Practical tips to get marketing & sales on the same page

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Practical tips to get marketing & sales on the same page

  1. 1. Nasheen Liu, VP Marketing Original article published by @MarketingProfs 5 Tips for Marketing to Win Love From Sales
  2. 2. 2 Tip No. 1 Be Specific When Asking for Sales’ Input  Don’t ask open-ended questions  Focus on their priorities  Define context and seek actionable input
  3. 3. 3 Tip No. 2 Act Like an Expert in Your Own Domain  Yes-sayers don’t necessarily get respect  Do research. Be confident. Provide Insights.  Prepare business cases about “why” & “why not”
  4. 4. 4 Tip No. 3 Every E-mail to Sales Should be a Valuable One  Make subject line meaningful and intriguing  Get to the “selling points” front and center  Never forward anything without a synopsis
  5. 5. 5 Tip No. 4 Align Your Plan With the Sales Cycle  Understand nature of sales cycle  Make activity plan “top-heavy”  Plan follow-up accordingly
  6. 6. 6 Tip No. 5 Help the Ones Who Want to be Helped  Don’t try too hard to impress everyone  Work with those who are eager to receive help  Identify champions and promote their successes
  7. 7. 7 Enjoyed These Tips And Want to Know More? My original article is published on MarketingProfs: http://www.marketingprofs.com/articles/2013/11576 /five-tips-for-marketing-to-win-love-from-sales You can also find me on: www.theITmediagroup.com LinkedIn Twitter Google+
  8. 8. 8 Thank You! This presentation was brought to you by The IT Media Group

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