Transcript of "Practical tips to get marketing & sales on the same page"
Nasheen Liu, VP Marketing
Original article published by @MarketingProfs
5 Tips for Marketing to Win
Love From Sales
Tip No. 1
Be Specific When Asking for Sales’ Input
Don’t ask open-ended questions
Focus on their priorities
Define context and seek actionable input
Tip No. 2
Act Like an Expert in Your Own Domain
Yes-sayers don’t necessarily get respect
Do research. Be confident. Provide Insights.
Prepare business cases about “why” & “why not”
Tip No. 3
Every E-mail to Sales Should be a Valuable One
Make subject line meaningful and intriguing
Get to the “selling points” front and center
Never forward anything without a synopsis
Tip No. 4
Align Your Plan With the Sales Cycle
Understand nature of sales cycle
Make activity plan “top-heavy”
Plan follow-up accordingly
Tip No. 5
Help the Ones Who Want to be Helped
Don’t try too hard to impress everyone
Work with those who are eager to receive help
Identify champions and promote their successes
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