Social Media Training, Mentoring and Management
Google PlusIt’s all positive……
What is Google Plus?“Google+ is not a socialnetwork”(Vic Gundotra, Head of Google+)
The “Social Layer”Google+ is the social layer around allgoogle products. Gmail YouTube Maps Docs Drive Calendar
Advantages of Google+ Updates seen by all your followers Segment your followers with Circles No annoying ads Hangouts...
SEO Implications “Social SEO” Google+ posts are indexed Use keywords in posts +mentions pass on link juice (“follow” l...
Why Use Google+?“A consistent, integrated identity is key tocontinued SEO success as the web shiftsfrom links and pages to...
To Summarise…Forget Black Hat andWhite Hat SEO……Google+ is Party HatSEO.Enjoy!www.purrfectlysocial.co.uk
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Google Plus - Lincoln Marketing Club June 2013

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This is a presentation I gave at the Lincoln Marketing Club, June 2013.
Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.

Published in: Business, Technology
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  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts
  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts
  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts
  • Google Plus - Lincoln Marketing Club June 2013

    1. 1. Social Media Training, Mentoring and Management
    2. 2. Google PlusIt’s all positive……
    3. 3. What is Google Plus?“Google+ is not a socialnetwork”(Vic Gundotra, Head of Google+)
    4. 4. The “Social Layer”Google+ is the social layer around allgoogle products. Gmail YouTube Maps Docs Drive Calendar
    5. 5. Advantages of Google+ Updates seen by all your followers Segment your followers with Circles No annoying ads Hangouts Communities Pages & profiles have Page Rank Google Authorship Can format text, no character limit +1 button
    6. 6. SEO Implications “Social SEO” Google+ posts are indexed Use keywords in posts +mentions pass on link juice (“follow” links) Authorship – link author bio to G+ profile Aim to connect with high ranking profiles Consistent G+ activity gets you noticed!
    7. 7. Why Use Google+?“A consistent, integrated identity is key tocontinued SEO success as the web shiftsfrom links and pages to relationships andpeople – Google+ provides that consistencyand integration between search and social.”Colin Walker, Social Thoughts
    8. 8. To Summarise…Forget Black Hat andWhite Hat SEO……Google+ is Party HatSEO.Enjoy!www.purrfectlysocial.co.uk
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