Mashups, Mindshare and Money
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A presentation made on India's first Yahoo! Pipe's camps regarding Mashups, future, mindshare and monetization possibilities. This presentation talks about the present status of Mashups worldwide, ...

A presentation made on India's first Yahoo! Pipe's camps regarding Mashups, future, mindshare and monetization possibilities. This presentation talks about the present status of Mashups worldwide, their progress, monetization possibilities and potential threats of shaping up as an industry by itself

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  • Full Name Full Name Comment goes here.
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  • Good presentation about mashups.

    Mark Chang, www.free-ringtones.co.in/ www.free-ringtones-for-sprint.com/
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  • I enjoyed your presentation, Mashups will come into their own as we see a access to more datasources There are a few examples in production but I agree that there is a way to go yet.
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Mashups, Mindshare and Money Presentation Transcript

  • 1. Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices
  • 2. About Me
    • Founder & Director for 360 Degree Interactive / Equvia Webservices
    • Built a Visual collaboration product with Indian development team
    • Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others
    • Co-lead organizer in Proto – A showcase for technology startups in India
    • Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code
    05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
  • 3.
    • API is the new HTML
    • Data is the new Adobe Photoshop
    • SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future
    05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Mashups
  • 4. Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
  • 5. Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
  • 6. Overview of Mashup economy 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
    • Its too Geeky to understand and code
    • APIs are controlled by large companies, without any common, clear SLAs
    • Developer Egomania
    • Most of the mashup’s are fun & not business
    • Common user enabling is too far away
    • No critical mass to achieve recognition
    • Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]
  • 7. All Great. SHOW ME MONEY. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
  • 8. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
  • 9. Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
    • Making money in Mashups are real hard
    • There are fewer companies / small firms making money on Mashups
    • The future of making money in mashups lies in 3 areas
        • Contextual mapping of local advertising on Maps
        • Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items]
        • Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate
  • 10. Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Enterprise Data distribution, mash-ups to make money
  • 11. Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Housing sector using Maps [Microsoft Maps & Zillow]
  • 12. Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Local advertising based on street maps [Yahoo]
  • 13.
    • Mashups are great, but a long way to go
    • There is money in it, lying in niche areas
    • Mashup Economy is small with very small players
    • Mashups alone can’t be run as a business for many people
    • The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself
    05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Summary
  • 14. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Questions / Answers Thanks. Contact: [email_address] www.360in.com