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KIPS- Intro Presentation
 

KIPS- Intro Presentation

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Highlighting product and Market potential

Highlighting product and Market potential

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  • We constructed perceptual maps using the top 6 needs. There is a significant difference in Ease of Access vs Display Visibility, where the KIPS are really superior.

KIPS- Intro Presentation KIPS- Intro Presentation Presentation Transcript

  • Jonathan Behrendt Maxfield Lund Jorge Hurtado Nasser Zrien Alex Wright Group 11
  • Core Benefit Proposition
    • Provide easy visibility and access of watch while keeping hands warm, allowing the runner to stay internally focused by reducing external annoyances.
  • Market
    • Target: Cross Country, Track, Competitive Runners, Avid Runners (personal fitness)
    • Competition: regular watch + glove combination.
  • Phase I - Prototypes
  • Needs uncovered in Phase I
    • Overheating of Hands
    • Comfort
    • Snug/Secure Fit
    • Watch Visibility (unmet)
    • Watch Access (unmet)
  • Iterations for Phase II
    • Elastic hand band for use without glove
    • Large Velcro surface on back of glove
    • Polyester material for moisture control
    • A thin watch face with large numbers
  • Phase II Prototype
  • Are we better?
  • Perceptions
  • Selling the KIPS
    • Price average: $43.60
    • Retail price: $39.99
    • Playmakers, Dick’s Sporting Goods, etc.
    • Cost & Margin:
      • Estimated cost: $20
      • Margin: $19.99 (50%)
  • Thank you!