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Google+ Hangouts Training for Digital Government University
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Google+ Hangouts Training for Digital Government University

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Learn about how NASA is using Google+ Hangouts to chat face to face with your audience while thousands more can tune into watch the conversation live on Google+ or YouTube. Using Google+ Hangouts ...

Learn about how NASA is using Google+ Hangouts to chat face to face with your audience while thousands more can tune into watch the conversation live on Google+ or YouTube. Using Google+ Hangouts helps NASA broadcast from different locations without much preparation with a lower resource burden.

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Google+ Hangouts Training for Digital Government University Google+ Hangouts Training for Digital Government University Presentation Transcript

  • Google+ Hangouts National Aeronautics and Space Administration Jason Townsend, Office of Communications
  • Benefits to Hanging Out • Allows the public access to your subject matter experts • Allows you to showcase a particular topic and expertise • Can show a human side of your government organization, thus breaking previously held ideas of your organization National Aeronautics and Space Administration http://www.nasa.gov/connect
  • Required Accounts 3 National Aeronautics and Space Administration http://www.nasa.gov/connect YouTube account and channel free of third- party content claims Google+ Page where the YouTube account is an admin user on
  • Starting Your Hangout 4 National Aeronautics and Space Administration http://www.nasa.gov/connect From your Google+ Page, click to Manage The Page Login using your credential that is the login for your YouTube Channel & an admin on your Google+ Page
  • Two Flavors of Hangouts 5 National Aeronautics and Space Administration http://www.nasa.gov/connect The ‘green’ Hangout flavor is only for up to 10 people and is not broadcast
  • Picking The Broadcast Flavor 6 National Aeronautics and Space Administration http://www.nasa.gov/connect The ‘yellow’ flavor is a Google+ Hangout On Air meant to be broadcast to the world via YouTube To access Hangouts on Air, hover your mouse over the left side fly- out menu to expose your options.
  • Open Your Room 7 National Aeronautics and Space Administration http://www.nasa.gov/connect Then click on Start a Hangout On Air Check that you are on the ‘yellow’ Google+ Hangouts On Air page
  • Let’s Hangout! 8 National Aeronautics and Space Administration Once in the Hangout room, setup and test all participants audio, video camera, and other room options. Familiarize everyone with how to mute their audio when not speaking Capture your Embed code to give to bloggers and capture your YouTube URL for your Google+ Event Page
  • The Show is About The Start 9 National Aeronautics and Space Administration When ready, click on Start broadcast to share your Hangout with all of cyber space! Remember, your broadcast ‘On Air’ portion of the Hangout will appear on both your Google+ Page and your YouTube Channel When you enter the room, you are in setup mode and are NOT broadcasting until your click on ‘Start Broadcast’ After clicking Start broadcast, there is a 10 second countdown prior to actually being LIVE on air The number of concurrent live viewers is shown next the the Embed code options
  • What’s Needed? • Staff: – One on-air moderator (we require it to be a NASA employee) – One behind-the-scenes technical producer – On-air talent (number varies based on topic) • Resources: – Backdrops & quiet locations with wired internet connections for best results – Each participant must have a webcam and microphone, plus the Google+ Hangout Plugin installed (may need admin rights on your computer) 10 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • Tips & Tricks  Internet: For the highest-quality video and clear audio, use a high-bandwidth, wired connection  Lighting: Hangouts work best in a well-lit environment. If you can’t flood the room with light, make sure you set up a light source behind the webcam facing you  Audio: For the best audio, broadcast in a quiet, controlled environment where there's nothing blocking your mic. One participant per room is best to prevent different mics from picking up the wrong person.  Location: Find a very quiet place for the Hangout – even small background noises can be distracting for other participants and viewers. 11 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • More Tips & Tricks  Background: You may look for a background with some depth and also consider a backdrop that reflects the topic you’ll be. Backgrounds that are too busy can be distracting.  