Your SlideShare is downloading. ×
GBG Dhaka E-Commerce Hour & Startup Weekend Mini-Bootcamp
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

GBG Dhaka E-Commerce Hour & Startup Weekend Mini-Bootcamp

2,271
views

Published on

The 5th GBG Dhaka meet-up included sessions on E-commerce in partnership with E-commerce Week run by BASIS and a mini-bootcamp in partnership with Start Up Weekend to help prepare participants for the …

The 5th GBG Dhaka meet-up included sessions on E-commerce in partnership with E-commerce Week run by BASIS and a mini-bootcamp in partnership with Start Up Weekend to help prepare participants for the upcoming competition

Published in: Technology

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,271
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
61
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GBG E-Commerce Hour & Startup Weekend Mini-Bootcamp Sunday, January 6, 2013 BASIS Auditorium Dhaka, BangladeshIn partnership with: Sponsored by:
  • 2. TODAY’S AGENDAWhat is E-Commerce Week (5 min)BASIS E-Commerce Week Organizing CommitteeHarnessing the Power of Search for Bangladesh (10 min)Kazi Monirul Kabir, Bangladesh Country Consultant, GoogleRokomari.com (10 min)Mahmudul Hasan Sohag, Chairman & CEO, Onnorokom GroupAmar Desh Amar Gram (10 min)Sadequa Rahman Shejuti, Managing Director, Amar Desh Amar GramConversions in the Digital Age (10 min)Lutfi Chowdhury, Senior Business Development Manager, G&RGBG Community Updates (15 min)Nash Islam & Salman Hossain, GBG ManagersSponsor Talk: Zakat Connect (10 min)Riyad Husain, CEO, Root Marketing Services
  • 3. TODAY’S AGENDAStartup Weekend Mini BootcampIntro to Startup Weekend (10 min)Sahbanaz Rashid Diya, Founder, 1di.orgLean Product Concepts (15 min)Syed Gousul Alam Shaon, Managing Director, GREY DhakaTeam Building & Management (15 min)Shifatur Rahman, CEO, OscomBusiness Pitch Best Practices (15 min)Saadat Qadri, Organizer, Startup Weekend Dhaka
  • 4. What is E-Commerce Week? BASIS E-Commerce Week Organizing Committee
  • 5. OBJECTIVES  •  Mass   public   awareness   and   increase   excitement  towards  e-­‐transac5on  •  Increase  merchant  involvement  •  Dialogues  and  discussion  to  address   implementa5on  challenges  of  eCommerce  
  • 6. Program  Schedule  
  • 7. Program  Schedule  
  • 8. THANK  YOU    www.basis.org.bd    svp@basis.org.bd  
  • 9. Harnessing the Power of Search for Bangladesh Kazi Monirul Kabir Bangladesh Country Consultant Google, Inc.
  • 10. Thank  you   kazi@google.com  
  • 11. Harnessing  the  power  of  search  for  Bangladesh   kazi@google.com  
  • 12. What  Is  Search?   Google’s Mission: Organize the Search: Seeking – and finding – worlds information and make it relevant and useful information. universally accessible and useful.13
  • 13. Over  1.9  Billion  people  online  today   3.6 B Searches Per Day14  
  • 14. Google  now  has  98%  search  market  share  in  Bangladesh  
  • 15. “InformaJon  is  powerful  but  its  how   we  use  it  that  defines  us”     Zack  Matere  
  • 16. Rokomari.comMahmadul Hasan Sohag Chairman & CEO Onnorokom Group
  • 17. Bangladeshi Largest Online Bookstore
  • 18. About Us—  Rokomari.com is a Bangladeshi e-commerce company.—  It went live in January 19, 2012 as an online bookstore with the objective of making books easily available to anyone all around Bangladesh and abroad.—  Rokomari.com is an e-commerce venture of Onnorokom Web Services Ltd, a sister concern of Onnorokom Group.
  • 19. Our Mission—  Our mission is to make digital Bangladesh where every people will buy anything online with rokomari.com as an easy, smarter and hassle free experience.—  We want to deliver WOW through our Service.
