Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices

About Me Founder & Director for 360 Degree Interactive / Equvia Webservices Built a Visual collaboration product with Indian development team Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others Co-lead organizer in Proto – A showcase for technology startups in India Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Founder & Director for 360 Degree Interactive / Equvia Webservices

Built a Visual collaboration product with Indian development team

Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others

Co-lead organizer in Proto – A showcase for technology startups in India

Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code

API is the new HTML Data is the new Adobe Photoshop SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Mashups

API is the new HTML

Data is the new Adobe Photoshop

SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future

Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Overview of Mashup economy 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Its too Geeky to understand and code APIs are controlled by large companies, without any common, clear SLAs Developer Egomania Most of the mashup’s are fun & not business Common user enabling is too far away No critical mass to achieve recognition Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]

Its too Geeky to understand and code

APIs are controlled by large companies, without any common, clear SLAs

Developer Egomania

Most of the mashup’s are fun & not business

Common user enabling is too far away

No critical mass to achieve recognition

Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]

All Great. SHOW ME MONEY. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Making money in Mashups are real hard There are fewer companies / small firms making money on Mashups The future of making money in mashups lies in 3 areas Contextual mapping of local advertising on Maps Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items] Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Making money in Mashups are real hard

There are fewer companies / small firms making money on Mashups

The future of making money in mashups lies in 3 areas

Contextual mapping of local advertising on Maps

Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items]

Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Enterprise Data distribution, mash-ups to make money

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Housing sector using Maps [Microsoft Maps & Zillow]

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Local advertising based on street maps [Yahoo]

Mashups are great, but a long way to go There is money in it, lying in niche areas Mashup Economy is small with very small players Mashups alone can’t be run as a business for many people The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Summary

Mashups are great, but a long way to go

There is money in it, lying in niche areas

Mashup Economy is small with very small players

Mashups alone can’t be run as a business for many people

The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Questions / Answers Thanks. Contact: [email_address] www.360in.com