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Presentations from the GBG Dhaka & BD Tech Social event on September 29, 2012 in Dhaka, Bangladesh. Visit www.gbgdhaka.org and www.bdtechsocial.com for more details on the organizations and their ...

Presentations from the GBG Dhaka & BD Tech Social event on September 29, 2012 in Dhaka, Bangladesh. Visit www.gbgdhaka.org and www.bdtechsocial.com for more details on the organizations and their events.

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    Presentations from GBG Dhaka & BD Tech Social Event Presentations from GBG Dhaka & BD Tech Social Event Presentation Transcript

    • Mixer  Mone%zing  with  AdSense  Case  Study     Intro  to  BD  Tech  Social  (5  min)  (15  min)   Fayaz  Taher,  founder  of  BD  Tech  Social  &  CEO  of  Nasir  Uddin  Shamim,  Co-­‐Founder  &  CCO  of  DevsTeam   Infrablue  Technologies         Lightening  Round  Company  Overviews  Lessons  from  Google’s  Power  Search   (20  min)  Course  (15  min)   Seven  BD  companies  presenHng  TransEd  team  from  TEDxDhaka       Intro  to  BD  Ventures  (10  min)     Shawkat  Hossain,  MD  of  BD  Ventures  GBG  Community  Update  (5  min)    Nash  Islam  &  Salman  Hossain,  GBG  Managers   Q&A  on  E-­‐Commerce  in  Bangladesh     (30  min)   Moderated  by  Fayaz  Taher     “Get  to  Know  Each  Other”  Trivia  (10  min)   Everyone  parHcipates!     Pizza  &  Networking  
    • Google AdSense Best Practices NASIR UDDIN SHAMIM CO-FOUNDER OF DEVSTEAM
    • AdSense Earnings! An Overview!
    • Big is Better!Choose TheRight Ad UnitsBest performing Adsare :>336*280 LargeRectangle,>300*250 MediumRectangle and>160*600 WideSkyscraper!>Enable Text & RichMedia Ads For BetterCPC
    • Blend everything! Looking like anFormat Your Ad is a fault by default!Ad Unites>Make your AdsBackground same asyour Site’s Background!>Make Your Ads TitleColor as exactly whatyour Article Title is!>The Ads Text Color &fonts would be same asyour site’s text color &fonts!
    • Stop Feeling Shy! Put Ads AbovePositioning Is the Fold. Please!The Real Fact!>AdSense Ads workwell in the body ofContents! Not inSidebar or Header!>Large Rectangle justbelow the Title in rightor Left aligned worksthe best!>Ads just after the firstparagraph works welltoo!
    • Check How I Use Ad Units!
    • Another Site of Mine With Ads
    • Placement Targeting & AddingMake Your Little Description Is Genius!Ads Targetable>While Creating A NewAds Pallet; make thistargetable toAdvertisers.>Ads a little butenticing description foreach new pallets!
    • More Relevant Ads Means HugeImprove Ads Potentials To Get A Click & SoRelevancy! The Value!>Practice White Hat SEO& Helps Adsense Bots toDeliver Better Ads!>Use ImportantKeywords in Heading likeH1, H2 and so on!>Reasonable number ofKeywords in the body ofContent.>Publish High Qualityand Longer articles.Better Ads would beshowed up!>Follow GoogleWebmasters Guideline!
    • —  Use channels!Test Should BeContinued!>Create CustomChannels.>Re-position your AdsUnit.>Use different type ofAds Unit.>Check which colors ofAds work best to you.
    • Stuffs Must Lead You To beNever Try Banned Permanently!Those!>Never Click on yourown Ads! Google isdamn strict on thisissue.>Don’t entice others toclick on your Ads.>Don’t publish anyCopy Pasted /spinned/rehashed article on yoursite.>Don’t use copyrightedmaterials like images.
    • Thank You!GBG-DHAKA DEVSTEAM
    • What is Education?! Expose a human limited in time to the knowledge gathered by his/her culture" " Understand, then solve problems & improve the human condition" " It is a transformative experience"
    • Whats wrong with education?! 1. Schooling vs. Experience" 2. Teacher vs. Environment" 3. Information vs. Knowledge" 4. Competition vs. Collaboration" 5. Being right vs. Becoming right"
    • What we have done?! We invited people by simply telling them this… "“   True education is transformative. It helps us understand ourselves and " the world. It develops capacity, discipline and confidence. " We are in the midst of a revolution in access to free and quality education. " The next step in that revolution is to enable collaborative learning, replacing the age old competitive system that will transform everything as we know it. " Lets bring on that education revolution today! " "   ”  
    • What we have done?! We invited people by simply telling them this… "“   True education is transformative. It helps us understand ourselves and " the world. It develops capacity, discipline and confidence. " We are in the midst of a revolution in access to free and quality education. " The next step in that revolution is to enable collaborative learning, replacing the age old competitive system that will transform everything as we know it. " Lets bring on that education revolution today! " "   ”   Project 1: GOOGLE Power Search!
