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Nasheen Liu, VP Marketing
Original article published by @MarketingProfs
5 Tips for Marketing to Win
Love From Sales
2
Tip No. 1
Be Specific When Asking for Sales’ Input
 Don’t ask open-ended questions
 Focus on their priorities
 Define...
3
Tip No. 2
Act Like an Expert in Your Own Domain
 Yes-sayers don’t necessarily get respect
 Do research. Be confident. ...
4
Tip No. 3
Every E-mail to Sales Should be a Valuable One
 Make subject line meaningful and intriguing
 Get to the “sel...
5
Tip No. 4
Align Your Plan With the Sales Cycle
 Understand nature of sales cycle
 Make activity plan “top-heavy”
 Pla...
6
Tip No. 5
Help the Ones Who Want to be Helped
 Don’t try too hard to impress everyone
 Work with those who are eager t...
7
Enjoyed These Tips And Want to Know More?
My original article is published on MarketingProfs:
http://www.marketingprofs....
8
Thank You!
This presentation was brought to you by The IT Media Group
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Practical tips to get marketing & sales on the same page

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Transcript of "Practical tips to get marketing & sales on the same page"

  1. 1. Nasheen Liu, VP Marketing Original article published by @MarketingProfs 5 Tips for Marketing to Win Love From Sales
  2. 2. 2 Tip No. 1 Be Specific When Asking for Sales’ Input  Don’t ask open-ended questions  Focus on their priorities  Define context and seek actionable input
  3. 3. 3 Tip No. 2 Act Like an Expert in Your Own Domain  Yes-sayers don’t necessarily get respect  Do research. Be confident. Provide Insights.  Prepare business cases about “why” & “why not”
  4. 4. 4 Tip No. 3 Every E-mail to Sales Should be a Valuable One  Make subject line meaningful and intriguing  Get to the “selling points” front and center  Never forward anything without a synopsis
  5. 5. 5 Tip No. 4 Align Your Plan With the Sales Cycle  Understand nature of sales cycle  Make activity plan “top-heavy”  Plan follow-up accordingly
  6. 6. 6 Tip No. 5 Help the Ones Who Want to be Helped  Don’t try too hard to impress everyone  Work with those who are eager to receive help  Identify champions and promote their successes
  7. 7. 7 Enjoyed These Tips And Want to Know More? My original article is published on MarketingProfs: http://www.marketingprofs.com/articles/2013/11576 /five-tips-for-marketing-to-win-love-from-sales You can also find me on: www.theITmediagroup.com LinkedIn Twitter Google+
  8. 8. 8 Thank You! This presentation was brought to you by The IT Media Group
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