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1. ePaper | What is New
Tomas Zilvar
Prague, 10. November 2009

2. Future is now
The «Newspaper» in Minority Report is soon possible
There is video (and update)
 Yes: It works
 But it is still slow (12, not 24 frames)
 It will get better
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3. Microsoft future vision…
 http://www.youtube.com/watch?v=g9JBSEBu2q8
 http://www.youtube.com/watch?v=KIqQHw8VEpw&feature=PlayList&p=657197249C25EF4F&index=11
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4. A simple equitation as a start
Comparing the evolution of the iPod and the evolution of the ePaper­readers
:
iPod 2001 and 2008
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5. A simple equitation as a start
Comparing the evolution of the iPod and the evolution of the ePaper­readers
eReading­Device 2008 and ?
:x
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6. E ink – what is it
85% of the people say that they prefer to read on eink rather than on normal
display
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7. A simple equitation as a start
Comparing the evolution of the iPod and the evolution of the ePaper­readers
iPod 2001 and 2008 eReading­Device 2008 and ?
: = : x
The first iPod had a capacity If you like to buy a eReader
of 5GB, costed a fortune today, you have to pay more
and was heavy like a brick. than $ 300. It is bulky, slow
concerning software, not
Nowadays you get an iPod very «open­minded» and in
light as a lighter with 16GB terms of communication
for $ 199. deaf and dumb.
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8. Huge success of the Amazon Kindle
New York Times says: «More than 1 200 000 in first 2 years» (only in US)
There is a device There is a concept
 eInk­display  Built­in communication (GSM)
 Focused on books  Target: Mobile heavy readers
 Crappy user­interface  Newspapers on board
There is a store
 Amazon­owned Kindle Store
 Harsh Digital­Rights­Managment (DRM)
 User gets only one bill
There is a market There is a success
 1200 000 devices in first 2 years  Built­in communication (GSM)
 More than the first iPod in its first year  Target: Mobile heavy readers
 Amazon Kindle 2 rumored before X­mas  Newspapers on board
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9. How is the most developed market doing so far?
In 2006 – Sony and iRex launched first eBooks.
In 2007 – Amazon came with “iTunes kind” solution called Kindle.
All 3 technologies use the same producer of e­ink. It is now belived that more
than 1 500 000 devices were sold in last 2 years. This leaded in to major increase
in sales of ebooks. More eReaders are within people, more digital sales of
ebooks and enewspapers….
www.idpf.org
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10. Who is who in eReading?
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11. Who is who in eReading?
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12. Formats?
 XML/html
 .prc .mobi
 ePub
 Kindle AZW
 Pdf
 Jpg
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13. DRM or no DRM? That is the question?
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14. End devices technology | on the Czech market
Jinke / Bookeen
Chinas producer
Many names like Bookeen…
Sold in CZ
Simple and cheap
Reading is good
250 USD
iiREX
best technology
These people ivented in
Philips eink technology.
Linux, wifi, computer like
You can write on
Expensive
800 euro
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15. End devices technology | on the Czech market
Sony
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16. End devices technology | US
Amazon Kindle DX | Kindle 2 International| Barnes & Noble Nook
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17. End devices technology | colour 2010
Microsoft | Asus | Apple
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18. End devices technology | coming in 2010
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19. We have a proof of concept | The «Esquire» merges Print and eInk
There is a compromise
 Flashy idea
 A lot of attention
 First ever eInk­Advertisment
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20. We have a lot of prototypes
Plastic Logic | FirstPaper | Samsung | Polymervision | iRex
There is a future
 From marvellous to fancy ideas
 Lighter
 Flexible or even rollable
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21. We have color soon
But: You will miss the brilliance
There is color
 Yes: It is actually in color
 Technical limitation
 No: It will not go better
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22. eReading without eInk | The iPhone case
It is not (only) about the iPhone, it is about the data­flatrates
Reading will change quickly Mobile Internet is a commodity
 20 milion  Cheap data­flatrates
 Android and Windows mobile apps  The internet on­the­go
 Colours, sounds and flashes  Wireless distribution of our content
 Text to speech functonality
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23. Stanza Reader – This is just a beginning
FREE FREE FREE!!!
Makes a book of your phone
Stanza is leading with more than 500 000
downloads
Kindle has one
Microsoft eReader is on
Gutenberg is working on one
Android
And it is free for rising community of
the owners of the new smartphones
iApps for newspapers Text
Reading in public Colour
transport
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24. Concepts without eInk | eReading on decent screens
The future will bring bigger and lighter screens that customers have with them
Netbooks could be the next thing
 It is only a mockup
 But the future could look like that
 Preapre for eReading
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25. Projekt Gutenberg starts Kindle for Eastern Europe
It is: app for digital distribution, it has payment system, it has eReaders distribution, it has public
domain, students and user generated content, it has promotion and support from one of biggest media
house in CEE. It has 3 years history of experiences. It has support from major book publishers in the
Czech rep.
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26. Czech Publishers – Next steps
 Some of them are ready but mostly they must start
 Nearly all of them support the process
 It is process which will take years
 New markets
 They must redefine their biz model
 Copyrights issues – from provision model with deposit in to 100% share model with no deposit
 eBooks are not pdfs!!! This will cost money
 It is also an issue of EU nad MK funding
 Long tail theory proofs it is worth of some investment
 Every publisher must establish the digital distribution department
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27. Questions
 ?
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