  • 20. Our Services—  We have introduced some path-breaking services given below. ◦  Cash on Delivery: Pay cash at the time of delivery all around Bangladesh. ◦  Order by Phone (015 1952 1971-5) ◦  Minimal shipping charge: Only 30 Taka shipping cost on any amount of purchases. ◦  Huge discount: Up to 30% off on every purchase of books ◦  Excellent customer service and Return policy
  • 21. Site Features—  User registration & manage account—  Buy Books/CD/DVDs by adding to cart—  Add books to my booklists—  Book Ratings & Reviews—  Share any books to social media—  Books/Product recommendations for users—  Search for books, authors, subjects & publishers—  Multiple payment options
  • 22. Site Features(Continued…)—  Gift Items: Place an order as a gift—  Quiz contests—  Automated catalogue management system, vendor management system, inventory management system, supply chain management system, customer care management system, web content management system, financial accounting system, and search & recommendation engines.
  • 23. Site Statistics:—  Book Titles: 100 thousands—  Book Subjects: 36—  Authors: 15 thousands—  Publishers: 1050—  Registered Customers: 25 thousands—  Site Visitors: 55 thousands—  Quantity of Books (As per sales in 2012): 40 thousands
  • 24. How to order—  Customers have options to buy online or by phone (015 1952 1971-5)—  Search for the product you are looking for by browsing subjects, authors, publishers & lists—  Add books to your cart—  Provide shipping address—  Chose a payment option (by default COD)—  Order confirmation
  • 25. Payment Methods—  Cash on Delivery(Current)—  bKash(Current)—  VISA—  Master card—  AMEX—  DBBL Nexus—  Brac Bank debit card—  Qcash—  Bank Transfer—  Paypal
  • 26. Delivery Networks—  Sundarban Courier Service Ltd.—  Continental Courier Ltd.—  Bangladesh Post Office—  Rokomari Delivery
  • 27. Rokomari.com Technology—  Programming Language: Java—  Database: MySQL—  Application Framework: Spring—  Server: Apache Tomcat—  Search: Apache Lucene
  • 28. What our customers say—  ইসরাত ফারজানা )প+, MIST ◦  আজে বই&ে পলাম ... ঘে বে বই পে অেনক ভাে লাগে :) খ2ব xcited ছলাম এটা নে ... সি দা9ন একটা উেদ;াগ ... অেনক অেনক <ভকামনা @rokomari.com—  ইমন, ঢাকা ইউিনভািস23 ◦  ঘে বে বই পা=ওয়ার আনAই অন;রকম। যিদন Dথম আপনােদর বই পলাম, মনটা আনে ভে উেঠিছল।আসে অেনকিদন আেগই এ রকম একG সেHম দরকার ছল।আপনােদর ওেয়ব সাইটGও চমৎকার। রকমািরর Dেত;ক সদেস;র Dি রইল <েভLা /কMতNতা। আপনােদর সে রইব চরকাল ...
  • 29. What our customers say(continued…)—  খািলদ হাসান ডায়ম:, ট<ি=পাড়া, ?গাপালগA ◦  আি দেশর Pয জায়গাটাে বসবাস কি , সখাে বে অনলাইন শিপং এর কথা চRাও করা যায় না,অথচ আমাে অবাক কে দে আমার অডTার নে নে rokomari.com. Uধা নে কল করলাম কাHমার কয়ােরর নWের,আRিরকতার সাে জানাে হাে বই পেয়ই তােদর টাকা পিরেশাধ করা যাে এবং আরও কছ2 টYিকটাি তথ;। ভাে লাগে এটা ভে Pয, Dয় বা Dেয়াজনীয় বইG কনে এখন আর ঢাকায় দৗড়ে হে না, ঘে বেসই পাওয়া যাে ।।—  আরশাদ মাহম+দ, জাহা=ীরনগর িবFিবদGালয় ◦  Rokomari.com এর ইউজার ই^ারেফস ডজাইন স2Aর ও ব;বহার উপেযাগী… লােগাGও বশ ভাে লেগে … এক কথায় দা9নJ বই সােচTর টYলGও অেনক পাওয়ারফYল। 
