The Web: Future Trends, Standards & Monetization Proto.in July 21-22 R.L. Narayanan, Equvia

Who am I ? Proto.in July 21-22 R.L. Narayanan, Equvia Founder & CEO for Equvia Webservices [Creators of TracBac] Has about collectively has 7 years of experience on Web related technologies Writer, Blogger, Technologist and Next gen. Web enthusiast Following online advertising, Web 2.0 / 3.0 & semantic web for years Writes in Tamil / English for wide variety of magazines Been part of BarCamps, Wikicamp and Proto from inception

Proto.in July 21-22

R.L. Narayanan, Equvia

Founder & CEO for Equvia Webservices [Creators of TracBac]

Has about collectively has 7 years of experience on Web related technologies

Writer, Blogger, Technologist and Next gen. Web enthusiast

Following online advertising, Web 2.0 / 3.0 & semantic web for years

Writes in Tamil / English for wide variety of magazines

Been part of BarCamps, Wikicamp and Proto from inception

What's happening around Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia

What's happening around Proto.in July 21-22 R.L. Narayanan, Equvia More Broadband users worldwide Hacking becomes legal with Open source Storage and Bandwidth is becoming cheaper by the day Software-as-a-Service is slowly becoming a norm Email-IM-Blogs-Wikis and now we move into Social Media Online advertising is becoming big business Data distribution is defacto. Static web is dead Web is personal again :)

Proto.in July 21-22

R.L. Narayanan, Equvia

More Broadband users worldwide

Hacking becomes legal with Open source

Storage and Bandwidth is becoming cheaper by the day

Software-as-a-Service is slowly becoming a norm

Email-IM-Blogs-Wikis and now we move into Social Media

Online advertising is becoming big business

Data distribution is defacto. Static web is dead

Web is personal again :)

Trends, Standards & Future Proto.in July 21-22 R.L. Narayanan, Equvia Social Media & User Generated Content Semantic Web, Standards & Identity RSS, APIs, REST & Data distribution Widgets of World Wide Web Rich Internet Applications (RIA) & Entertainment

Proto.in July 21-22

R.L. Narayanan, Equvia

Social Media & User Generated Content

Semantic Web, Standards & Identity

RSS, APIs, REST & Data distribution

Widgets of World Wide Web

Rich Internet Applications (RIA) & Entertainment

Social Media & User Generated Content Proto.in July 21-22 R.L. Narayanan, Equvia Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself .

Proto.in July 21-22

R.L. Narayanan, Equvia

Social Media & User Generated Content Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia

Social Media & User Generated Content Proto.in July 21-22 R.L. Narayanan, Equvia 1991 - 2002 – Search Engine Optimisation (SEO) keywords, meta tags, submission 2002 – 2006 – Search Engine Marketing (SEM) Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click 2007 & future – Social Media Optimisation (SMO) pay clicks on SNS, contextual advertising on SNS & cross selling linkability, targetted lead farming

Proto.in July 21-22

R.L. Narayanan, Equvia

Semantic Web, Standards & Identity Proto.in July 21-22 R.L. Narayanan, Equvia Semantic Web is an evolution of the WWW in which information is machine processable (rather than being only human oriented), thus permitting browsers or other software agents to find, share and combine information for us more easily

Proto.in July 21-22

R.L. Narayanan, Equvia

Semantic Web, Standards & Identity Proto.in July 21-22 R.L. Narayanan, Equvia http://narain.myopenid.com Don't remember username & password Own your identity Single Sign-in Safe & Secured protection Supported by leading services

Proto.in July 21-22

R.L. Narayanan, Equvia

Don't remember username & password

Own your identity

Single Sign-in

Safe & Secured protection

Supported by leading services

Semantic Web, Standards & Identity Proto.in July 21-22 R.L. Narayanan, Equvia Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. Simple Markup changes No New technology Wider implementation Expandable for various design patterns Supported by leading services Communication (hCard) Calendars (hCalendars) Reviews (hReview) rel-tag

Proto.in July 21-22

R.L. Narayanan, Equvia

Simple Markup changes

No New technology

Wider implementation

Expandable for various design patterns

Supported by leading services

Communication (hCard)

Calendars (hCalendars)

Reviews (hReview)

rel-tag

RSS, APIs, REST & Data Distribution Proto.in July 21-22 R.L. Narayanan, Equvia RSS is the new Email API is the new JPEG REST is the new SQL OK. I lied :)

Proto.in July 21-22

R.L. Narayanan, Equvia

RSS, APIs, REST & Data Distribution Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia

RSS, APIs, REST & Data Distribution Proto.in July 21-22 R.L. Narayanan, Equvia 473 APIs 2109 Mashups 3.45 Mashups for Day & Data is the new 'intel inside' & mixing, dancing & displaying better than Mallika Sharawat! Data :) We All

Proto.in July 21-22

R.L. Narayanan, Equvia

RSS, APIs, REST & Data Distribution Proto.in July 21-22 R.L. Narayanan, Equvia Data Mashups & Distribution

Proto.in July 21-22

R.L. Narayanan, Equvia

Widgets of World Wide Web Proto.in July 21-22 R.L. Narayanan, Equvia A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page or desktop or mobile by an end user without requiring additional compilation.

Proto.in July 21-22

R.L. Narayanan, Equvia

Widgets of World Wide Web Proto.in July 21-22 R.L. Narayanan, Equvia Widget Distribution / Marketing Mobile Widgets Platform neutral Universal Widget development

Proto.in July 21-22

R.L. Narayanan, Equvia

RIAs & Entertainment Proto.in July 21-22 R.L. Narayanan, Equvia Rich Internet applications (RIA) are Web applications that have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server

Proto.in July 21-22

R.L. Narayanan, Equvia

Rich Internet applications (RIA) are Web applications that have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server

RIAs - Platforms Proto.in July 21-22 R.L. Narayanan, Equvia Adobe Flash / Flex / AIR Microsoft Silverlight Openlazlo Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI

Proto.in July 21-22

R.L. Narayanan, Equvia

Adobe Flash / Flex / AIR

Microsoft Silverlight

Openlazlo

Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI

RIAs - Examples Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia

Monetization Possibilities Proto.in July 21-22 R.L. Narayanan, Equvia Building Social Media Metrics / Tracking / Distribution Social Media Optimisation / Marketing is Billion $$$ business Social Media – add-ons / extensions / widgets for commercialisation Branded Widgets & RIA implementations Widgets tracking & commercialisation Mash-ups Opportunities & Integration possibilities More contextual, semantic driven advertising opportunities Emerging alternative revenue models on RIA based Entertainments (Paying for UGC with higher hits / clicks, revenue sharing on content )

Proto.in July 21-22

R.L. Narayanan, Equvia

Building Social Media Metrics / Tracking / Distribution

Social Media Optimisation / Marketing is Billion $$$ business

Social Media – add-ons / extensions / widgets for commercialisation

Branded Widgets & RIA implementations

Widgets tracking & commercialisation

Mash-ups Opportunities & Integration possibilities

More contextual, semantic driven advertising opportunities

Emerging alternative revenue models on RIA based Entertainments (Paying for UGC with higher hits / clicks, revenue sharing on content )

This itself is TOO BIG, is this is the end ? Wait. Web 3.0 is coming........ :) and more companies to upset the Googlish world Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia

Thank you We are hiring on RIA, RoR & Web Technologies Q & As R.L.Narayanan Director, Equvia [email_address] +91 98401 08007 Proto.in July 21-22 R.L. Narayanan, Equvia

Proto.in July 21-22

R.L. Narayanan, Equvia