    • What we have done?! And we attracted a community of 100 people in less than 5 days!"“   ”  
    • Google Power Search Content!
    • Keywords Matter!
    • The Mid Class Assessment !
    • Interesting Google Stuffs!! Operator: “site:”, “filetype:”" Filter Image by Color" Removing invasive results" Conversion from searchbox" " " " " " We created out own Google cheatsheet" Google Zero to 60!!
    • The First Batch !
    • Lessons learned! Project 1: GOOGLE Power Search! 1. People are signing up, but not following-up" 2. A few are autodidacts, most are not... yet" 3. Need periodic physical meetings (collaboration)" 4. First acquire, then transfer. "
    • What were working on?!Mapping free resources online to helpClass 9th & 10th students locally  
    • A project supported by!
    • GBG  Dhaka   Community  Updates  Nash  Islam  &  Salman  Hossain  GBG  Dhaka  Managers  
    • Coming  up  for  GBG  Dhaka  •  Event  on  Nov.  3  featuring  a  speaker  from   Google  •  Internship  program  •  NewsleNer    
    • Intro  to  BD  Tech  Social   By    Fayaz  taher     Founder  BD  Tech  
    • •  Technology  Community  for  startups,   companies,  entrepreneurs  to  promote   Bangladesh  Tech  •  Network,  share  ideas,  help      •  PlaSorm  for  dialogue  on  innovaTon,   entrepreneurship  and  internaTonal   networking  
    • •  LighTng  round  PresentaTon/Pitch   –  Help  develop  pitch  skills   –  We  have  an  feedback  form  for  your  presentaTon  from   Judges  which  we  will  compile  and  send  to  you   –  Take  this  as  an  opportunity  to  impress  /  find  future   partners,  investors,  you  never  know  who  is  in  the   audience?    •  Q&A  Session  on  E-­‐Commerce  •  We  are  looking  for  Volunteers  to  join  our  team!  
    • Lightening  Round:  BD  Company  Overviews  
    • Lightening  Round:   Maya  Ivy  H.  Russell,  Founder  
    • Helping Women Make Informed Choices Ivy H. Russell, Founder Maya.com.bd ivy@maya.com.bd
    • Being a Women in Bangladesh is Not Easy Maya’s Mission: 1. Information 2. Community
    • Reach Women Through Online & Offline Channels Website & Social Content: - 1,000,000 words of world class health info (in English) - 100 health articles in Bangla - 80 unique articles in English Mobile and Bangla written by Maya Team and Community Adoption: -50,000 Site Visitors Offline Media -1,000,000 Page Views -2,000 Registered Users -3,000 Facebook Fans Events & Outreach
    • About to Launch: Maya Apa Ki Bole Q&A forum for women to ask pertinent questions directly to medical and legal experts & the Maya user community - Full Launch Mid October - English & Bangla - Accessible from Desktop, Mobile (App + SMS)
    • Lightening  Round:   bGlobal  Interac%ve  Samuel  Bretzfield,  CEO  
    • Introducing  bGlobal  Sept  29th  2012        
    • Introduction§  bGlobal was established to provide “leading edge” outsourcing solutions to high tech, online media, creative and design agencies in the fields of Internet technology, software programming, electronic arts production and Business Process Outsourcing§  bGlobal takes an active role in the creation, architecture, program management, and implementation of eCommerce, SaaS driven platforms, social media driven online properties, mobile application programming, and back office processes§  bGlobal’s interactive group offers outsourced: §  Advanced Programming and Customized Software Development §  Mobile Application Development §  Online Marketing Services and Social Media Strategies §  Branding Services and Creative Design §  Interactive Strategic Consulting41
    • Clients42
    • Services at a glance§  Back Office Application Production and Programming§  Interactive Web Application Development§  Mobile Application Development§  User Interface Design and User Experience Creation§  Database and System Architecture Creation§  Content Management System Integration§  e-Commerce Integration§  Search Engine Optimization§  Facebook and Social Networking Applications§  Interactive Business Consulting§  Site maintenance and Support43
