Migrating to E-Learning

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A Guide to Your First e-Learning Project from Dave Goodman, CEO of SoftAssist

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Migrating to E-Learning

  1. 1. MIGRATION Guide to Your First e-Learning Project Dave Goodman SoftAssist, Inc.
  2. 2. <ul><li>SoftAssist, Inc., 1994 </li></ul><ul><li>Philadelphia office </li></ul><ul><li>Stellar Client Base </li></ul><ul><li>13 National Juried Awards </li></ul>
  3. 3. The next slide addresses some common rationale for investing in eLearning. The Level 1 rational is built upon reducing travel costs, doing low budget training, doing things “quick and cheap”. (low ROI) The upper levels (3 – 5) have their foundations on leverage, increased revenues, improved client satisfaction, etc. (high ROI) Before you migrate a course, find out the investment rationale.
  4. 5. Remember – use Blended Learning during Curriculum Development. Pre and post learning elements must be part of your design. ASTD, 2005 study
  5. 6. What goes into pricing an eLearning course? <ul><li>Length of Learning Time </li></ul><ul><li>Volume of Courses </li></ul><ul><li>Readiness of Content </li></ul><ul><li>Instructional Design </li></ul><ul><li>Availability of SMEs and Reviewers </li></ul><ul><li>Amount and Level of Revisions </li></ul><ul><li>Schedule </li></ul><ul><li>Use of Media </li></ul><ul><li>Complexity of Content </li></ul><ul><li>Complexity of Course </li></ul>
  6. 7. Requirements Analysis Initial Design Prototype Development Review & Edits Development Test Group Review & Edits Approval Quality Control is conducted throughout the project 35% 50% 15% Project Process
  7. 8. <ul><li>Types and Levels of eLearning </li></ul><ul><ul><li>Powerpoint Conversion </li></ul></ul><ul><ul><li>Template </li></ul></ul><ul><ul><li>Level 1 </li></ul></ul><ul><ul><li>Level 2 </li></ul></ul><ul><ul><li>Level 3 </li></ul></ul><ul><li>Pricing is based upon: </li></ul><ul><li>Volume of training </li></ul><ul><li>Amount of media used </li></ul><ul><li>Complexity of the content and the technology </li></ul>
  8. 9. PowerPoint Conversion Effort: < 1 week
  9. 10. Template Lower priced courses that follow pre-defined designs and interactions. This is an example of a “drag and drop” activity. Effort: < 3 week
  10. 11. Level 1 Attributes of a Level 1 Course: Content Graphical Design Navigation Assessment Simple Interactions Narration (optional) Effort: 4 – 6 weeks
  11. 12. Level 2 Attributes of a Level 2 Course: Level 1 plus… Animation Stronger Instructional Design Narration More complex assessments Advanced Interactions Effort: 8 - 10 weeks
  12. 13. Level 3 Attributes of a Level 3 Course: Level 2 plus… Video Case Scenarios Decision Branching Advanced Instructional Design Performance Based Advanced Interactions Effort: > 10 weeks based upon media required
  13. 14. Estimated Project Pricing Levels Level 1 Text, graphics, assessments, some interactions Price: $13 - $15K Level 2 Level 1 + interactions every 3 screens, stronger instructional design, case studies, game, audio, etc. Price: $18K - 22K Level 3 Level 2 + very strong instructional design, animation, video, higher engagement, deeper immersion, etc. Price: $26K and above PowerPoint Conversion Approximately $3K assuming that instructional design effort is included. Template Approximately $7K - $9K
  14. 15. In addition to the five levels of elearning discussed, documents and publications can also be converted to online learning training. The pricing for these forms of conversions are usually below $9K. Creating an eBook or flipbook is usually lower in price. Immersive games and virtual reality training are two newer areas of learning that require a separate process and pricing model.
  15. 16. Selecting a Project Define a project that has a senior manager who supports it and will act as the project champion. Select a project that has tested and readily available content (if possible). Know your expectations and requirements – be realistic. Understand the information that is presently gathered which might become part of your measurement and analysis tasks, e.g. # of customer objections. Determine if the course should be developed in-house, vendor contract or off-shore outsourcing. Depend upon methods, project management, QC, and team communications to manage the project.
  16. 17. Pre-Work SoftAssist uses a 6 page Requirements Analysis document to capture information on needs, measurements, style, colors, assessment, IT standards, media, SCORM, Section 508 compliance and many other concerns.
  17. 18. Manage the project flow; establish task deadlines and responsibilities; track changes; and perform quality control throughout.
  18. 19. Project Overview <ul><li>These are the steps in SoftAssist’s design process: </li></ul>
  19. 20. Contact <ul><li>Dave Goodman </li></ul><ul><li>SoftAssist, Inc. </li></ul><ul><li>700 American Ave. </li></ul><ul><li>Suite 206 </li></ul><ul><li>King of Prussia, Pa. 19406 </li></ul><ul><li>610.265.8484 x14 </li></ul><ul><li>[email_address] </li></ul>

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