  • 30. What our customers say(continued…)—  সানজানা ইসলাম , গেবষক ও মানবািধকারকম2ী ◦  গেবষণার জন; কছ2 বই দরকার ছে । কিলেগর কাে রকমাি ডট কেমর নাম <ি  এবং ব;িতbমধমTী এমন কছ2 বই পাই, যা না পে থিসস কমিcট হে না। Thnx to Rokomari.—  সাহাদত ?হােসন , ?লখক ◦  আেমিরকায় আমাজন ডট কম দেখি , আমােদর দে এরকম সািভTস চাল2 হওয়ায় বশ ভাে লাগে । দশ এিগে  যাে । আে Pত বাংলাবাজার/ নীলেdত যে হে  অথবা বই মলার জন; অেপdা করে হে । নতYন লখকেদর জন; অেনক স2িবধা হাল। আপনােদর অেনক সাধYবাদ জানাই।
  • 31. What our customers say(continued…)—  মিথলা শারিমন, AIUB ◦  Dথম আে Pত দখলাম বদ;া বালােনর Dয় লখক পাওে কােeলে … নীলেdে গে লখেকর কাে বই খ2ঁে পলাম না… গতকাল িক মে কে রকমাি ডট কে ঢYকলাম এবং লখেকর ৫ টা অন2বাদ বই পলাম। দা9ন ব;াপারJ—  জয়নাল আেবদীন, Mবাই ◦  hাে একG লাইেiরী করার ইে বাবার ছল। আমার পছেAর কছ2 বই দে চািLলাম যাে hােমর লােকরা আধYিনক ও মননশীল হয়। আপনারা না থাকে এই বjহৎ কাজ করা সkব হে না। আপনােদর উlেরাlর সাফল; কামনা করি । 
  • 32. What our customers say(continued…)—  সাফফানা জ+বােয়র, সNনবািগচা  ◦  ফসব2ে অেনকিদন থেকই এড দখি Rokomari.com এর ... তারপরও বmাস হিLে না ... ভে ভে অডTার করলাম, ভেবি বই আসে না ... আমাে অবাক কে দে ২ দেনর মাথায় বাসায় এে বই দে গল। আমার বাসা থে নউমােকTট যে আসে Dায় ১০০ টাকা লাে ... টাকাও বঁাচে ... যানজট এিড়ে সময়ও বঁাচে ... বqুরা, সবাইে রকেমs করি সাইটG ... tদTাR জিনসJ—  মাইশা জামান ইি , বনানী, ঢাকা ◦  Pক জাি বেলিছল ২০১২ সাে পjিথবী uংস হে যাে । সই ২০১২ সােলই রিচত হে বাংলােদে ইকমােসTর ইিতহাস রকমাি ডট কেমর হাত ধে । এই স2িবধা আে আে চাল2 হওয়া উিচত ছল। ধন;বাদ Rokomari.com েক।  
  • 33. What our customers say(continued…)—  সাঈদ বারী, Qকাশক, সRচীপS   ◦  একYে  বইেমলার পে বই তমন বি হে না। রকমাি ডট কম আসার পে Dি মােসই মে হয় বইেমলা হে । 9vDায় সjজনশীল Dকাশনা শw এে দা9ন উপকMত হে আশা কি ।—  আিসফ উর রহমান, RUET, রাজশাহী  ◦  Rokomari.com থে প2রxােরর বই&ে পে গলাম... লাইে মে হয় এই Dথম কাে Dিতেযািগতায় জে কছ2 পলামJ সবাইে <ভকামনা ভিবষ;ৎ Dিতেযািগতা/ইেভ^&েলার জন;। আশা করে rokomari.com তােদর বিভy ধরেণর Dিতেযািগতামzলক কাযTbম চাল2 রাখে J রকমাি ডটকমে আবারও ধন;বাদJ  
  • 34. Our upcoming plans—  Create own delivery network—  Expand our products line to eBook, music/ movies/natok/games/software/multimedia CD/ DVDs, art/paintings, handicrafts, stationary and office supplies, mobile phones, computers and accessories, cameras, consumer electronics, travel and tours/tickets, home appliances, beauty & personal care, clothing, bags/watches/wallets, toys and baby products, gift items and directly imported goods.
  • 35. Our upcoming plans(Continued…)—  Create a marketplace where our partners can sell their own products through our site.—  Social gift apps & Smartphone apps—  International operations for NRB
  • 36. Thanks for staying with us… Onnorokom Web Services Ltd.2/2 E, Eden Complex, Arambag, Motijheel, Dhaka-1000 Email: admin@rokomari.com Phone: 01841 115 115
  • 37. Amar Desh Amar Gram Sadequa Rahman Shejuti Managing Director
  • 38. The journey behind
  • 39. YEAR 2009Implementation time: 21st October 2009.PHASE 1: Establishment and smooth operation of the Pilot e-centre atMongla. The Pilot Center : Amar Desh Amar Gram e-center Location : Mithakhali village, Mongla Upazilla, Bagerhat District.
