The Future of Web; Trends, Standards & Monetization

Slide 1: The Web: Future Trends, Standards & Monetization Proto.in July 21-22 R.L. Narayanan, Equvia

Slide 2: Who am I ? ➔ Founder & CEO for Equvia Webservices [Creators of TracBac] ➔ Has about collectively has 7 years of experience on Web related technologies ➔ Writer, Blogger, Technologist and Next gen. Web enthusiast ➔ Following online advertising, Web 2.0 / 3.0 & semantic web for years ➔ Writes in Tamil / English for wide variety of magazines ➔ Been part of BarCamps, Wikicamp and Proto from inception Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 3: What's happening around Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 4: What's happening around More Broadband users worldwide ● Hacking becomes legal with Open source ● Storage and Bandwidth is becoming cheaper by the day ● Software-as-a-Service is slowly becoming a norm ● Email-IM-Blogs-Wikis and now we move into Social Media ● Online advertising is becoming big business ● Data distribution is defacto. Static web is dead ● Web is personal again :) ● Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 5: Trends, Standards & Future ✔ Social Media & User Generated Content ✔ Semantic Web, Standards & Identity ✔ RSS, APIs, REST & Data distribution ✔ Widgets of World Wide Web ✔ Rich Internet Applications (RIA) & Entertainment Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 6: Social Media & User Generated Content Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself. Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 7: Social Media & User Generated Content Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 8: Social Media & User Generated Content 1991 - 2002 – Search Engine Optimisation (SEO) keywords, meta tags, submission 2002 – 2006 – Search Engine Marketing (SEM) Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click 2007 & future – Social Media Optimisation (SMO) pay clicks on SNS, contextual advertising on SNS & cross selling linkability, targetted lead farming Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 9: Semantic Web, Standards & Identity Semantic Web is an evolution of the WWW in which information is machine processable (rather than being only human oriented), thus permitting browsers or other software agents to find, share and combine information for us more easily Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 10: Semantic Web, Standards & Identity http://narain.myopenid.com ✔ Don't remember username & password ✔ Own your identity ✔ Single Sign-in ✔ Safe & Secured protection ✔ Supported by leading services Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 11: Semantic Web, Standards & Identity Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. ✔ ✔ Communication (hCard) Simple Markup changes ✔ ✔ Calendars (hCalendars) No New technology ✔ ✔ Reviews (hReview) Wider implementation ✔ ✔ rel-tag Expandable for various design patterns ✔ Supported by leading services Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 12: RSS, APIs, REST & Data Distribution RSS is the new Email API is the new JPEG REST is the new SQL OK. I lied :) Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 13: RSS, APIs, REST & Data Distribution Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 14: RSS, APIs, REST & Data Distribution Data :) 473 APIs 2109 Mashups 3.45 Mashups for Day & Data is the new 'intel inside' & mixing, dancing & displaying better than Mallika Sharawat! We All Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 15: RSS, APIs, REST & Data Distribution Data Mashups & Distribution Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 16: Widgets of World Wide Web A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page or desktop or mobile by an end user without requiring additional compilation. Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 17: Widgets of World Wide Web Universal Widget development Platform neutral Mobile Widgets Widget Distribution / Marketing Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 18: RIAs & Entertainment Rich Internet applications (RIA) are Web applications that ● have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 19: RIAs - Platforms ✔ Adobe Flash / Flex / AIR ✔ Microsoft Silverlight ✔ Openlazlo ✔ Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 20: RIAs - Examples Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 21: Monetization Possibilities ➔ Building Social Media Metrics / Tracking / Distribution ➔ Social Media Optimisation / Marketing is Billion $$$ business ➔ Social Media – add-ons / extensions / widgets for commercialisation ➔ Branded Widgets & RIA implementations ➔ Widgets tracking & commercialisation ➔ Mash-ups Opportunities & Integration possibilities ➔ More contextual, semantic driven advertising opportunities ➔ Emerging alternative revenue models on RIA based Entertainments (Paying for UGC with higher hits / clicks, revenue sharing on content ) Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 22: This itself is TOO BIG, is this is the end ? Wait. Web 3.0 is coming........ :) and more companies to upset the Googlish world Proto.in July 21-22 R.L. Narayanan, Equvia ●

Slide 23: Thank you We are hiring on RIA, RoR & Web Technologies Q & As R.L.Narayanan Director, Equvia narain@equvia.com +91 98401 08007 Proto.in July 21-22 R.L. Narayanan, Equvia ●