Enterprise)
Ge#ng&your&first&20&enterprise&
customers&

Abhijit)Bose)
CEO)&)Co3Founder,)Ezetap)
How)we)work)with)enterprises)
Ezetap turns any mobile device into an intelligent pointof-sale that can accept credit or de...
Tried)and)tested)formula)…)
•  Use your network and persistence to start deals at
the top and meet the decision makers
•  ...
The)forgoCen)segment)
Enterprises sales are tougher and can swallow your
time & focus but …

•  Validation by trusted bran...
Case)study:))think)global)from)day)1)

Equity&Bank&in&Kenya&–&wanted&MPOS&
to&compete&with&mPesa,&but&why&us?!

Ajay&Banga...
!!
!

Thank)you)

Abhijit)Bose)
abhijit@ezetap.com)
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Enterprise - Abhijit Bose

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Enterprise - Abhijit Bose

  1. 1. Enterprise) Ge#ng&your&first&20&enterprise& customers& Abhijit)Bose) CEO)&)Co3Founder,)Ezetap)
  2. 2. How)we)work)with)enterprises) Ezetap turns any mobile device into an intelligent pointof-sale that can accept credit or debit cards We interact with two types of enterprises: banks as a distribution channel and merchants who use the service in the field.
  3. 3. Tried)and)tested)formula)…) •  Use your network and persistence to start deals at the top and meet the decision makers •  References and customer success via measurable ROI are the only things that matter. Align the organization, processes, metrics, and bonuses •  Create a global, replicable model •  Make sure your value proposition is durable, easy to differentiate and demonstrate •  Experiment quickly to explore & validate pricing, market segment, GTM, product viability •  Sell&before&you&build&
  4. 4. The)forgoCen)segment) Enterprises sales are tougher and can swallow your time & focus but … •  Validation by trusted brands accelerates consumers trust •  Pressure tests your value proposition & business model •  Industry solutions based on charter customers can accelerate initial growth and can transfer to other countries •  Gives you leverage with even the largest sales partners
  5. 5. Case)study:))think)global)from)day)1) Equity&Bank&in&Kenya&–&wanted&MPOS& to&compete&with&mPesa,&but&why&us?! Ajay&Banga,&Mastercard&President&&& CEO,&Dr.&James&Mwangi,&Group&CEO,& Equity&Bank&at&the&Ezetap&Launch! Configured&Cashless&distribuPon&soluPon&for& largest&FMCG&company&with&SAP&integraPon! Expanding&to&10+& countries&this&year!
  6. 6. !! ! Thank)you) Abhijit)Bose) abhijit@ezetap.com)

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