    • Contact§  bGlobal USA (Los Angeles - Corporate HQ ) 
 §  bGlobal MENA (Bahrain) 
 5405 Wilshire Blvd
 Flat 73, Building 8, Road 1901 
 Suite # 247
 Block 319 Exhibition Road 
 Los Angeles, CA 90036 
 Manama, Bahrain " Phone Number: +1 310 594 3637 " §  bGlobal ASIA (Dhaka) 
§  bGlobal UK (London) 
 Building# 67/A, Road# 4, Block C 
 3 Campbell Court 
 Banani, Dhaka 1213 
 Glouester Road 
 Bangladesh 
 London, SW7 4PB 
 Phone Number: +88 01713 311193 " Phone Number: +44 20 3239 5501""§  Sales Team sales@bglobalsourcing.com
 !§  Account Management Team service@bglobalsourcing.com
 "§  PR/Media Inquiries corpcomm@bglobalsourcing.com"§  TWITTER: @BGLOBAL!"44
    • Lightening  Round:   Biddy  Bidz  Quazi  Shafi  Sunny  
    • THE  MODEL    *  Users  pay  for  bids,  rather  than  staTng  the  maximum  amount  they    are  willing  to  pay  for.      *  Each  bid  cost  around  $0.60.      *  Every  Bid  increases  the  Tme  1p.      *  Last  Bidder  wins  when  the  bid  Tmer  reaches  0:00:00        Each  Bid  also  increases  the  Tmer  10sec  to  20sec.    *  Winner  Pays  final  price  reached  before  Tme  finally  ends.      The  amount  is  fairly  low  since  each  bid  increases  the  Price  by  1p.  
    • WHY  BIDDYBIDZ?     Our  InnovaTons:  01:  The  Biddy  Bidder     02:The  Biddy  Meter   03:  Buy  It  Now        *Tool  that  places  bids   *AcTve  Bidders  ojen  start   *We  encourage  our  users  to  for  you  between  pre-­‐ bidding  on  a  product  with   be  acTvely  involved  in  determined  set  range.     an  passionate  intenTon  to   aucTons.       WIN.      *Users  are  able  to  set     *As  an  incenTve  we  offer  their  bids  range  and  be   *Making  them  aware  of   Buy  it  Now  opTon  where  acTvely  involved  in  the   the  number  of  bids   users  can  purchase  the  aucTons  while  they  are   available  in  their  account   product  at  MSRP  minus  the  away  from  their  systems.     was    a  challenge,  we   cost  of  bids  spend  on  the     innovated  the  biddy   aucTon.       meter.        
    • Lightening  Round:   G&R  Case  Study  Milon  Nazimudaula,  Chief  Product  Officer  
    • Driving Video Viewsfor TEDxDhakaCampaign Report: In-Banner Video AdsClient: TEDxDhakaDuration: 18 – 21 Sep 2012Muhammad NazimuddaulaChief Product OfficerGreen and Red Technologies Limitedmilon@gandr.com.bd
    • Bangladesh’s First & Only Digital Ad Network- Connecting Advertisers with an Online Audience @ Scale 3,000,000 Daily Impressions 90% Reach of Bangladeshis Online Creative Ad Network Services Social
    • How the campaign worked1. In-Banner Video ad (a first for Bangladesh) 2. Users click to watch video in the adappears on leading sites targeting overseas only unit itself! 3. Users could also click to watch the video in the TEDxDhaka YouTube page
    • The G&R campaign results in major uplift in views4 TEDxDhaka (Feb 2012) videos selected:Ejaj Ahmed, Khaled Mahmud, Iraj Islam & Ivy H. Russell BEFORE AFTER 6,881 Combined Video Views 8,546 Combined Videos Feb 26 – Sep 16, 2012 Sep 17 – Sep 21, 2012 +25% Video Views in 5 Days [ 275,000 Total Ad Impressions ]Source: YouTube, G&R Ad Network
    • Driving Video Viewsfor TEDxDhakaCampaign Report: In-Banner Video AdsClient: TEDxDhakaDuration: 18 – 21 Sep 2012Muhammad NazimuddaulaChief Product OfficerGreen and Red Technologies Limitedmilon@gandr.com.bd
    • Lightening  Round:   Zakat  Connect  Munazer  Chowdhury,  Root  Digital  
    • THE IDEA THAT CAN CHANGE THE WORLD! of savings is given to the 2.5% needy as Zakat, the inbuilt charity system of Islam Do we give a poor fisherman fish as a gift or a net to earn a livelihood?
