Mashups, Mindshare and Money

Slide 1: Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices

Slide 2: About Me  Founder & Director for 360 Degree Interactive / Equvia Webservices  Built a Visual collaboration product with Indian development team  Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others  Co-lead organizer in Proto – A showcase for technology startups in India  Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 2

Slide 3: Mashups  API is the new HTML  Data is the new Adobe Photoshop  SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices / narain at gmail.com 3

Slide 4: Mashups - Mindshare Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 4

Slide 5: Mashups - Mindshare Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 5

Slide 6: Overview of Mashup economy  Its too Geeky to understand and code  APIs are controlled by large companies, without any common, clear SLAs  Developer Egomania  Most of the mashup’s are fun & not business  Common user enabling is too far away  No critical mass to achieve recognition  Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps] Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 6

Slide 7: All Great. SHOW ME MONEY. Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 7

Slide 8: Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 8

Slide 9: Money in Mashups  Making money in Mashups are real hard  There are fewer companies / small firms making money on Mashups  The future of making money in mashups lies in 3 areas  Contextual mapping of local advertising on Maps  Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items]  Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 9

Slide 10: Money in Mashups Enterprise Data distribution, mash-ups to make money Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 10

Slide 11: Money in Mashups Housing sector using Maps [Microsoft Maps & Zillow] Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 11

Slide 12: Money in Mashups Local advertising based on street maps [Yahoo] Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices 12

Slide 13: Summary  Mashups are great, but a long way to go  There is money in it, lying in niche areas  Mashup Economy is small with very small players  Mashups alone can’t be run as a business for many people  The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices / narain at gmail.com 13

Slide 14: Questions / Answers Thanks. Contact: narain@gmail.com www.360in.com Mashups, Mindshare & Money - R.L.Narayanan / 12/23/07 Equvia Webservices / narain at gmail.com 14