Changing Face of Digital Consumer

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digital consumer of today, web & mobile, brand building in the digital world, 5 essentials for a digital marketer

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  • Ideally in all media vehicle, we had media data – TV – TAM, etcMobile has this data as well as profile data like telco data
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  • Changing Face of Digital Consumer

    1. 1. The face of the changing consumer in the digital world Narayan Murthy Ivaturi Director – Global Sales & Strategy Vserv.mobi
    2. 2. TV PRINT RADIO CONTENT CONSUMTPTION in the traditional era
    3. 3. EMAIL / BROWSING PHONE (VOICE) MESSAGING VIDEO MUSIC DIGITAL CONVERGES All kind of consumption patterns into one
    4. 4. DIGITAL is becoming the most important medium Every other medium is feeding off it
    5. 5. Twin Screens QR Code Short Code Alternative Access
    6. 6. Indian Consumer Media Ecosystem 730 MN TV VIEWERS 181 MN PRESS AIR 159 MN RADIO LISTNERS 176 MN INTERNET USERS 900 MN MOBILE USERS
    7. 7. Indian Consumer Media Ecosystem 98 MIN: TV 32 MIN: NEWSPAPERS 44 MIN: MAGAZINES 61 MIN: RADIO 70 MIN: INTERNET 160 MIN: SMARTPHONES
    8. 8. We are Digital IMMIGRANTS
    9. 9. Digital NATIVES!
    10. 10. Digital NATIVES Digital IMMIGRANTS INTERFACE INTERFACE Widgets / Apps / Touch Browser, voice,
    11. 11. How can a Brand… …Address these varied audiences? …Remain relevant to all of them …maintain user experience standards?
    12. 12. Reason, Relevance & Richness are key to engage with them. Need of a Wholesome User Experience!
    13. 13. Any screen the USER expects the same kind of experience
    14. 14. Digital consumer knows what he wants the way he wants
    15. 15. Web and mobile integral components of brand building
    16. 16. Web Mobile Lines dividing are blurred. Mere extensions of each other. Both equally important for brand building.
    17. 17. India a very unique market • • • • Large populations of digital natives Regional, Cultural & Linguistic Barriers Fragmented Device Ecosystem Decision making with digital immigrants
    18. 18. Consumers don’t think only in ENGLISH
    19. 19. Culture plays a critical role decision making
    20. 20. Very highly fragmented device ecosystem
    21. 21. Decision making with digital immigrants
    22. 22. Moving forward in the digital ecosystem 5 essentials you need to know
    23. 23. ` 1 User experience is start point
    24. 24. 2 Digital consumers behave differently
    25. 25. 3 Digital Enables data led decision making
    26. 26. 4 Look out for New Opportunities in the digital space
    27. 27. Convergence across all media the future 5
    28. 28. Thank You Twitter: nmurthy27

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