Harnessing the power of social media for women's rights


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This presentation was delivered at the 2nd CEO Forum held on the 17th & 18th of October 2011. The CEO Forum was organised by the African Women's Development Fund (AWDF)

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Harnessing the power of social media for women's rights

  1. 1. Harnessing the Power of Social Media for Women’s Rights<br />Nana Darkoa Sekyiamah<br />Communications Officer, AWDF<br />
  2. 2. Social Media 102<br /> This presentation will:<br /> Highlight key opportunities that social media presents for women’s rights organisations<br />Make recommendations on how to effectively utilise social media for women’s rights<br />List good practice for using social media<br />
  3. 3. The Social Media World<br />
  4. 4. Money making potential?<br />
  5. 5. Comic Relief’s “Twitrelief”<br />
  6. 6. Twitrelief<br />For RND 2011, Comic Relief decided to try raising money from twitter…<br />They succeeded in raising:<br /> £286,074.23<br />
  7. 7. So what does it take…<br />… to raise money online through social media…<br />
  8. 8. A lot of ‘offline’ work<br />With the Comic Relief case study for e.g, the help of Emma Freud (a trustee) and Emma Kennedy (a celebrity) was indispensable<br />Other key resources included dedicated staff time, collaboration with EBay and celebrity support<br />
  9. 9. Twitrelief<br />@twitrelief was however the main promotional tool used to publicise this fundraiser<br />Comic Relief auctioned off a RT, mention and a follow<br />
  10. 10. Communication opportunities?<br />
  11. 11. AWDF’s mentions…<br />
  12. 12. Social media in 2011<br />
  13. 13. Prof Steven Van Belleghem…<br />More than 1 billion people use Facebook<br />Average Facebook session lasts 37 minutes<br />Average Twitter session lasts 23 minutes<br />50% of social network users are connected to a brand<br />Women typically outnumber men on social networks<br />
  14. 14. Harnessing social media<br />Decide which social media tools you are going to use<br />Dedicate resources to social media – human & time are main costs<br />Issue guidelines on social media for staff<br />Remember media is ‘social’ and not ‘corporate’<br />
  15. 15. Your website goes social<br />
  16. 16. Your newsletter goes social<br />
  17. 17. Social shares via newsletter<br />
  18. 18. Social Media Analysis<br />
  19. 19. Good practice/Tips<br />Use 3rd party applications e.g. Hoot Suite, Tweetdeck and Uber Social<br />Cross link<br />Incorporate pictures with Facebook updates<br />Respond to comments, mentions and DMs<br />Maintain good grammar<br />Only RT links you have read/agree with<br />
  20. 20. Good practice/tips<br />Update social media regularly<br />Post relevant, useful or interesting content<br />Remember ‘social media’ is a two-way or multi-way conversation flow<br />Do not demand that others ‘follow back’<br />
  21. 21. CCCD and Social Media<br />
  22. 22. Monitoring Social Media<br />What kind of content should women’s rights organisations have on their social media?<br />What kind of comment should women’s rights organisations not have?<br />Who is following you on twitter?<br />Who are you retweeting?<br />What are your privacy settings? <br />
  23. 23. See you in the social space<br />‘Like’ www.facebook.com/africanwomensdevelopmentfund<br />Follow @awdf01<br />Subscribe to ‘TheAWDF’ on You Tube<br />View our photos at http://www.flickr.com/photos/awdf<br />
  24. 24. Any Questions?<br />