  • 40. Our  achievements  
  • 41. Till date We have established 7 e-centers and the beneficiary: Amar  Desh  eShop  (e-­‐commerce  plaMorm)   eDesh  (country  web  portal)   Ami  Hobo  Shonirbhor  (ICT  training  for  rural   development)   5500  entrepreneurs   84000  local   834  above  students   being  trained.   has  been  enlisted   community  people   More  than  150  women   are  served  from   are  trained  from  a  center   7centers.   on  ICT  .   Among  them  mostly  are       Schools  and  colleges,  Local   underprivileged  women   government    ,  Facilitate   Farmers     local  tourism,  Freedom   Weavers   fighters  ,Empower  local   Fishermen   journalists,  Digitally   Young  entrepreneurs   archive  local  art  &  culture,   promote  local  talent  
  • 42. Our project is benefitting low income people mainly as producersand also as consumers. At this time there are 16000 customers’ ,700-800 orders per week mainly from urban areasWe are delivering 100% fresh vegetables without preservativesfrom farmers and they are the guaranteed provider as nomiddleman is involved.The unique selling proposition of our goods is that they are alwaysfresh and also come at a cheaper price than what the currentmarket offers. Each of e-centres has 1-2 persons who are in theposition of Quality Controller.
  • 43. Future Forecast
  • 44. Conversions in the Digital Age Lutfi ChowdhurySenior Business Development Manager G&R Ad Network
  • 45. Conversions in the Digital Age Conversions in the Digital Age Lutfi Chowdhury Senior Business Development Manager G&R Ad NetworkGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 lutfi@gandr.com.bd
  • 46. 3 Topics for Today1. Introduction to Conversions2. The Importance of Attribution3. Case Studies from BangladeshGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 47. The “Conversion Funnel”Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 48. The Internet Gives Marketers More AccountabilityGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 49. ”Half the money I spend on advertising is wasted; the trouble is I dont know which half.” John Wanameker, 1922Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 50. What is Your Site’s Objective?I want to get more _____________ .Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 51. Metrics align with business goals Objective KPI Sales How much revenue did I make? Leads How many leads did I generate? Did users find what they were looking Information for? How long did it take? How many pages did the users visit? Ad Revenue Did they interact with the content / ads?Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 52. Avoid the “HiPPO” Highest Paid Person’s OpinionGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 53. Measure Everything & Benchmark!1.  Internally, how are we doing against our expectations?2.  How are we doing against our competitors?Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 54. Local Case Studies 1. Sales 2. Leads 3. Information 4. Ad RevenueGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 55. G&R Ad Network Case Study Increase in Traffic +130% overall traffic to site The above includes a 50% increase in traffic from referral sites in the network Generated New Users +200% unique visitors Over 80% of site visits were New Visitors (the previous month, new visits were 50%). 95% of new visits can be attributed to G&R. Leads to Sales Reps +40% calls, at least 2 deals closedGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 Tracked using unique phone numbers
  • 56. Website Conversion Best Practices from G&R Your visitors1. Minimise Steps•  Bring users to right page•  Effective on-site search•  Make it easy to buy or inqure•  Make registration optional2. Reduce Clutter•  Make homepage useful•  Help users navigate•  Display product groups clearly3. Communicate Clearly•  Calls-to-action•  Show full product details, incl. price•  FAQs Your customersGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 57. Final Thoughts1. Use Data to Drive Decisions2. Think Attribution3. Continuous ImprovementGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 58. What is your Mobile Strategy? Mobile is already changing the gameGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 59. Conversions in the Digital Age Lutfi Chowdhury Senior Business Development Manager G&R Ad NetworkGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599 lutfi@gandr.com.bd
  • 60. GBG Community Updates Nash Islam & Salman Hossain GBG Manager
  • 61. Coming up for GBG Dhaka•  Monthly Events §  Feb 16 at the EMK Center §  Mar – GBG at SoftExpo §  Apr – University event•  More creative events – Map Up & other surprises!•  Newsletter•  More social media engagement
  • 62. Sponsor Talk:Zakat Connect Riyad Husain CEORoot Marketing Services
  • 63. Riyad HusainCEO, ROOT Marketing Servicesriyadhusain@gmail.comJanuary 06, 2012
  • 64.      How  can  we  use   E-­‐Commerce  for   Human   Development ? ?
  • 65. The inbuilt charity system of Islam of savings is given to the 2.5% needy as Zakat, the inbuilt charity system of Islam
  • 66. OUR FOCUS IS TOCREATE BUSINESSES
  • 67. Some Success Storiesin last 6 months3 Rickshaws, enabling 30%+ rise in income2 Tea Stalls, enabling 50%+ rise in incomeThrough Social Media, we raised over 3,00,000 BDTin 4 days and distributed over 1350 blanketsthis month in North Bangladesh
  • 68. FUTURE POSSIBILITIES ?How can Zakat Connectembrace E-Commerce?
