The document analyzes three movie posters: Lucy, The Fault in Our Stars, and Man of Steel. It discusses elements like camera angles, character positioning, logos, taglines, colors, lighting, and facial expressions that are used to convey genre, establish characters, provide context about the plot, and attract audiences. Key details that give hints about the stories and intrigue viewers are emphasized through visual composition choices on the posters.

1. Movie poster Analysis

2. Lucy
This is a movie poster for the film Lucy, the film is a thriller and could also fall into the
categories Sci-fi or Action and Adventure. A close up has been used, this shows the
audience the difference in her eye which shows the audience that it could be a sci-fi and
a thriller, her eye also creates enigma as to why it is different. The use of a close up also
shows that she is quite emotionless, this gives a hint to the plotline as well as
establishing genre. The names of key actors ‘Scarlett Johansson’ and ‘Morgan Freeman’
are used on the poster however ‘Morgan Freeman’ does not appear or the poster
himself this is because he is a well known actor and may attract more viewers. Scarlett
Johansson is the only character on the poster which establishes that she is the main
character, Lucy, to the audience while also creating enigma as to who Lucy is and why
she is important. The lighting used draws attention to her face and makes it stand out to
the audience, this again shows her emotion and makes her eye stand out. The tagline
used establishes the sci-fi genre as well as thriller, it also establishes a generic idea of
what the plot may be about. The background is black and makes the orange and white
text used stand out. Orange is also associated with crime in America as they have to
wear orange jumpsuits in prison, this may help to establish the thriller genre. The title is
the biggest text item on the poster which makes it stand out to the audience. All the
text used on the page is in block capitals this makes each piece of text seem important
and could have been used to establish genre.

3. The Fault In Our Stars
The Fault In Our Stars is a Romance movie but could also be classed as a Drama or Tragedy and
has lots of comedy elements in it. A two shot has been used to establish the romance genre
and create enigma as the audience wants to find out about the couples relationship for
example who the two people are and how they met. A mid shot has also been used which
shows their facial expressions and their costume. The mid shot also allows you to see her
oxygen tube which gives the audience a hint to what the plotline could be based on while also
creating enigma as they might wonder why she needs an oxygen tube. ‘Based on the New York
Times #1 best seller’ is written across the top, this makes the audience think that the movie
will be good because the book was a best seller, also anyone who enjoyed the book would
want to go and see it. The title is written in the same way as it is on the book, this creates a
connection between the book and the film and anyone who has read the book may want to
watch the film. The text is in blue and white which are quite calm colours to symbolise the
film. The tagline ‘One sick love story’ shows that there may be a twist in their romance and
that it isn’t particularly cliché. The tagline could also represent that there is illness involved in
the film by the use of ‘sick’, making this pun also reflects that there will be a humorous side to
the film as well as reflecting the type of humour that will be used as it is usually quite dark
humour. The characters are closely positioned and look quite affectionate, this portrays to the
audience the genre of romance and shows that these will be the characters the film is based
upon. Their costumes are quite simple and plain showing that they are just normal people that
the audience can relate to.

4. Man Of Steel
Man of Steel is a superhero movie based on DC comic’s Superman, it is a fantasy film but could also fall under Sci-fi
or Action and Adventure. A low camera angle has been used to make him look powerful and majestic, this shows
the audience that he is the hero in the film. The angle also emphasises his muscles which may entice a wider
female audience as well as showing his strength and that he is powerful. The Superman logo appears twice on the
poster, once on his costume and another behind the ‘Man Of Steel’ title, this is important because the poster
doesn’t include the words ‘Superman’ anywhere and therefore expects the audience to be able to identify the
character purely through the logo and costume. The recognition of Superman helps to establish the action and
fantasy genre of superheroes and also may entice the audience if they enjoyed other Superman movies or the
Superman comics. The lighting makes him seem as though a spotlight is on him which makes him seem majestic
and powerful. The light source could be the sun shining on him or it could also be interpreted as an alien spaceship
which would establish an invasion to the audience which is the plotline of the film. The title is small on the page
and so more attention is drawn to the character, showing that he is of importance. The title is silver and almost
metallic on a dark background, the superman logo behind is red and appears to be made of steel symbolising the
title, the silver and red contrast and so stand out to the audience. The lighting reflecting on the silver title also
creates a futuristic feel and establishes the fantasy genre. As the audience already know who Superman is and
that he is the hero enigma is created as to who the villain is making the audience want to watch the film to find
out. He is wearing a cape which represents that he may be able to fly which establishes the fantasy and action
genres, his costume is also in his legendary colours red and blue making him known as Superman and contrasting
with the dull grey background making him stand out to the audience and establishing genre. Names of key actors
are used just above the title to entice the audience if they recognise the actors name. ‘Coming soon’ is written
along the bottom, it stands out to the audience because it is in the same style as the title, this makes the audience
wonder when the film is going to come out so may make some further research into the film. The actor, Henry
Cavill, has quite a serious facial expression showing his seriousness about saving the world. He is looking up which
creates enigma as the audience wonder what he is looking at while also adding the idea of him being powerful and
majestic.