Expectation Management in IP Outsourcing, By Arun Narasani
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Expectation Management in IP Outsourcing, By Arun Narasani

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Understanding the typical pitfalls in expectation management in IP outsourcing

Understanding the typical pitfalls in expectation management in IP outsourcing

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Expectation Management in IP Outsourcing, By Arun Narasani Expectation Management in IP Outsourcing, By Arun Narasani Presentation Transcript

  • IP OutsourcingWhat to expect and what not to? By, Arun Narasani Co-founder/CEO, Brain League IP Services
  • Brain League• Boutique IP services and consulting firm• 50+ patent engineers and attorneys• Presence in US and India across four offices• Clients in US, Europe, and India• 60+ partner law firms around the world• Single point IP solutions – Patent research – Application preparation and filing support – Prosecution support and portfolio maintenance – Licensing and commercialization consultation – IP process and strategy consulting (c) Brain League IP Services
  • Agenda• What to expect and what not to? – IP Services: Value chain – Product (services) – People – Process – Place (location) – Performance (c) Brain League IP Services
  • IP SERVICES: VALUE CHAIN (c) Brain League IP Services
  • IP services value chainResearch and Application Filing and Analysis Preparation Prosecution Portfolio Licensing & LitigationMaintenance Commercialization (c) Brain League IP Services
  • Research and analysis Product  Landscape concept Prior art Infringement Product  FTO Litigation Validity launch Claim charts  Infringement Opposition/ Patent  Prior art  Validity infringement application (c) Brain League IP Services
  • Application Preparation• Drawings• Technical writing• Full specification and ready to file (c) Brain League IP Services
  • Filing and prosecution• Filling ready to file forms• Preparing arguments• Support services – review and filing by an attorney (c) Brain League IP Services
  • Portfolio maintenance• Docketing – Alerting on important deadlines – Managing relationships with attorneys• Renewals (c) Brain League IP Services
  • Licensing and commercialization• Transaction support – Documentation review – Market research on companies and technology• Contract drafting and negotiation (c) Brain League IP Services
  • Litigation• Documentation review• Assistance in and management of discovery process (c) Brain League IP Services
  • PRODUCT (SERVICES) (c) Brain League IP Services
  • Why?Efficiency CostStrategy Flexibility (c) Brain League IP Services
  • Expectations •DefinitionImmediate •Quality Delivery (c) Brain League IP Services
  • RealityDefinition Clear expectations Quality Define parameters (c) Brain League IP Services
  • PEOPLE (c) Brain League IP Services
  • Why?Efficiency CostStrategy On-demand capacity (c) Brain League IP Services
  • Expectations •CapacityImmediate •TrainingFulfillment (c) Brain League IP Services
  • RealityCapacity Volume estimation and consistencyTraining Work nature and diversity (c) Brain League IP Services
  • PROCESS (c) Brain League IP Services
  • Why?Efficiency Well-defined measurementStrategy Focus on core strength (c) Brain League IP Services
  • Expectations •IntegrationImmediate •TimelinesResponse (c) Brain League IP Services
  • RealityIntegration Point of contact and responseTimelines Definition of workflow (c) Brain League IP Services
  • PLACE (c) Brain League IP Services
  • Why?Efficiency Cost/ AvailabilityStrategy Distribute/ de-risk (c) Brain League IP Services
  • Expectations •CapabilitiesImmediate •Capacity Match (c) Brain League IP Services
  • RealityCapabilities Network externality Capacity Cost structure (c) Brain League IP Services
  • PERFORMANCE (c) Brain League IP Services
  • Why?Efficiency Fixed costStrategy Aligned interests in the long term (c) Brain League IP Services
  • Expectations •SavingsImmediate •Metrics Results (c) Brain League IP Services
  • Reality CostSavings Initial setup costMetrics Learning curve (c) Brain League IP Services
  • QUESTIONS? (c) Brain League IP Services