    • PLEASE US!facebook.com/zakatconnect Munazer A. Chowdhury Founder, Zakat Connect
    • Lightening  Round:   Vi%zo  Md.  Arfaqul  Alam  
    • Company: Vitizo Corporation
    • Vitizo: Insights Facebook
    • How to connect with VitizoWebsite: www.vitizo.comFacebook: www.facebook.com/vitizoTwitter: www.twitter.com/vitizoHotline: 01730433711, 01711487617
    • Lightening  Round:   BanglaBot  Arif  Nezami  
    • #youth #tech#social
    • Media Products… #youth-emag #asian-emag #bangla-blog #fun-blog and more..
    • Other Products: #social-enterprise #e-shop (upcoming) #corporate-social-solution #corporate-software-solution
    • Arif Nezami @arifnezami www.banglabot.com contact@banglabot.com
    • Intro  to  BD  Ventures  Shawkat  Hossain,  MD  of  BD  Ventures  
    • Our  Vision………..  To energize the entrepreneurialecosystem in Bangladesh.
    • Who  We  are………….  " BD venture limited is a venture capital company, which helps entrepreneurs reach their full potential and fulfill their dreams. We provide finance to enterprises to support their growth by participating as a shareholder in the company.
    • Who We are (cont…)" Private limited company incorporated under Companies Act 1913" Paid up capital BDT 100 million" Obtained No Objection certificates from Bangladesh Bank and The SEC" Sponsor shareholders are reputed organizations like Mutual Trust Bank, National Bank, Lanka-Bangla Finance, Midas, BGIC, Green Delta Insurance, Asia Pacific General Insurance, DataEdge & IPE Capital
    • What  We  Offer………….  " We invest in the form of equity to growing businesses which empowers them to expand their operations. It is an alternative method of financing for companies that do not qualify for bank loans." We participate as a shareholder in the company and play an active role in the growth and nurturing of the company.
    • Terms  of  Financing…………   " Maximum ceiling: Tk 20 million " Minimum limit: Tk 2.5 million " Exit time: 5 years " Maximum stake in an investee company: 49% " Minimum stake in an investee company: 10%
    • Eligibility……..  " Age of business: minimum 1 year" Preferred sectors: Information Technology, Agriculture (Farms-dairy, poultry, fisheries etc), agro processing, food processing, healthcare, education, renewable energy, energy efficient technology, tourism, light engineering
    • Eligibility  (cont..)  " Firm  Size:  " bd   venture   limited   will   invest   in   small   and   medium   size   enterprises,  as  defined  by  Bangladesh  Bank.  It  has  to  be   a   private   limited   company   or   in   case   of   firm,   the   entrepreneur  will  be  ready  to  register  as  private  limited   company  as  and  when  bd  venture  makes  its  investment    
    • Mode  of  Operation……….  " bd   venture   comprises   office   staff   and   a   board   of   directors   who   are   responsible   for   overseeing   and   approving   the   applicaTon   process.   They   look   over   the   proposal,  financial  statements,  projecTons,  interview  the   owner,   visit   the   operaTons,   gather   various   other   informaTon   to   assess   if   the   business   is   worth   invesTng   in.  Ajer  that  assessment,  bd  venture  will  negoTate  with   the   project   promoter/business   owner   and   come   to   an   agreement.   The   details   of   the   memorandum   of   understanding   must   be   agreed   upon   by   both   the   parTes.   The   staff   of   bd   venture   will   regularly   monitor   the   sales,   growth  and  other  financials  to  see  how  well  the  business   is  performing.      
    • Mode  of  Operation  (cont.)  " By investing in a business, bd venture effectively becomes part owner of the business. The investee company will not have to repay the capital; rather, the venture capitalist expect to take a return on capital gains.  The investee company will have a sizeable amount of money to work with, while the venture capitalist takes an active role in managing the company to ensure its success. 
