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Changing Face of Digital Consumer
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Changing Face of Digital Consumer


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digital consumer of today, web & mobile, brand building in the digital world, 5 essentials for a digital marketer

digital consumer of today, web & mobile, brand building in the digital world, 5 essentials for a digital marketer

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  • Ideally in all media vehicle, we had media data – TV – TAM, etcMobile has this data as well as profile data like telco data
  • Discounts / Rebates – free talktime
  • Transcript

    • 1. The face of the changing consumer in the digital world Narayan Murthy Ivaturi Director – Global Sales & Strategy
    • 2. TV PRINT RADIO CONTENT CONSUMTPTION in the traditional era
    • 3. EMAIL / BROWSING PHONE (VOICE) MESSAGING VIDEO MUSIC DIGITAL CONVERGES All kind of consumption patterns into one
    • 4. DIGITAL is becoming the most important medium Every other medium is feeding off it
    • 5. Twin Screens QR Code Short Code Alternative Access
    • 6. Indian Consumer Media Ecosystem 730 MN TV VIEWERS 181 MN PRESS AIR 159 MN RADIO LISTNERS 176 MN INTERNET USERS 900 MN MOBILE USERS
    • 7. Indian Consumer Media Ecosystem 98 MIN: TV 32 MIN: NEWSPAPERS 44 MIN: MAGAZINES 61 MIN: RADIO 70 MIN: INTERNET 160 MIN: SMARTPHONES
    • 8. We are Digital IMMIGRANTS
    • 9. Digital NATIVES!
    • 10. Digital NATIVES Digital IMMIGRANTS INTERFACE INTERFACE Widgets / Apps / Touch Browser, voice,
    • 11. How can a Brand… …Address these varied audiences? …Remain relevant to all of them …maintain user experience standards?
    • 12. Reason, Relevance & Richness are key to engage with them. Need of a Wholesome User Experience!
    • 13. Any screen the USER expects the same kind of experience
    • 14. Digital consumer knows what he wants the way he wants
    • 15. Web and mobile integral components of brand building
    • 16. Web Mobile Lines dividing are blurred. Mere extensions of each other. Both equally important for brand building.
    • 17. India a very unique market • • • • Large populations of digital natives Regional, Cultural & Linguistic Barriers Fragmented Device Ecosystem Decision making with digital immigrants
    • 18. Consumers don’t think only in ENGLISH
    • 19. Culture plays a critical role decision making
    • 20. Very highly fragmented device ecosystem
    • 21. Decision making with digital immigrants
    • 22. Moving forward in the digital ecosystem 5 essentials you need to know
    • 23. ` 1 User experience is start point
    • 24. 2 Digital consumers behave differently
    • 25. 3 Digital Enables data led decision making
    • 26. 4 Look out for New Opportunities in the digital space
    • 27. Convergence across all media the future 5
    • 28. Thank You Twitter: nmurthy27