NASA and Location Based Services Gowalla and Foursquare

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Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, …

Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.

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  • 1. National Aeronautics and Space Administration Check in to the Universe NASA, Gowalla, and Foursquare Stephanie L. Schierholz Social Media Manager, Public Affairs Specialist, Office of Communications, NASA Headquarters @NASA @NASATweetup @schierholz http://www.nasa.gov/connect Stephanie Schierholz, Office of Communications 1
  • 2. National Aeronautics and Space Administration Social Media Foundation at NASA According to the National Aeronautics and Space Act: • Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall— – (3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof http://www.nasa.gov/connect 2
  • 3. National Aeronautics and Space Administration Connect and Collaborate with NASA http://www.nasa.gov/connect 3
  • 4. National Aeronautics and Space Administration First Tweet from Space @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_127 @Astro_Jose - retired @Astro_Sandy @Astro_Tim @Astro_Nicole @StationCDRKelly @ShuttleCDRKelly @Astro_Jeff @Astro_Flow @Astro_Bones / @ZeroG_MD @Astro_Wheels @Astro_Soichi Tweeting from @Astro_Naoko @Astro_Clay space now: @Astro_Nicholas @Astro_Aggie @Astro_Cady @Astro_TJ @Astro_Satoshi @Astro_Ron @Astro_Taz @Astro_Box @AstroIronMike @Astro_Paulo 4
  • 5. National Aeronautics and Space Administration First Live Tweet from Space@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_Clay Tweeting from@Astro_Nicholas@Astro_Cady space now:@Astro_Bones / @ZeroG_MD @Astro_Aggie@Astro_TJ@Astro_Ron @Astro_Satoshi@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo 5
  • 6. National Aeronautics and Space Administration + http://www.nasa.gov/connect/gowalla.html http://www.gowalla.com/NASA 6
  • 7. National Aeronautics and Space Administration Moon Rocks http://www.nasa.gov/connect/gowalla.html http://www.gowalla.com/NASA 7
  • 8. NASA + Gowalla:National Aeronautics and Space Administration Search for the Moon Rocks http://www.nasa.gov/connect/gowalla.html http://www.gowalla.com/NASA 8
  • 9. National Aeronautics and Space Administration NASA + Gowalla Items http://www.nasa.gov/connect/gowalla.html http://www.gowalla.com/NASA 9
  • 10. National Aeronautics and Space Administration http://www.nasa.gov/connect Stephanie Schierholz, Office of Communications 10
  • 11. NASA + Gowalla:National Aeronautics and Space Administration Search for the Moon Rocks • 800 items by Oct. 15 • Gowalla never had a challenge completed by so many people so quickly • 30,000 of each item • 4,278 followers http://www.nasa.gov/connect/gowalla.html http://www.gowalla.com/NASA 11
  • 12. National Aeronautics and Space Administration Discover NASA with Foursquare http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 12
  • 13. National Aeronautics and Space Administration @Astro_Wheels: NASA Explorer http://www.nasa.gov/connect 13
  • 14. National Aeronautics and Space Administration Foursquare http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 14
  • 15. National Aeronautics and Space Administration http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 15
  • 16. National Aeronautics and Space Administration Discover NASA with Foursquare • 238 NASA Foursquare tips • More than 10,000 people have unlocked the NASA Explorer badge • 130,407 people follow http://www.foursquare.com/NASA http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 17
  • 17. National Aeronautics and Space Administration #NASATweetup + Patch http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 18
  • 18. National Aeronautics and Space Administration Lessons Learned Use the service personally first Identify the business case for your use Identify resources for growth Keep it active http://www.nasa.gov/connect 19
  • 19. National Aeronautics and Space Administration Challenges of Location-Based Service Partnerships Terms of Service (TOS) Agreements Getting the astronauts to check in Lack of Resources Keeping up with the latest updates http://www.nasa.gov/connect 20
  • 20. National Aeronautics and Space Administration “You may not have a spaceship, but your company has a fan base. They wont think of themselves as fans until theyre in a room with like-minded people. They wont think of themselves as members of a community until YOU bring them together.” - David Rosen, @davidhrosen (group VP, Makovsky + Company) 21
  • 21. http://www.nasa.gov/connectYour Title Here 22