TracBac VC presentation

Design miscommunication

Delayed project time lines

Sky rocketing cost of operation

Increased Budgets

Heart Burns between Creator – Client

Drink more Caffeine! Get Vertigo

Problem

Solution - TracBac

Concise, precise communication

Complete control from brief-to-execution

Faster delivery of the Creative

Saves Time, HR, Money & Working hours

Go to bed early! Sleep well!

TracBac is an online visual collaboration platform that helps creators collaborate with their clients over a browser. TracBac enables the creators get the feedback, comments marked clearly over a digital whiteboard, avoiding miscommunication as in the traditional feedback systems

Business Model

Web-based

Subscription Model

FREE to Start

Web-based, no set-up fee

Access any time, anywhere

Usage based Pricing

Sign-up to work in 60 seconds

Hosted server

Free platform access

Pay only for Users

On-premise hosted Delivery Model

Unlimited Creators / Users

Licensing of the platform

Integrates with their Server

Customization / Templates

Administrative privileges

Hosted Client owned server

Secured server

Licensing based pricing

White label

partner Model

Integrated with their website

Community driven

Per collaboration integration

Revenue sharing on platform

Personalization

Branded integration for partners

Secured Server collaboration

Platform licensing

Simple, Secured, Sophisticated visual/textual collaboration

Global file format support for sharing

Platform level possibilities for multiple domains

Version-Tracking & Analytics

Contemporary communication integration (Email, IM)

Mobile integration with RSS Feeds

Global Platform & local integration

Branding & Customisation

Integration with Web 2.0 services

Technology / Underlying Magic

Marketing & Sales Funnel

Promotion through Design forums

Promotions in Design community portals, Design Galleries

Advertising in Technorati, TechCrunch & The Deck

Road shows at Advertising Clubs in India

Trial invitations for select designers

Advertorial & PR via Blogs, RSS Feeds

Google AdWords, Yahoo! Search Advertising

Revenue sharing tie-up with portals like Core 77, Designobserver, DesignerID, Odesk, Coroflot, Portfolios.com

Competition

Text collaboration - Zoho Writer, Writeboard, Google Writely

PDF/Media collaboration – Adobe Acrobat, Adobe Connect

Visual diagram sharing - Gliffy, Vyew

Web conferencing – GotoMeeting, WebEx

Project management - Basecamp, Goplan, MS Sharepoint

TracBac advantage over competition

Integrated Visual/Text collaboration

Niche & focussed target audience

Design industry understanding

Visual collaboration space has lesser competition

I ntegration with design packages & web services [Planned]

No learning curve

Flexible & intuitive operational plans

Market

Print Advertising was nearly a $60B in the U.S. in 2005 and 5-10% [ is design development [$3B-$6B]

Collaborative Web conferencing market is estimated $1.1B in 2008

Design project outsourcing [75,000+ designers] Elance, oDesk, Postbidwin & Guru

Indian advertising / design industry is [Creative development] is around $80-100MM.

Artwork outsourcing is $10B & creative development is between $50M - $2B

Indian Animation industry is around $1B / Global animation is $75B by 2009-10. Of this 40-50% goes towards development

The online video publishing, advertising market is estimated to be $1B in 2008

AdAge 2006

Gartner Report - http://www.collaborationloop.com/blogs/web-conferencing-for-2007-2.htm

elance.com, guru.com, odesk.com & postbidwin.com

BT Trends, http://www.360in.com/investors/BTtrendsOct2206.gif

Outlook Business, Sep.20, 2006, http://www.360in.com/investors/OutlookBizSept2006_1&2.gif

http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=2535

Emarketer online video report (Nov.7,2006) - http://www.360in.com/investors/emarketer_onlinevideo_market.pdf

Team & Management Management team R. L. Narayanan aka Narain, Founder & CEO [Age 31] R.L.Narayanan (Narain) is a Graduate of Economics, holds a Post Graduate Dip. in Advertising Management from Alagappa University along with a Post Graduate Diploma in Multimedia from Arena Multimedia, Asia's leader in Multimedia Education. He is the founder of 360 Degree Interactive, Chennai started in 2004. Later he is joined by two more technopreneurs to form the present company. Narain has about 4 years experience in marketing and taught Multimedia courses for 3 years at Arena Multimedia. He has been servicing MNC clients like Intel, LG Care, Sara Lee and a host of Indian companies offering a wide range of digital collaterals services along with advertising agencies. An active blogger, who blogs about technology for last 4 years, he has a passion for emerging technologies, and an active evangelist of Web 2.0 philosophy in Chennai. He is a member of many leading forums on technology & entrepreneurship. He brings in a great value in identifying right technology, methodologies and global best practices in delivering solutions to clients. He has organised Bar camp in Chennai, and an active Member in Knowledge Foundation, a non-for-profit organisation [www.proto.in] which organised India's first Blogcamp. Apart from this, Narain has keen interests in rural enabling, social media, mobile solutions. Narain is single living with his mother in Chennai.

Team & Management Mr. Shanthakumar Director, Leatherlink Mr. B. C. Balachandar Chartered Accountant Advisors Mr. Anand V. Chattpar CEO, Brain Reactions, US Mr. A. K. Srinivasan Retd. Senior Systems Engineer, GE Aerospace, US Mr. Kannan Narayananswamy Startup Consultant Management team S. L. Narasimhan aka Yessel, Partner & Director Yessel comes with 15 years of experience in a leading advertising agency having served some of the large Public & Private sector companies like Indian Airlines, NTPC, BHEL, Airports Authority, Intel, Andhra Bank, Sterling Infotech, Fresh & Honest Cafe etc. He has handed of some of the largest consumer centric campaigns across the country and the BTL activities like planning, logistics, production etc. for over 12 years. He brings in tremendous insights in terms of the user psyche at the ground level enabling simple and effective communication in the solutions. Yessel is a Maths graduate from the University of Madras and a self-trained computer geek. And has attended a lot of technical, marketing and communications workshops as part of his professional requirement at client places. An active member is various cultural and social organisations. He is single and lives with his parents in Chennai.

Road Map & Milestones