Real Time: Ensure that you only have the Google+ hangout open in one screen – if for example, you have the live stream open you will create a feedback loop that will create an echo in the Hangout  Headphones: It is sometimes helpful to use headphones during the event to prevent the audio of the other speakers from creating an echo in the Hangout  Frame the Shot: Frame the camera shot so that your eyes rest at approximately the top 1/3 of the screen 12 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • Taking Questions • We’ve found that it’s best to take questions from Twitter using a common event hashtag; and to post an update to Facebook to allow comments soliciting questions. Additionally, we create an event page (explained later) that can be your Google+ location to accept questions. • An off-screen producer will filter through the questions in real-time and feed the best questions to an on screen moderator to ask the talent 13 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • How to Hang(out) • Moderator opening: Introduce yourself, the event, and then the participants:  Start with the our participants  Then introduce any potential external participants (e.g. schools, reporters, partners, etc.) • Opening remarks: “To start us off on a little bit about this topic, let’s go to John Doe” • Questions: Moderator begins asking questions to the participants:  Take questions from people on the Hangout  Take questions from prerecorded YouTube questions that are queued to be played  Take questions from social media in advance and real-time • Select a hashtag (such as #askNASA, #askAstro, #askJWST, etc.). • Search the hashtag on Google+ and Twitter. • Also, if you have a Facebook account, you can open up a thread for questions. • Closing Remarks: Take closing remarks from participants (optional). • Moderator closing: Moderator closes the event and provides a (government) website URL on the subject matter. 14 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • Production Magic  An off-screen producer can use the Camerman app to select which camera is shown in large on the Hangout (including selecting each participant as they are introduced)  Prepare graphics to be shared using Screenshare features  Queue up YouTube videos to play when needed via screensharing  Feed in an external camera and/or microphone by connecting it to your computer and selecting it in the Gear menu within the Hangout window 15 National Aeronautics and Space Administration http://www.nasa.gov/connect
  • Two Weeks Out 16 National Aeronautics and Space Administration http://www.nasa.gov/connect  Secure your talent  Send your talent a welcome email with information about the Hangout event  Double-check that timing doesn’t compete with other agency social media events & de-conflict the event if needed  Notify your Social Media Team so your event can be added to the agency social media calendar & promoted on the agency’s Flagship accounts  Draft an event one-pager to circulate with date, time, talent, moderator, p roducer, Google+ page, YouTube channel, topic, and description
  • One Week Out 17 National Aeronautics and Space Administration http://www.nasa.gov/connect  Create a Google+ Event Page  Determine if call outs to traditional media or online bloggers is warranted  Promote the Hangout on your social media (don’t forget Twitter, Facebook, Y ouTube and others)
  • Google+ Event Pages 18 National Aeronautics and Space Administration http://www.nasa.gov/connect Select the Events button in the left column from your Google+ Page Then select Create Event in the upper right corner
  • Creating Your Event 19 National Aeronautics and Space Administration http://www.nasa.gov/connect 1. Event Title: Name your event 2. Event Options: Open this dropdown and select “Advanced Options” – see next slide for more 3. Time: Set the starting date and time and ending time if you choose. 4. Location: State “Google+ Hangout” 5. Description: Paste your description from your one-pager in here. 6. Guests: Invite individuals or entire circles. 7. Theme: Don’t forget to upload a topical image for the header
  • Setting Event Options 20 National Aeronautics and Space Administration http://www.nasa.gov/connect Under the Event Options menu, uncheck “Guests can add photos” unless you really want spammy pics that you need to police Then, select Advanced to bring up more options  Select Make this an event on air  Select Show additional fields Don’t check Google+ Hangout since that will allow general public users to enter your event on camera.
  • Using Additional Fields 21 National Aeronautics and Space Administration http://www.nasa.gov/connect For a website URL, put in a .gov URL for more information about the topic For YouTube URL, edit your event after you start your Hangout and paste in your URL from the Embed options in your Hangout. (This can also be used ahead of time to have a promo video in place on your event page.)
  • Day Of 22 National Aeronautics and Space Administration http://www.nasa.gov/connect  Scan for questions on your event hashtag and send to on-camera moderator to ask talent  Promote the Hangout on your social media (don’t forget Twitter, Facebook, YouTube and others)  Add the YouTube URL from the embed menu to your event page  Be sure to send a direct link for your Hangout room to your talent and do NOT distribute it widely, lest you get uninvited guests on camera
  • Let’s Hang(out)! National Aeronautics and Space Administration John Yembrick and Jason Townsend, Office of Communications
  • Your Title Here 24 Follow the social media team at @NASASocial for the latest opportunities to connect and collaborate with NASA