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  • 1. Bootcamp Day 4 The Lazy Man’s Guide To Rank On Google Two Types of SEOOff Page SEOThis involves creating backlinks that point to your site along with other variables that can becomeextremely advanced. It tells Google “This is where my site is, and this is how many people think it’simportant.” The more backlinks, the more important Google views your site as.The extremely advanced and technical methods of creating multiple varieties and levels of backlinks andanchor text, etc. are covered in the 15K Formula product which can be viewed in your back office ofEmpower Network by clicking on the 15K Formula tab under “My Training”.The basics of creating backlinks and doing Off Page SEO are covered in this Bootcamp series.On Page SEO BasicsThis is what you do on your ownsite and within your posts andpages to rank on Google. It is NOTE: Since recording this video we have found thatmuch less complicated and easier SEOpressor is a glitchy plugin that was not giving accurateto do because you have control of results. SEOpressor is not as smart as your human brainwhat you put on your posts. and you can do this better than what SEOpressor would have told you to do.Here are the simple steps toperform On Page SEO within your Also, SEOpressor can be misleading, it is much moreblog posts. important to please Google than it is to have a 100% score in SEOpressor.It will actually take you longer toread through these steps than toactually do them. These steps will take less than 15 minutes per day once you know all of them.STEP 1 – Choose a focused topic for your blog post that is something people will actually WANT to read.The topic of your blog post can be anything you want it to be. Using topics that are current events or hottopics of discussion right now are the best topics because you will have the most people searching formore info on a hot topic rather than something that no one really knows or cares about. Copyright 2012 by Empower Network LLC
  • 2. STEP 2 – Use Google Keyword Tool to choose the best keyword to use within your blog post that pertainsto the topic that you chose in step 1. You can access the Google Keyword Tool here: instructions on how to use the Google Keyword Research Tool can be found in Lesson 3 of the 15KFormula in your Empower Network back office.STEP 3 – Place your keyword within your post with these steps:Create A New Blog PostInstructions on creating and formatting a new blog post were covered in Bootcamp Day 2, theseinstructions are going to tell you how to optimize your post for On Page SEO.Place Your Keyword In The TitleThroughout this example the words “My Keyword” is going to be the keyword we are placing in eachpart of the post.You can see at the end of the Permalink that “My Keyword” will also appear in the link itself. (Empower Network blogs are setup to place the post name into your permalink. If for some reason your permalink does not put the title of your post at the end of the permalink and puts numbers instead you will need to change your permalink settings. If you do not know how to do that please send in a support ticket and they will change the setting on your Empower Network blog for you.)Use An H1, H2 and H3 Heading TagTo do this we will first refer to the instructions from Bootcamp Day 2 for displaying the full set of editingbuttons for the Visual tab. Copyright 2012 by Empower Network LLC
  • 3. By default Wordpress hides some of the options. If this is your first time logging in it will look like this:Open up the 2nd row of editing tool buttons by clicking on the button at the end that shows rows of dots.It will say “Show/Hide Kitchen Sink” when you hover over it.It will now look like this:Here is what you need to do to create your keyword within an H1, and H2 and an H3 heading.First, copy your prewritten post into your Empower Network blog (as a precaution you will always wantto write and save your blog post on your computer first to safeguard against issues such as a loss ofinternet connection which could lose your blog post.)You will want to copy your post into your blog by using the “HTML” tab and then switching over to theVisual tab before formatting your post.Here is how you will make the text an H1 Heading:FIRST – The text that you use for your H1 tag will need to be a reworded version of your title, and will bethe first line in the body of your post.SECOND – Highlight the line of text. Click on the editing option that says “Paragraph” and then choose“Heading 1”. Copyright 2012 by Empower Network LLC
  • 4. Repeat these steps for an H2 Heading and an H3 Heading. Make each heading be a reworded variationof text. Don’t use the same line of text for each heading or your SEO efforts will look automated and losevalue with your readers.Your text for the H1 & H2 Headings will appear like this: Copyright 2012 by Empower Network LLC
  • 5. The H3 Heading will look like this:The higher the number, the smaller the heading text will be.On Page SEO Within PicturesBootcamp Day 2 covers how to insert pictures and how to also insert what is called an ALT tag. For thepurpose of On Page SEO your picture title and alternative text (ALT tag) need to be the keyword youchose.When uploading a picture include your keyword in the fields where “My Keyword” is shown in the imagebelow: Copyright 2012 by Empower Network LLC
