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tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
tawkon at Carmel Ventures
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tawkon at Carmel Ventures

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tawkon presented a case study of a UX driven development process at Carmel Ventures, as part of the Embracing Mobile Platform workshop given by nascent. …

tawkon presented a case study of a UX driven development process at Carmel Ventures, as part of the Embracing Mobile Platform workshop given by nascent.

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  • 1. | Carmel Ventures 14.01.11
  • 2. About us• Management: Extensive mobile & telecom experience• operating Nov 2008• Working with a leading RF lab• Funded by Israeli, US & Canadian private investors• Patent pending technology• Participating in cellular radiation research (US)• Platforms supported: BlackBerry, Android, iPhone (soon…) | Carmel Ventures 14.01.11
  • 3. About us | Carmel Ventures 14.01.11
  • 4. tawkon is a unique approach to handling public concerns of mobile radiation | Carmel Ventures 14.01.11
  • 5. tawkon is a unique approach to handling public concerns of mobile radiation reduce exposure… without reducing usage Drive Safely Eat Wisely Talk Responsibly | Carmel Ventures 14.01.11
  • 6. How it all started…| Carmel Ventures 14.01.11
  • 7. How it all started…| Carmel Ventures 14.01.11
  • 8. Let PeopleSee Radiation 5 | Now keep talking...
  • 9. Take Action 6| Now keep talking...
  • 10. Know It Worked 7 | Now keep talking...
  • 11. Avoid Cumulative Exposure 8 | Now keep talking...
  • 12. Help Others 9 | Now keep talking...
  • 13. During a Call 10 | Now keep talking...
  • 14. Over Time 11 | Now keep talking...
  • 15. Building tawkon for iPhone (first version) | Carmel Ventures 14.01.11 15
  • 16. Building tawkon for iPhone: outline• Parallel Processes: Development vs. Design• Scope Refinement: Early Documents -> Application Map• User Flow Review• Schematic Design• Visual Design• Development Team Integration | Carmel Ventures 14.01.11 16
  • 17. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 17
  • 18. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 18
  • 19. Brand Identity • Defining the brand & product look & feel • Choosing the top messages to consider in the following processes Outcome: • Logo • Visual language • Product guidelines | Carmel Ventures 14.01.11 19
  • 20. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 20
  • 21. Scope Refinement / User Flow Research S. Jobs: “Im actually as proud of the many things we havent done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD | Carmel Ventures 14.01.11 21
  • 22. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 22
  • 23. Schematic Design | Carmel Ventures 14.01.11 23
  • 24. Schematic Design | Carmel Ventures 14.01.11 24
  • 25. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 25
  • 26. Visual Design• Choosing a visual theme• Aligning with platform & technology limitations• Define animationsOutcome: • Designed screens | Carmel Ventures 14.01.11 26
  • 27. Visual Design | Carmel Ventures 14.01.11 27
  • 28. Parallel Processes: Development vs. DesignBrand Scope User Flow Schematics Visual ProductionIdentity Refinement Review Design DesignInitial PDR / PDR / Infra / BL UI Dev. &Prototyping MRD MRD Prototype Mockups Integration Final | Carmel Ventures 14.01.11 28
  • 29. Production & Dev. Integration• Multiple iterations• Getting the production items ready-made to development needs• Performance optimizations | Carmel Ventures 14.01.11 29
  • 30. tawkon for BlackBerry| Carmel Ventures 14.01.11 30
  • 31. Building tawkon for BlackBerry: outline• Main Task: Changing interaction - from touch to keyboard• Retaining the look & feel of the brandThe Process• Minimal Schematics• Visual Design• Production • Iterative Integration | Carmel Ventures 14.01.11 31
  • 32. tawkon for Android| Carmel Ventures 14.01.11 32
  • 33. Building tawkon for BlackBerry: outline• Platform Research• Scope Refinement• Schematic Design (revisiting work from tawkon for iPhone)• Visual Design (planning for good citizen + refining designs)• Production | Carmel Ventures 14.01.11 33
  • 34. Platform Research• tawkon & nascent brainstormed possible implications of tawkon running in the background• Different behaviors interaction styles were considered• New platform, new questions: • How does the app interact with other apps? • How do notifications look? • Where are the settings ? • Widgets ? • What are the best practices? • What are the platform guidelines?Outcome: • Acquiring the toolbox in order to make design decisions | Carmel Ventures 14.01.11 34
  • 35. Schematic Design• Schematic designs were refined based on iPhone’s to accommodate background running, notifications, Android guidelines best practices• Special care was given to being ‘good citizen’ on Android, as well as using native controls UI elements where possible.Outcome:• Application full map • UI use cases map • Must have reference for developer | Carmel Ventures 14.01.11 35
  • 36. Visual Design(images of major tawkon for Android screens) | Carmel Ventures 14.01.11 36
  • 37. Production• Shortening development time• Compressing assets • Getting best performance • Minimal memory footprint • Retaining quality | Carmel Ventures 14.01.11 37
  • 38. thank you| Carmel Ventures 14.01.11 38

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