Before you can clearly describe your brand you need to look at the bigger picture: your purpose and vision, Purpose is internal, the role you might play in making a difference in this world. Your vision is external, its what you want to achieve or create through your role
the way you physically and verbally communicate really does matter; people will make instant decisions about you that can be very hard to change, so make sure the right perception is created at the outset and that you are in control of that perception.
BUILD THE POWER OF YOUR PERSONAL BRAND Brand U “… all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters
Historically, more than 60 percent of students return home after graduation without a job each year, and that number undoubtedly will be greater this year. The job search usually takes about six months, but 2009 graduates should budget even more time.
The Current Situation Christine Bolzan, Hamilton-Wenham Chronicle , Jan 14, 2009 Solution? - Personal Branding
Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $ 6 Why ? PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $ 60 (no problem)
Take a human being and break him or her down to the smallest components – atoms . Take that stuff to the commodity market and try sell it – you might get $2 US. Why ? INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80,000,000
"If you are going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most importantly, that you can shamelessly take credit for." - Tom Peters
Your Personal BRAND ? What can you do to build YOUR BRAND ?
You are the storyteller of your own life, and you can create your own legend or not. Isabel Allende
You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this … start today . Tom Peters Business writer, motivational speaker
All the Success ! Presented by: Rahila Narejo Also on Linkedin