Audience research analysis


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Audience research analysis

  1. 1. Analysis of Audience Questionnaire
  2. 2. What gender are you? Gender 9 8 7 6 5 4 Series1 3 2 1 0 Male FemaleThe first question we asked was their gender. The results showthat 8 out of the 12 people we asked were male and only 4 ofthem were female. This makes it more biased as we asked moremales than females. This varies the results of our questionnaire. Tomake them more reliable and fair we should have asked an equalnumber of males and females.
  3. 3. How often do you watch music channels? Often Not very often NeverWe asked people how often they watch music channels as is it is commonlybelieved that they are a major source for the consumption of music videos.However more recently people believe that music channels are loosing a largeaudience as many fans now get their music online because they can choose forthemselves and its not chosen for them. The results in this chart confirm thisas only 2 people out the 12 that we asked said they watched music channelsoften. The majority of the people said they never watch music videos and 4people said they didn’t watch them very often. This tells us that our targetaudience use other sources to watch music videos.
  4. 4. How do you watch music videos? 8 7 6 5 4 Series1 3 2 1 0 Ipod Website (Youtube etc) Artist Website TV OtherWe asked people how they watch music videos because we wanted to find out if thereare other sources they use watch music videos from. We gave options of:Ipod, Websites (YouTube etc), Artist’s website, TV, and Other. The results show that 7people use websites such as YouTube to watch music videos. This supports the findingswe gathered in the previous question. This isn’t surprising because most people use theinternet for most things and website such YouTube has allowed them to watch musicvideos anytime they want.
  5. 5. What genre do you listen to or watch? Pop Rock Punk Pop-punk R n B Indie Jazz Classical Electronica Metal DubstepThis chart shows that the people that took ourquestionnaire listen to a mixed range of music. It showsthat the most popular genre that the people listen to isIndie, the second most popular genre was pop punk andthe least popular is Dubstep and Classical.
  6. 6. This chart shows that most people we asked think music videos are vital to thesuccess of albums and singles, however a close number of people also said thatthey didn’t think it did as 6 people said yes and 5 people said no. Only oneperson said that they were unsure whether they are vital. This suggests thatmusic videos could help with the success of albums/singles, however they arenot vital. Do you think music videos are vital to the success of albums/singles? 6 5 4 3 Series1 2 1 0 Yes No Unsure
  7. 7. What are your thoughts on music videos that don’t relate to the lyrics? “I have no problem with them as music videos enhance the enjoyment of the song” “I prefer videos that relate to We asked people this the song because it can help “Just seems dumb to question because we wanted you understand the lyrics me” to find out a bit more about better and could show how the creator of video interpret what they liked seeing in a the lyrics.” music video. The quotes that“I think they can be effective we picked out of theand enjoyable” questionnaire show a mixed review on music videos that don’t relate to the lyrics. “I like them because they show the director’s“I think they are great and Some people suggested some imagination and theyinteresting” form of entertainment was could be interesting and needed for them to enjoy the fun to watch” music video. “Pointless” “They are the best form “If they are unrelated, they of music videos.” should be at least interesting- funny, tell a story etc.”
  8. 8. What is your favourite music video of all time? “The Killers- A “Rebecca Black- Friday” DustlandFairytale” “LMFAO- Party Rock”“Beyonce- Irreplacable” “Nirvana- Smells Like Teen Spirit” “Coldplay- Paradise” “Chris Brown ft Justin Bieber- “OllyMurs- Thinking about“Tess- Big Room” Next To You” me” “All American Rejects- Dirty“Asking Alexandria- The Final Episode” Little Secret” We asked people what their favourite music videos of all time was and above is what some of them said. We asked them this question because we wanted to look at these videos and see what makes them good and incorporate some of them same techniques into our own music video.