ESPN Radio Media Kit
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ESPN Radio Media Kit






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ESPN Radio Media Kit Presentation Transcript

  • 1. •ESPN Radio • World Wide Leader in Sports•Allentown- • SimulcastBethlehem Two Signals • ESPN 1320 AM • WTKZ-AM, Allentown, PA • ESPN 1230 AM • WEEX-AM, Easton, PA
  • 2. ESPN 1230/1320: The Iron Pigs’ NEW Flagship Station• ESPN 1230/1320 is THE Source for All Iron Pigs Coverage • Featuring live Play-by-Play Coverage of All Iron Pigs preseason, regular season and postseason games! PLUS, extensive pre-game and post-game coverage!• Reach the Local Lehigh Valley audience with the Iron Pigs • Over 670,000 Total Attendance in 2010! • The Iron Pigs are in the top 6 Minor League Baseball Franchises! • The International League is growing! • Single-season attendance record with over 7 million fans for the first time in the league’s 125-year history!
  • 3. Quality Audience• Prime Demos • Education • 65.4% Age 25-54 • 63.4% Have Some • 83.5% Male College, A Degree or More• Homeowners • Employed • 92.8% Own Home • 82.8% Are Employed• High Household • 50% White Collar Income • 32.3% Blue Collar • 20% $75k-$100k • Marital Status • 22.7% $100k or more • 64% Married Source: Arbitron RETAIL DIRECT • 19% Single OCT-NOV10/APR-JUN11Adults 18+ Station WEEX
  • 4. ESPN 1230 and 1320 Two Dial Positions = Greater Reach• ESPN Radio Lehigh Valley is •ESPN blows away the competition the first choice for local sports with 4,900 More Listeners than enthusiasts! the next sports station! Source: Fall 2011 Arbitron TapScan Allentown-Bethlehem TSA; M-Su 6a-12m; P 25-54
  • 5. Strong With MenDEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+CUME 1,900 2,100 6,400 4,900 2,100 Source: Fall 2011 ARBITRON Allentown-Bethlehem; TSA M-Su 6am-12p Weekly Cume Men; Multiple Age Ranges
  • 6. Reach People Who Spend $$$Have Shopped in the Past 60 Days Eat in Restaurants Utilize Professional Attend Leisure and Sporting Services Events
  • 7. Your Local Home for All Things Football!• National Football League • ESPN Lehigh Valley presents complete coverage of the NY Giants football season. • Monday Night Football, All NFL Playoff games and Super Bowl XLIII, and the Pro Bowl! • PLUS, Sunday night game and Thursday night games! • In-game sponsorship opportunities available.• Lehigh University Football • ESPN Lehigh Valley provides live commentary for Lehigh football – both home and away! • Broadcasts available on Lehigh’s web-site. • Includes pre-game show and branding opportunities at Lehigh’s Goodman Stadium.• Extended College Football Coverage • ESPN Lehigh Valley delivers coverage of select Saturday night competition. • Home of the college bowl season including the BCS Bowl Games as well as the BCS National Championship Game.
  • 8. LV Sports Radio Line-Up Tom Fallo n• Mike & Mike in the Morning (6A-10A) • Traffic & Weather every 20 minutes • The Morning Call Headline News rkus • High profile interviews Mat t Ma• ESPN’s The Herd (10A-1P) • With Colin Cowherd• ESPN’s The Scott Van Pelt Show (1P-4P)• The Happy Hour Show (4P-7P) • The Valley’s Top Rated & Longest-Running live call-in sports show! • Great guests, polarizing commentary, and intelligent insight into everything sports-related • With Tom Fallon, Matt Markus and Mike
  • 9. ESPN 1230/1320 Happy Hour live in the Lehigh Valley• The Happy Hour broadcasted live at local businesses 185 times in 2011• There were 377 ESPN related events and live broadcasts in 2011• Munch Madness, March Madness Bracket Contest, NFL Draft Contest, 411, Bridge of Death, 10k Tailgate Tour, Athlete of the Week, Local Sports Update
  • 10. Lehigh Valley’s Exclusive Home for March Madness• ESPN 1230 AM 1320 AM • Only LV Station to deliver Full Coverage of NCAA Basketball Tournament • Every minute of the madness… • Conference Championship Games • The entire NCAA tournament, from the play-in game all the way to the Final Four and Championship Game