  • 6. Attention To Your KeywordsShow that your keywords are important by using bold, italic and underline editing options at least oncefor each editing option.Google reads the actual source code of your post and sees the HTML code for these editing options,which tells Google that those words are important.This is how “My Keyword” looks in bold, italic and underline within your post:Length Of Post & Amount Of KeywordsThe length of your post should be 500-700 words long. And the amount of times your keyword needs toappear within your post has been argued to vary from 1%-3% depending on which SEO expert you listento. The typical guideline is to have at least 1% keywords within your post and no more than 3%. Thiswould equal at least 1 keyword for every 100 words.Your blog post will tell you how many words you have in your post at the bottom left of the post bodyhere:In this example this post would need to have the keyword in it a minimum of 6 times and no more than18 times. Copyright 2012 by Empower Network LLC
  • 7. Higher than a 3% density for keyword placement is considered “keyword stuffing” and is actuallypenalized by Google.Also, always place your keyword in the FIRST and LAST sentence of your blog post.Internal LinkingLink your blog post to another page or post within your blog using your keyword as the “anchor text”.Highlight your keyword within the blog post and then click on the chain link icon in the first row ofediting buttons.The button will look like this:Enter the link to the post or page on your site and put the keyword of the target site in the Title field likethis: Copyright 2012 by Empower Network LLC
  • 8. You can choose whether or not have the link open in a new window/tab but it is common practice tohave this box checked so your readers don’t lose track of the post they are currently on.The above steps are the basic steps you will need to perform for each post you create on your EmpowerNetwork blog.Advanced On Page SEOHere is the complete list of what you will need to have within your post to achieve 100% On Page SEOwithin your post. For instructions on how to do the more advanced On Page SEO that is in the list belowbut not covered in the steps above please reference the 15K Formula training. • keyword in title of Post/Page • keyword in first sentence of Post/Page • keyword in an H1 tag • keyword in an H2 tag • keyword in an H3 tag • keyword in Title of images (ie. mykeyword.jpg) • keyword in alt tag of one images • keyword bolded • keyword in italics • keyword underlined • keyword as anchor text in link to an authority site • add rel="nofollow" to all offpage links • keyword as anchor text for link to internal pages o add a title attribute containing the keyword of the target page to the <A> tag • add backlink to internal pages using an image o add a title attribute containing the keyword of the target page to the <A> tag • include enough words in post (500-700) • keyword in last sentence of Post/Page • keyword density 1%-3% (post becomes penalized in Google for higher than 3%) This bulleted list is to be used as just a guideline. If you do not understand any of the terms listed here then please consult the 15K Formula training series. Copyright 2012 by Empower Network LLC
  • 9. Off Page SEO BasicsCreate A PingbackPingbacks can be simply explained as happening when a link is created to another post that waswritten using the source code and then Wordpress recognizes that the site sendingthe initiating link is also a Wordpress blog and therefore it will automatically “ping” it back.How it works gets more complicated than that, but we don’t need to know the specifics of how itworks in order to make use of it in this strategy.FIRST – Google the keyword that you chose for your blog post and then link to it and reference itwithin your post.SECOND – Choose a post that is related to the topic of your blog post and copy the permalink forthat blog post. (Copy the URL from the address bar while you are viewing the other blogger’spost.)THIRD – Reference the post as another source that verifies what you are saying and then link to itwithin your post.That’s it. You validate what your post is about by showing that others have the same opinion andthat what you are talking about is important and other people are talking about it. Plus you bringa new visitor to your post that already trusts you because you 1. Linked to them and 2. Share thesame opinion based on similar content of your blog posts.Syndicate With is a free service for updating your social networks from one location. Plus, you can usethe RSS feed of your blog and have update your social sites automatically.RSS is often referred to as Really Simple Syndication, and it is. RSS feeds are used by blogpublishers to quickly syndicate their blog posts automatically and they are also used by readersof your blog posts to receive updates when you publish a new post.FIRST – Setup your account with Ping.fmIt’s free, but does take some time to setup accounts with each of the services within suchas Facebook, Twitter, LinkedIn, Tumblr and Multiply. Copyright 2012 by Empower Network LLC
  • 10. SECOND – Locate your RSS feed from your Empower Network blog. Your RSS feed can be foundby clicking the orange square shown below or just by adding /feed to the end of your EmpowerNetwork blog link.THIRD – Insert the RSS feed link into your account. Copyright 2012 by Empower Network LLC
  • 11. Bonus Strategy – Setup A Facebook PageUse Google to find tutorials or use tutorials within Facebook itself on how to do this. Be surethat you use a Facebook PAGE not a personal profile. It MUST be a public PAGE. (The type ofpage that people click “Like”)For the advanced methods of using your Facebook RSS feed for the page and for the page’snotes reference the 15K Formula training. Continue Blogging Daily… The next day of the Bootcamp will cover How To Market To Everyone, Everywhere To Sell More Stuff. DAILY ACTIVITIESBlog Daily and continue with your blogging challenge.Use On Page SEO as described in this Bootcamp with every single blog post and begin adding in Off PageSEO strategies.Dedicate yourself to constant learning. Spend 1 hour a day listening to Inner Circle audios. Learnsomething new and then blog about it.Watch the advanced SEO training within the 15K Formula series. Copyright 2012 by Empower Network LLC