4. surjendu reviews42 nasscom

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4. surjendu reviews42 nasscom

  1. 1. BIG DATA APPLICATION IN E-COMMERCE SPACE
  2. 2. WHY IS DATA IMPORTANT? Because…. Unless you are Steve Jobs nothing is anecdotal
  3. 3.  Commerce WE:  Help enablers Users find a Wide Variety of Products at Best Prices  Product Discovery platform
  4. 4. DO WE NEED BIG DATA?  Yes, much more than an ecommerce platform!!  Yes, because…. PURCHASE DECISIONS happen here !!!
  5. 5. STAT ISTICS 1.5 Million SKU’s and growing  We crawl - 1 Million + URLs every day  ... Translates to  1 Million + Price Points  1 Million + Product Titles  1 Million + Stock Availability Info …and TONS of additional product related information
  6. 6. HOW DO WE USE DATA? EXTERNAL DATA  Crawled Data Points  Product Description Search Machine Learning + Statistics = Models Spec Structuring INTERNAL DATA  Click Logs  Navigation Data  Browse Patterns Recommendation
  7. 7. THE USUAL STUFF  Personalization  Recommendation  Customer Profiling  Targeted Promotions
  8. 8. THE INTERESTING STUFF - SPEC XTN (S) R42 Spec Xtrn Engine + R42 Product Wordnet Spec Mapping Spec Fill
  9. 9. THE INTERESTING STUFF - SPEC XTN (U) R42 Spec Xtrn Engine
  10. 10. THE INTERESTING STUFF - SEARCH Search “Samsung GT-I9500” R42 Search Engine Indexes Product Titles + Additional Info Across 1000 Websites “Samsung Galaxy S4” Retailers always type model numbers Using all these data we refine our “Search Scores” by using (WIP)  Recency  Availability - Exp Decay  Price Fluctuation / Trend  ML Approaches
  11. 11. Thank You The power of big data is way bigger if you know how to monetize it again and again !!!

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