Google Plus - Lincoln Marketing Club June 2013
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Google Plus - Lincoln Marketing Club June 2013

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This is a presentation I gave at the Lincoln Marketing Club, June 2013. ...

This is a presentation I gave at the Lincoln Marketing Club, June 2013.
Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.

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  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts
  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts
  • Search plus your world - author pic in search results – works for blog posts as well as G+ posts

Transcript

  • 1. Social Media Training, Mentoring and Management
  • 2. Google PlusIt’s all positive……
  • 3. What is Google Plus?“Google+ is not a socialnetwork”(Vic Gundotra, Head of Google+)
  • 4. The “Social Layer”Google+ is the social layer around allgoogle products. Gmail YouTube Maps Docs Drive Calendar
  • 5. Advantages of Google+ Updates seen by all your followers Segment your followers with Circles No annoying ads Hangouts Communities Pages & profiles have Page Rank Google Authorship Can format text, no character limit +1 button
  • 6. SEO Implications “Social SEO” Google+ posts are indexed Use keywords in posts +mentions pass on link juice (“follow” links) Authorship – link author bio to G+ profile Aim to connect with high ranking profiles Consistent G+ activity gets you noticed!
  • 7. Why Use Google+?“A consistent, integrated identity is key tocontinued SEO success as the web shiftsfrom links and pages to relationships andpeople – Google+ provides that consistencyand integration between search and social.”Colin Walker, Social Thoughts
  • 8. To Summarise…Forget Black Hat andWhite Hat SEO……Google+ is Party HatSEO.Enjoy!www.purrfectlysocial.co.uk