Mashups, Mindshare and Money

Mashups, Mindshare & Money R.L.Narayanan Director Equvia Webservices

About Me
Founder & Director for 360 Degree Interactive / Equvia Webservices
Built a Visual collaboration product with Indian development team
Worked with enterprise customers like Intel, Microsoft, Hindustan Level and others
Co-lead organizer in Proto – A showcase for technology startups in India
Blogger, Technologist, Financial Planner, Semantic Web Evangelist, Geek-by-heart and not by code
05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

API is the new HTML
Data is the new Adobe Photoshop
SOAP, REST, variants of XML-RPC are all data distribution mechanism and will be the defacto language of the future
05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Mashups

Mashups - Mindshare 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Overview of Mashup economy 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
Its too Geeky to understand and code
APIs are controlled by large companies, without any common, clear SLAs
Developer Egomania
Most of the mashup’s are fun & not business
Common user enabling is too far away
No critical mass to achieve recognition
Very less commercial value in APIs [Stock Mkt Data, Local Business on Maps]

All Great. SHOW ME MONEY. 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices
Making money in Mashups are real hard
There are fewer companies / small firms making money on Mashups
The future of making money in mashups lies in 3 areas
Contextual mapping of local advertising on Maps
Data mashups, which enables e-commerce [Stock Data, Amazon Book sales, eBay auction items]
Prime industries target– Automobiles, Healthcare, Manufacturing, Real Estate

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Enterprise Data distribution, mash-ups to make money

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Housing sector using Maps [Microsoft Maps & Zillow]

Money in Mashups 05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices Local advertising based on street maps [Yahoo]

Mashups are great, but a long way to go
There is money in it, lying in niche areas
Mashup Economy is small with very small players
Mashups alone can’t be run as a business for many people
The present APIs lack depth, vision in terms of distributed data for mashups to grow and be an industry by itself
05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Summary

05/29/09 Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com Questions / Answers Thanks. Contact: [email_address] www.360in.com

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Mashups, Mindshare and Money

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