0
IP OutsourcingWhat to expect and what not to?       By, Arun Narasani  Co-founder/CEO, Brain League IP Services
Brain League•   Boutique IP services and consulting firm•   50+ patent engineers and attorneys•   Presence in US and India...
Agenda• What to expect and what not to?  – IP Services: Value chain  – Product (services)  – People  – Process  – Place (l...
IP SERVICES: VALUE CHAIN            (c) Brain League IP Services
IP services value chainResearch and      Application                  Filing and  Analysis        Preparation             ...
Research and analysis                                        Product                  Landscape                          ...
Application Preparation• Drawings• Technical writing• Full specification and ready to file                    (c) Brain Le...
Filing and prosecution• Filling ready to file forms• Preparing arguments• Support services  – review and filing by an atto...
Portfolio maintenance• Docketing  – Alerting on important deadlines  – Managing relationships with attorneys• Renewals    ...
Licensing and commercialization• Transaction support  – Documentation review  – Market research on companies and technolog...
Litigation• Documentation review• Assistance in and management of discovery  process                  (c) Brain League IP ...
PRODUCT (SERVICES)           (c) Brain League IP Services
Why?Efficiency                        CostStrategy                Flexibility             (c) Brain League IP Services
Expectations          •DefinitionImmediate •Quality Delivery              (c) Brain League IP Services
RealityDefinition   Clear expectations Quality     Define parameters              (c) Brain League IP Services
PEOPLE         (c) Brain League IP Services
Why?Efficiency                          CostStrategy     On-demand capacity               (c) Brain League IP Services
Expectations              •CapacityImmediate     •TrainingFulfillment              (c) Brain League IP Services
RealityCapacity   Volume estimation and consistencyTraining       Work nature and diversity               (c) Brain League...
PROCESS          (c) Brain League IP Services
Why?Efficiency   Well-defined measurementStrategy       Focus on core strength                (c) Brain League IP Services
Expectations          •IntegrationImmediate •TimelinesResponse           (c) Brain League IP Services
RealityIntegration   Point of contact and responseTimelines        Definition of workflow                  (c) Brain Leagu...
PLACE        (c) Brain League IP Services
Why?Efficiency   Cost/ AvailabilityStrategy     Distribute/ de-risk              (c) Brain League IP Services
Expectations          •CapabilitiesImmediate •Capacity  Match          (c) Brain League IP Services
RealityCapabilities   Network externality Capacity        Cost structure                 (c) Brain League IP Services
PERFORMANCE         (c) Brain League IP Services
Why?Efficiency                        Fixed costStrategy     Aligned interests in the long term                 (c) Brain ...
Expectations             •SavingsImmediate             •Metrics Results             (c) Brain League IP Services
Reality CostSavings   Initial setup costMetrics   Learning curve           (c) Brain League IP Services
QUESTIONS?             (c) Brain League IP Services
Upcoming SlideShare
Loading in...5
×

Expectation Management in IP Outsourcing, By Arun Narasani

263

Published on

Understanding the typical pitfalls in expectation management in IP outsourcing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Expectation Management in IP Outsourcing, By Arun Narasani"

  1. 1. IP OutsourcingWhat to expect and what not to? By, Arun Narasani Co-founder/CEO, Brain League IP Services
  2. 2. Brain League• Boutique IP services and consulting firm• 50+ patent engineers and attorneys• Presence in US and India across four offices• Clients in US, Europe, and India• 60+ partner law firms around the world• Single point IP solutions – Patent research – Application preparation and filing support – Prosecution support and portfolio maintenance – Licensing and commercialization consultation – IP process and strategy consulting (c) Brain League IP Services
  3. 3. Agenda• What to expect and what not to? – IP Services: Value chain – Product (services) – People – Process – Place (location) – Performance (c) Brain League IP Services
  4. 4. IP SERVICES: VALUE CHAIN (c) Brain League IP Services
  5. 5. IP services value chainResearch and Application Filing and Analysis Preparation Prosecution Portfolio Licensing & LitigationMaintenance Commercialization (c) Brain League IP Services
  6. 6. Research and analysis Product  Landscape concept Prior art Infringement Product  FTO Litigation Validity launch Claim charts  Infringement Opposition/ Patent  Prior art  Validity infringement application (c) Brain League IP Services
  7. 7. Application Preparation• Drawings• Technical writing• Full specification and ready to file (c) Brain League IP Services
  8. 8. Filing and prosecution• Filling ready to file forms• Preparing arguments• Support services – review and filing by an attorney (c) Brain League IP Services
  9. 9. Portfolio maintenance• Docketing – Alerting on important deadlines – Managing relationships with attorneys• Renewals (c) Brain League IP Services
  10. 10. Licensing and commercialization• Transaction support – Documentation review – Market research on companies and technology• Contract drafting and negotiation (c) Brain League IP Services
  11. 11. Litigation• Documentation review• Assistance in and management of discovery process (c) Brain League IP Services
  12. 12. PRODUCT (SERVICES) (c) Brain League IP Services
  13. 13. Why?Efficiency CostStrategy Flexibility (c) Brain League IP Services
  14. 14. Expectations •DefinitionImmediate •Quality Delivery (c) Brain League IP Services
  15. 15. RealityDefinition Clear expectations Quality Define parameters (c) Brain League IP Services
  16. 16. PEOPLE (c) Brain League IP Services
  17. 17. Why?Efficiency CostStrategy On-demand capacity (c) Brain League IP Services
  18. 18. Expectations •CapacityImmediate •TrainingFulfillment (c) Brain League IP Services
  19. 19. RealityCapacity Volume estimation and consistencyTraining Work nature and diversity (c) Brain League IP Services
  20. 20. PROCESS (c) Brain League IP Services
  21. 21. Why?Efficiency Well-defined measurementStrategy Focus on core strength (c) Brain League IP Services
  22. 22. Expectations •IntegrationImmediate •TimelinesResponse (c) Brain League IP Services
  23. 23. RealityIntegration Point of contact and responseTimelines Definition of workflow (c) Brain League IP Services
  24. 24. PLACE (c) Brain League IP Services
  25. 25. Why?Efficiency Cost/ AvailabilityStrategy Distribute/ de-risk (c) Brain League IP Services
  26. 26. Expectations •CapabilitiesImmediate •Capacity Match (c) Brain League IP Services
  27. 27. RealityCapabilities Network externality Capacity Cost structure (c) Brain League IP Services
  28. 28. PERFORMANCE (c) Brain League IP Services
  29. 29. Why?Efficiency Fixed costStrategy Aligned interests in the long term (c) Brain League IP Services
  30. 30. Expectations •SavingsImmediate •Metrics Results (c) Brain League IP Services
  31. 31. Reality CostSavings Initial setup costMetrics Learning curve (c) Brain League IP Services
  32. 32. QUESTIONS? (c) Brain League IP Services
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×