What kind of media insituition might distribute my music magazine and why?
Bauer Media is the largest privately The institution I may owned publishing group offering over distribute my music magazine 300 magazines in 15 different to is Bauer Media countries as well as online and TV and Radio Stations. Bauer Media is mainly based in the UK. Bauer works on the principles of “Our strategy is to connect audiences with excellent This is because; firstly they are a well content through our broad multi- established institution which means touch point brand platforms, that they are extremely reliable and wherever and whenever and however trustworthy. Secondly I feel that as they want.” (Quoted from the Bauer they are globally recognised they can The institution I market my magazine in a number of might distribute my different countries therefore targets a Music Magazine too mainstream audience as opposed to distributing in the UK only which limits distribution. Thirdly as Bauer Media do not or have not yet distributed a R&B music magazine I think that them investing in my magazine will helpKey Points about my magazine. them to become even more known. It could be a huge opportunity for them • Target audience 14-24 as globally the population is quite young and the majority of youngsters • Target audience: male do listen to R&B music. Bauer Media and female. also have years of experience • R&B Genre therefore they know what exactly sells and what doesn’t.