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Evernote overview   sept 2011
 

Evernote overview sept 2011

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    Evernote overview   sept 2011 Evernote overview sept 2011 Presentation Transcript

    • Evernote Overview September 2011 1.1Saturday, September 17, 2011 1
    • Mission: To Give Everyone a Better Memory Evernote is building the global platform for human memory Turning everyday devices into memory extensions We want to be the trusted, permanent and ubiquitous destination for user lifetime memories and to power all the products that connect to themSaturday, September 17, 2011 2
    • The Evernote Service Capture Everything • Store everything interesting that happens to you using your computer, phone, camera, scanner, etc. • Sync everything to the cloud and your other devices for fast, reliable access • Quickly recall any memory from any deviceSaturday, September 17, 2011 3
    • In nitely UsefulSaturday, September 17, 2011 4
    • In nitely UsefulSaturday, September 17, 2011 4
    • In nitely UsefulSaturday, September 17, 2011 4
    • Saturday, September 17, 2011 5
    • Saturday, September 17, 2011 5
    • Saturday, September 17, 2011 5
    • Saturday, September 17, 2011 5
    • New - BlackBerry PlaybookSaturday, September 17, 2011 6
    • Supported Platforms ,-./01-*20.30.4150/ 6113788999:-,-./01-:;0< 2=53*10*,-./01- !"# #$ %&"())*(+$ Evernote Currently Supports: Windows All iOS Devices BlackBerry phones& Playbook MacOS Android Phones Windows Mobile All modern browsers Android Tablets Windows Phone 7 HP WebOS Docomo i-modeSaturday, September 17, 2011 7
    • Search Technologies Unique technology recognizes printed and handwritten text in images, even in poor conditions. Geo-tagging and timestamps allow search by time or place. Full text search in notes, documents and PDFs. Visual browsing and associative memory make search very intuitive.Saturday, September 17, 2011 8
    • Search Technologies Remember Everything Unique technology recognizes printed and handwritten text in images, even in poor conditions. Geo-tagging and timestamps allow search by time or place. Full text search in notes, documents and PDFs. Visual browsing and associative memory make search very intuitive.Saturday, September 17, 2011 8
    • Ubiquitous Memory What’s Unique About Evernote? • Full, native apps on all platforms enable the best possible user experience, increase retention and dramatically lower our costs at scale. • Focus on everything in your head: not just contacts, or to-dos, or files, or pictures, or web clips or notes or audio, but everything, together and in-context. • Hybrid local/cloud architecture for convenience, performance and reliability with transparent synchronization. • Unequaled image search technology. • Simple, profitable business model.Saturday, September 17, 2011 9
    • Corporate Investors • Headquarters in Mountain View, CA • Subsidiaries in Japan and Russia • CEO – Phil Libin • 102 full-time employees • Privately-held • Business model – “freemium”Saturday, September 17, 2011 10
    • Registered User Growth !"#$%&""()*%"%+),$--$./%) #&" Over 13 million users worldwide since the #%" launch in June 2008 #$" Currently adding over ##" 40,000 new users every #!" day +" 13.6M as of Sept 10, 2011 *" )" (" " &" %" $" #" !" &, " (, " *, "#! *" &, " (, " *, "#! +" &, " (, " *, "#! !" &, " (, " "#$ *" $, "#$ +" $, "#$ !" $, " !* !* !* !+ !+ !+ #! #! #! ## ## ## * + ! ! ! # ,! ,! ,! ,! ,# ,# #, #, #, #, #, #, #, #, #, #, #, #, #, #, #, ,# ,# ,# ,# ,# ,# $,Saturday, September 17, 2011 11
    • Users by Country !"#$%&(%)(&*+(,&-./,0& • Fully localized into 14 languages, including: ;3# <=>/,# 0%# 9:# 0$%# English, Korean, Spanish, 86# (%# (%# !"# German, Russian, French, 6!# $$%# (%# Italian, Dutch, Swedish, 7!# (%# Japanese, Chinese 27# $%# (Traditional and Simplified) 56# $%# 23# 4%# • Android app localized into 17 languages *+,-./# 01%# &# ()%# • Dozen more languages in progressSaturday, September 17, 2011 12
    • Now 28 Evernote books in Japan From Mar 2010 - June 2011Saturday, September 17, 2011 13
    • «Freemium» Business Model • All of Evernote’s applications are free • Basic Evernote service is free • Use Evernote for free forever • Upgrade to premium ($5/mo) whenever you want • Provides additional features for active users • larger quota, offline notebooks, attachments of any type, search in PDFs... • Upgrade or cancel anytime without losing your notes • over 20% of active subscribers who used Evernote for 3 years are paying customersSaturday, September 17, 2011 15
    • Increasing Value Over Time 34%$+*,%"5*+4%$.*+",*"#$%&(&" The longer someone &"!!#$ &&"!!#$ uses Evernote, the &%"!!#$ more valuable it &!"!!#$ %-"!!#$ becomes for them. %,"!!#$ %+"!!#$ %*"!!#$ %)"!!#$ %("!!#$ %"!!#$ !"#$%&(&" %&"!!#$ %%"!!#$ %!"!!#$ -"!!#$ ,"!!#$ +"!!#$ *"!!#$ )"!!#$ ("!!#$ "!!#$ &"!!#$ %"!!#$ !"!!#$ %$ &$ $ ($ )$ *$ +$ ,$ -$ %!$%%$%&$%$%($%)$%*$%+$%,$%-$&!$&%$&&$&$&($&)$&*$&+$&,$&-$!$%$&$$($)$*$ )*+,-."/+0%"1*++2"34%$+*,%"Saturday, September 17, 2011 16
    • The Evernote Trunk Enabled by open API In-app showcase of integrated products, services and content Designed to bring additional functionality to Evernote users, publicity and new revenue streams to partners Works with existing app stores, marketplaces and channels evernote.com/about/trunkSaturday, September 17, 2011 17
    • Ecosystem Stats (August) • Over 5,880 developers using Evernote API • 689 are live on production server • 188 items in the Trunk. Over 80 iPhone and 50 Android apps integrating Evernote available in App Stores • Featured partners: PCs/Mobile Scanners ServicesSaturday, September 17, 2011 18
    • Featured Integration HTC Flyer Notes Application is built on top of Evernote APISaturday, September 17, 2011 19
    • ETC and Developer Competition First Evernote Trunk Conference (ETC) on August 18 Developer contest with $100,000 in prizes, $50K grand prize Nearly 1,000 developers from all over the world Six finalists selected last week, the winner will be announced at ETC Winner - TouchanoteSaturday, September 17, 2011 20
    • Evernote Peek (the 1st iPad Smart Cover app)Saturday, September 17, 2011 21
    • Skitch AcquisitionFirst Evernote acquisition announcementMade Skitch freeLaunched Skitch for AndroidSaturday, September 17, 2011 22
    • Contact Info Get Evernote for free at evernote.com Latest news at blog.evernote.com Dmitry Stavisky VP, International Operations dmitry@evernote.comSaturday, September 17, 2011 23
    • Thanks!Saturday, September 17, 2011 24