1. Value Creation is a Good Idea!
I had a great conversation with two leaders in the Customer Value field, Ray Kordupleski, the
father of Customer Value Management, and a professor at the University of Montana; and with
Bob Thompson, President of CustomerThink.
Bob stated that many aspects of Value Creation are being taught in business schools. Topics
like innovation and differentiation are examples. But no single B School teaches Value Creation
as a discipline. Value Creation will bring together a whole new thinking and make MBA’s escape
from being just good managers, good administrators and efficiency experts. This is why
companies land up with few Value Creators.
Ray told me that business leaders want to win, they want to be the best (generally in creating
shareholder wealth). To do this they have to attract and retain the best employees, customers,
partners, suppliers, and be seen the best with government and society. How do they do this?
They have to create value across the organisation and for the customers and for society. They
have to do this holistically and as a discipline. Then alone, they will be the best in creating
shareholder wealth. To be effective, business leaders must understand competition and the
value they create, and be better than them.
Ray went on to say that business leaders need to lose sleep over customers as much as they
do over profits. And if they do this, they will wake up to Creating Value as a mantra.
Moshe Davidow of Service2Profit and the Academic College of Tel Aviv Yaffo of Israel and
Colin Shaw of Beyond Philosophy felt we need a Value Creation seminar with the world’s best
exponents in the field. What do you think?
Gautam Mahajan is a thought leader in Creating Value and can be reached at
Call at (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
Customer Value foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers, employee
and for each person working with the companies.
Total Customer Value Management (TCVM) transform the entire company to focus on Creating Value for the customer by aligning
each person's role in Creating Customer Value and getting shareholder wealth and Value.
Value Creation By Customer Value Foundation