  • 69. Future PotentialE-Commerce portal :It will be a shop for giving instead of buyingPaying Zakat from your mobile appPartnerships with online retailers & deal sites :1% will go towards making a tea stall for someoneOption of rounding off to the nearest 100 TakaOnline payment from abroad
  • 70. PLEASE US!facebook.com/zakatconnect Riyad Husain riyadhusain@gmail.com Do we give a poor fisherman fish as a gift or a net to earn a livelihood?
  • 71. Startup Weekend Mini Bootcamp
  • 72. StartupWeekend  Dhaka  2013  
  • 73. Intro to Startup Weekend Sahbanaz Rashid Diya Founder, 1di.org
  • 74. Lean ProductDevelopment & Design:Principle & Our Perspective Syed Gousul Alam Shaon Managing Director, GREY Dhaka
  • 75. The  core  •  Challenging  Status  quo  and  find  ur  own  way  
  • 76. Work  on  what’s  important    •  means  picking  projects  with  high  value  that   align  with  the  core  competencies  of  the   business.  In  addiJon,  it  means  establishing   clear  requirements  in  terms  of  customer   needs,  and  aligning  those  requirements  with   the  company’s  known  technologies  and   capabiliJes.   Know  what  u  r  good  at  and  customer  centrism  
  • 77. Concentrate  the  work    •  means  performing  work  in  the  shortest  Jme   possible  with  minimal  hand-­‐offs  between   individuals.  This  is  accomplished  by  matching   work  demand  with  resource  capacity,  and   minimizing  mulJtasking.      value  crea5on  and  intui5ve  HRM  
  • 78. Reuse  knowledge    •  means  to  leverage  the  company’s  exisJng   product  poraolio,  product  knowledge,  and   technical  skill  base  in  support  of  new  product   design.  It  means  using  appropriate  levels  of   experJse,  learning  as  much  as  you  can,  and   capturing  the  knowledge  you  have.  
  • 79. Benefit  of  Lean  product  design   philosophy  •  to  eliminate  waste  and  establish  flow  •  significant  improvements  in  producJvity    •  reducJons  in  product  development  cycle  Jme   can  be  achieved      resulJng  in  greater  market  share  and  improved   profitability  for  the  company  
  • 80. Be  unprepared  for  unknown  
  • 81. Team Building & Management Shifatur Rahman CEO, OSCom
  • 82. Team  Building    In  Search  of  Bob  The  Builders  of  BD;     not  Einsteins.     Shop  Easier,  Cheaper!  
  • 83. Bangladesh  PerspecJve    •  Challenges  (Lack  of  understanding  of  Start  Up)  •  What  are  the  things  I  like  to  see  in  candidates  •  InducJon  –  Tea  over  Tie  •  Trust  is  not  present  •  Lots  of  local  talent  –  just  need  to  be  appreciated.   Shop  Easier,  Cheaper!  
  • 84. Plan  of  AcJon  •  Things  that  I  look  for  in  a  potenJal  hire.    •  Why  a  PhD  is  someJmes  meaningless.    •  Installing  belief  of  “Teams  usually  become  great  teams   when  they  decide  to  do  it  for  themselves”    •  Think  like  an  entrepreneur,  not  a  Clerk!    •  The  best  performing  ones  would  go  onto  open  their  own   ventures  if  2  years  are  spent  with  OScom  –   www.onestop.com.bd     Shop  Easier,  Cheaper!  
  • 85. Self  Strategy    •  Mission  and  Vision  of  the  company  need  to  align.    •  Assign  –  Delegate  –  Execute    •  Execute  –  Execute  –  Execute  (  Add  “ConstrucJve  Feedback”   if  execuJon  is  compromised.   Shop  Easier,  Cheaper!  
  • 86. Vision    •  Remind  the  team  about  “Vision”  •  Absence  of  big  picture.  Common  trait!    •  Do  anything  to  form  the  team  within  the  first  6  months.   Shop  Easier,  Cheaper!  
  • 87. www.onestop.com.bd  Building  Your  Digital  Presence.     Shop  Easier,  Cheaper!  
  • 88. Startup WeekendPitch Best Practices Saadat Qadri Organizer, SWdhaka
  • 89. The  Pitch  •  StartupWeekend  is  for  new  ideas  •  English  or  Bangla  •  60  seconds  Jmeframe  •  No  slides  •  MUST  have  a  name  for  the  startup  •  PracJce,  pracJce,  before  Jan  10th  
  • 90. Refreshments & Networking
  • 91. THANK YOU for attending today!Please follow us on Google+ & Facebook to keep up to date on our latest activities