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Sharing Our Universe: Tips for Social Media Content

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This presentation presents tips and lessons learned by NASA for creating content on Twitter, Facebook, and Google+.

This presentation presents tips and lessons learned by NASA for creating content on Twitter, Facebook, and Google+.

Published in: Technology

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  • 1. National Aeronautics and Space Administration Sharing Our Universe: Tips for Social Media Content John Yembrick and Jason Townsend, Office of Communications
  • 2. National Aeronautics and Space Administration Sharing our Universe: Twitter• Try to stay at least 10-20 characters below the 140- character limit — this facilitates retweeting• Content is king: provide information, insight and clarification. But remember to be clear and catchy..• Dont procrastinate about whether to tweet. Timeliness matters.• Respond to questions, but stick to your area of expertise. People might ask you questions you cant answer; refer them to another colleague who can.• Reply and retweet — the more you engage, the more people will respect you. If you want your replies seen by all, use a dot-reply – place a period before the @account name so it looks like ‘.@accountNAME.’ Be careful to not claim a tweet as your own if youre retweeting.• Link to more in-depth content, such as a webpage, podcast, news release, etc.• Use the go.nasa.gov URL shortener to save space on your tweets and provide NASA branding. 2 http://www.nasa.gov/connect
  • 3. National Aeronautics and Space Administration Sharing our Universe: Twitter • Cover an event by "Live tweeting" -- meaning multiple, real-time tweets. It can be a powerful way to convey a sense of "being there." • Cover only one point and provide only one link per tweet. To get people to more comprehensive information, link to a page that then links to multiple pages. • Tag topics of ongoing interest using a hashtag to allow for easy searching (e.g., #MSL). Use the same hashtag on all tweets related to specific outreach campaigns. • Check your spelling. You cant correct errors. You can delete a given post, but it will still appear somewhere on the internet. • Check your links. Do they work before clicking publish? . You cant correct errors. You can delete a given post, but it will still appear somewhere on the internet. • Don’t talk like this is a one-on-one conversation. Be colloquial and use the royal ‘we,’ but never ‘I’. 3 http://www.nasa.gov/connect
  • 4. National Aeronautics and Space Administration Sharing our Universe: FB/G+• Content is king: provide information, insight and clarification• Share paragraph or longer updates that have enough information, but also have a call to action for users to get more info• Add visuals & video to posts to generate more shares• Remember that most folks won’t see the update in the context of your page, but rather in a feed of updates on their news feed or stream 4 http://www.nasa.gov/connect
  • 5. National Aeronautics and Space Administration Sharing our Universe: FB/G+ • While being timely is important, don’t post multiple things back to back on the same topic. Be strategic. Post it when the time is right and you have everything necessary to post. • Link to more in-depth content, such as a webpage, podcast, news release, etc. • Cover an event by providing a few comprehensive updates. Don’t ‘live post’ events on these platforms unless the event lends itself to that format based on your audience. This is viewed as spam and will cause followers to uncircle us. 5 http://www.nasa.gov/connect
  • 6. National Aeronautics and Space Administration Sharing our Universe: FB/G+ • Cover multiple points and provide a few links per post, if applicable. Most folks will not click on a link to find out more – provide them enough information that they have the big picture and the news nuggets. • Respond to comments if you can help someone, but avoid arguing with people trying to bait you (referred to as "trolls" on the Internet). 6 http://www.nasa.gov/connect
  • 7. Follow the social media team at @NASASocial for thelatest opportunities to connect and collaborate with NASA Your Title Here 7 http://www.nasa.gov/connect