    • Exit  route……….   " Ajer  a  certain  Tme  has  passed  and  the   investment  has  been  realized,  bd  venture  will   sell  its  shares  to:  " Sponsor  (the  original  entrepreneur)    " Third  party  (Mutually  agreed  by  both  bd   venture  and  investee  company)    " Through  Ini%al  Public  Offering  (IPO)  
    • Please  Contact………..  " House  #42,  (2nd  floor)  " Road  #  12,  Block-­‐E,  Banani,  Dhaka.  " Tel:  8802-­‐9855675  " E-­‐mail:  info@bdventure.com  " Website:  www.bdventure.com  
    • E-­‐Commerce  in  Bangladesh   PotenTal,  Challenges  &  SoluTons  Panel  Discussion  featuring:  Fahim  Mashroor,  President  of  BASIS  &  CEO  of  BDJobs.com  Shameem  Ahsan,  CEO  of  Akhoni.com  Iraj  Islam,  CTO  of  Newscred  
    • E-­‐commerce  in  Asia  
    • Forrester  Progression  Model   Where  is  Bangladesh?  •  Phase  0:  Get  on  the  internet  •  Phase  1:  ConnecTng  &  Entertainment   –  Fetching  Data,  connecTng  with  people  •  Phase  2:  eBusiness  Basics     –  Internet  Banking,  Booking  Tckets,  Paying  taxes,  filing  returns  (get  users  to   start  transacTng  online)  •  Phase  3:  Comparable  Goods  Purchases   –  Buy  standard  products  available  offline  such  as  books,  laptop,  mobile  etc   (don’t  require  touch  and  feel)  •  Phase  4:  SubjecTve  Goods  Purchases   –  People  develop  trust  to  buy  online  of  products  that  they  need  to  touch   &  feel  to  make  informed  buying  decision.    
    • Look  at  India  •  India   –  $6.3  billion  (2011)   –  $4.3  Billion  (2010)   –  FoundaTon  (2012)   •  100  million  connected  to  net   •   600  million  on  mobile   –  About  14  million  Online  Customers   –  $1  billion  in  investments  in  2011   •  Snapdeal.com   •  Fashionandyou.com   •  Myntra.com   •  Flipcart.com     –  Market  Share  in  2010   •  Online  travel  80%  (rail  &  Air)   •  E-­‐retailing-­‐  6.5%   •  Financial  Services-­‐  6.31%   Source:  MSL  Group  India  
    • Infrastructure   Dev  Com.   Product/Service   Product/Service   E-­‐Portal  Supplier   Payment   Consumer   M-­‐Portal   Payment   Cash  On  Delivery   Credit/Debit  Card   Mobile  Payment   Bank  transfer   Bank     Telecom   Merchant   Processor   LogisTcs   Gov’t   Fraud   Return/Refund  Policy   Regulator   Privacy  ProtecTon   Policy   Business  ConfidenTality   Banking  laws   Laws   Security  
    • Case  1   Select  Product/   E-­‐Portal   Consumer   Service  based  on   M-­‐Portal   Content   Payment   processor   Bank   Consumer   Delivery   Payment   AuthorizaTon  Receives  Product/ ConfirmaTon  &   Complete   Service   Details  
    • Challenges  •  Payment  CollecTons   –  High  Fees,     •  Charge  backs,  Fraud  Charges    (merchant  processor  is  responsible)   •  Refund  •  LogisTcs   –  Deliver  the  exact  product  purchased  -­‐  Safe  &  Secure  to  the  right  person  within   a  reasonable  Tmeframe   –  Charges  of  couriers     –  Insurance  for  High  Value  Goods   –  Returns  •  Internet  Access  &  Reach  •  Gaps  in  Legal  &  Regulatory  framework  •  Trust  issues  &  lack  of  payment  gateway   –  Privacy  issues   –  Business  Data  security  
    • Opportuni%es  •  PopulaTon  of  young  is  high  &  gewng  online   –  Facebook  18-­‐34-­‐  2.2m+   –  Mobile  users  also  high  •  E-­‐Commerce  Sites  Coming  up   –  Many  sites  popping  up!    •  Payment  facilitators   –  Bkash,  DBBL,  Brac,  SSL  Commerce,  Easypay,     –  Consumers  have  Debit/Credit  Cards  
    • “Get  to  Know  Each  Other”   Trivia  Everyone  plays!  
    • How  to  Play  •  We’ll  share  8  interesTng  facts  on  the  projector   screen.  Each  fact  is  about  a  person  in  this  room    •  You  have  15  minutes  to  idenTfy  the  name  and  the   company  of  the  person  whom  the  fact  is  about    •  First  3  people  to  submit  a  correct  list  win!  
    • Ques%ons  1.   5.  2.     6.    3.   7.    4.   8.    
    • Thank  you  to  our  sponsors!  
    • Thank  YOU  for  a^ending  today!  
    • Pizza  %me!  (and  networking)