About Bill Napier: www.social4retail.com –About Bill Napier: Bill is a specialist in creating, guiding and deploying succe...
About Bill Napier: www.social4retail.com –About Bill Napier: Bill is a specialist in creating, guiding and deploying succe...
The Commoditization Of Everything   The Tortoise & The Hare
The Commoditization Of Everything   The Tortoise & The Hare
The Commoditization Of Everything   The Tortoise & The Hare
The Commoditization Of Everything   The Tortoise & The Hare
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The Commoditization Of Everything The Tortoise & The Hare

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Most everyone remembers this classic Aesop fable. The story concerns a Hare who ridicules a slow-moving tortoise and challenges the Tortoise to a race. The moral is that “slow and steady wins the race.” Not true – anymore. Rarely does going slow win any races. Going slowly is a good way to be careful, but that’s not what retail is about today. In fact, the real lesson is not about the tortoise at all, it’s about the hare.

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The Commoditization Of Everything The Tortoise & The Hare

  1. 1. About Bill Napier: www.social4retail.com –About Bill Napier: Bill is a specialist in creating, guiding and deploying successful marketing B2B & B2Csolutions integrating traditional marketing strategies with the web and social media. He has worked inthe home furnishings industry for over 12 years, as the chief marketing officer for some of the industryslargest manufacturers and creating some of the largest promotions ever launched within the industry. www.social4retail.com Bill Napier - Napier Marketing Group, Inc. - billnapier@napiermkt.com - 612-217-1297
  2. 2. About Bill Napier: www.social4retail.com –About Bill Napier: Bill is a specialist in creating, guiding and deploying successful marketing B2B & B2C solutions integratingtraditional marketing strategies with the web and social media. He has worked in the home furnishings industry for over 12years, as the chief marketing officer for some of the industrys largest manufacturers and creating some of the largestpromotions ever launched within the industry. www.social4retail.com Bill Napier - Napier Marketing Group, Inc. - billnapier@napiermkt.com - 612-217-1297

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