Presentation of a closed Facebook meetup on Feb 8th 2011. 2月8日の表題勉強会で利用するスライド。 世界に向けて情報発信する目的で、敢えて英語にした。

1. Socialmedia Use Cases and
Startup Cases Study
Naoki Sugiura
@naokis
th
Feb 8 2011
© 2011 Naoki Sugiura All rights reserved.

2. Business Usage of Socialmedia
Why do we use socialmedia?
● Objective
1. Marketing and Promotion
A company wants to promote its products and services
using socialmedia.
2. Personal learning and growth
Business persons want to learn skills, obtain ability and
increase productivity
Today I focus on #2.
© 2011 Naoki Sugiura All rights reserved.

3. Business Usage of Socialmedia
What is the scope of socialmedia?
● Scope of Socialmedia
✔ Narrow; managing human relationship (social network)
✔ Medium; Media (cf. Massmedia)
✔ Broad; web services, sharing functions among people
● cf. What is “Social” or “Society”?
✔ Village; I know all.
✔ Town; I don't know all, but I meet all.
✔ City; I don't know neither meet all.
© 2011 Naoki Sugiura All rights reserved.

4. Socialmedia I use
1 Human relationship Mixi, Facebook, renren.com [Chinese]
Twitter, youRoom [for closed community] ,
2 Communication media Salesforce Chatter [Enterprise]
3 Entertainment media Naver
3&4 YouTube
4 Personal media Blog, Slideshare, Linkedin [Business SNS ], Quora [QA]
4&5 Google Calendar, RTM* [Todo], Ustream, Tumblr
Increase Knowledge
Mindia [personal wiki] , Enterprise Wiki, Evernote,
5 Productivity, delicious [bookmark] , mediamarker [books]
Knowledge Sharing
Gray not in use yet enough or no account yet.
RTM Remember the Milk
© 2011 Naoki Sugiura All rights reserved.

5. Blog – Personal media
● Diary
● Aggregation
● Twitter
● Facebook
● Slideshare
● Mindia [Knowledge base]
● Google Calendar
● RTM [todo]
● Mediamarker [books]
© 2011 Naoki Sugiura All rights reserved.

6. Mediamarker – book management
● Manage book
reading.
● Measurement
● Integrated with
Amazon, and public
library services.
© 2011 Naoki Sugiura All rights reserved.

7. Mindia – knowledge base
● Personal wiki
● Web-top Editor
● Logical Structure
● Re-edit
● Auto linker
● Sharing
keywords
© 2011 Naoki Sugiura All rights reserved.

8. Working Paradigm Shift
The meaning of working has changed and will too.
20th Century 21th Century
Production
Company Knowledge Workers
Owner
Company and
Master and Slaves Mutual Partnership
Workers
Many (Full time / Part
Employment Full time job time / Contract /
Freelance )
Resources Own Outsourcing
Market Initiator Suppliers Customers
Technology
1:1 N: N
and Industry
Ref: Next Society by Peter Drucker (2002)
© 2011 Naoki Sugiura All rights reserved.

9. Conclusion
We shall have
personal strategy and media
for survival and growth.
© 2011 Naoki Sugiura All rights reserved.