE BUSINESS NEED YOU ARE SOLVING FOR ?
  • 4. What are you looking for in the Data ? Traffic Source Keyword / Campaign CPC First time or Repeat visit Profile Demographics Social Graph Cohort Click stream / On-site Search keywords Category affinity Merch CTR DM Open rate / CTR Time of Day, Day of week etc Time on Site Transaction Category of First / Last activity Category affinity Recency Frequency ASP Cart usage / abandonment Payment method Coupon Usage CS Contacts Refund / Return / CoD Reject Chargeback History etc
  • 5. Thanks for your time & enjoy the workshop about.me/muralikrishnan
  • 6. A bit about me Engineer & IIM-Cal ‘97 Consumer Internet professional - 13 years across ISP, Portal & eCommerce 8 years with eBay : Product management, Category management, Marketing etc 2011-13 : Country Manager - India Currently on an Entrepreneurial adventure, seeking to build a product business in the shopping or wellness space #ecommerce #product #strategy #consumerinternet #mobile #startup #operations #analytics #leadership #scaling #retail http://linkedin.com/in/muralikrishnan