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Social Media and Social Networking Overview for Women in Ag conference in Delaware Feb 16, 2010

Social Media and Social Networking Overview for Women in Ag conference in Delaware Feb 16, 2010

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  • Hi my name is Nan Stenzel from University of Maryland ExtensionWhen I was asked to do this presentation I was a bit hesitant because I wasn’t really sure who the audience would be and how much they would already know about social networking and social media.So, lets see a show of hands…How many Facebook users?How many Twitter users?How many has a Blog?How many do these things for their businesses / organizations / farms ???Ok so, hopefully those of you that have been using social networking sites will still get something out of this and hopefully those that have not ventured down that path yet will be encouraged to give it a try.After this is a face-to-face networking session and hopefully this will provide some “food for thought and discussion”!!!
  • If you’re new to social networking, you may first want to think about what kind of user do you want to be?Are you going to try to keep it strictly personal or are you willing to mix personal and business? If you run a farm business, are you going to want to reach out to current customers, gain new one’s, etc.Just some things to think about before you get started!
  • Many people first don’t really know what they would use social networking for… What kinds of things would I post? Who would be interested in it? This ties back to the previous slide…. What type of social networking user do you want to be?
  • Example of a Home PageActually, I had to scramble a bit last week because Facebook changed their layout and interface on me. This is a picture from the help section describing the layout of the new home page.
  • Choose a category from one of the drop down optionsProvide a Name for the PageEnter the security words
  • If you already have a facebook account, you can log in hereIf you don’t already have a facebook account, you can create one here
  • Some Examples of Organizations and Businesses


  • 1. Social NetworkingSocial Media
    Nan Stenzel
    Regional IT Coordinator
    University of Maryland Extension
  • 2. What is it?
    Lots of definitions out there!
    Social Media
    Traditional Media - One Way Communication
    Newspaper, Radio, TV, Magazines
    Social Media – Interactive Communication
    Facebook, Twitter, LinkedIn, YouTube, etc
    Social Networking
    The Act of Communicating using Social Media Tools
    Social Networking
    Interact and Engage w/others
    Sharing Content/Building Relationships
    Social Media/Social Networking
  • 3. The Main Players
  • 4. Personal
    Family & Friends
    Businesses/Organizations that interest you
    Professional & Business
    Some Family & Friends – a good way to start
    Work Associates
    Businesses/Organizations that you know/utilize/local
    May need to be cautious of who you “friend” or “follow”
    Keep up to date with issues/concerns
    Communicate your “Message”
    Type of Social Network Users(besides teenagers!)
  • 5. Short Updates
    Links to Resources
    Ask Question
    Social Media Content
    News / Articles
  • 6. 350 Million Users
    100 Million US
    Women age 55 and older are among the fastest growing adopters
    3.5 billion pieces of content shared each week
    Credit: Ohio Farm Bureau presentation for eXtension webinar on Social Media in AG
  • 7. Facebook – Create Accountwww.facebook.com
    For Personal
    For Business/Org
  • 8. Home Page
    News Feeds
    Most Recent – All activities of Friends in real-time
    Top News – Aggregates interesting content
    Top Menu
    Buttons for Home, Profile, Search, Account
    Indicators for Friend Requests, Messages, & Notifications
    Left Pane Menu
    Friends, Photos, Messages, News Feed, Events
    Applications, games, etc
    Chat List
    Personal Profile
    What your friends can see about you
    Your Wall – Where your posts show up and where your friends can post something to you
    Facebook - Personal
  • 9.
  • 10. Example of Profile Page
  • 11. Friends
    They can see what you share
    You can see what they share
    Posts show up on your News Feed
    Can see each other’s Walls, Profile Info, Photos
    How do I find Friends?
    Use the Search box
    Add as a Friend Button
    Friends Menu
    Find friends from email addresses
    Classmates, Co-workers, IM
    Friends of Friends
    Suggested Friends List
    Facebook – Personal
    Will you be my friend???
  • 12. Facebook – Sharing Content
    Click this box at the top of either the Home Page or Profile Page to add content.
    Buttons for attaching pictures, videos, events, notes, links, etc
    Click the Lock to control who gets to see this content.
    Click the Share Button when done!
  • 13. Account Button (on top menu)
    Edit Friends – Organize into Lists
    Account Settings – Your name & basics
    Privacy Settings
    Profile Settings
    Contact Settings
    Search Settings
    Block Settings
    Only Friends
    Friends of Friends
    Friends and Network
    For families with teenagers: Facebook Safety Guide
    Facebook – Settings / Security
  • 14. Treat others with kindness and respect
    You never know who is looking at your friends wall
    Be mindful of “TMI”
    Don’t be a “Facebook Spammer or Stalker”
    Don’t post anything that you wouldn’t share face-to-face, or
    Don’t post anything that you wouldn’t want your mother, father, kids, boss, police, employers, etc to see
    Defensive Strategies
    You can hide people or applications.
    You can delete things posted to your wall.
    You can untag yourself from pictures.
    Online Social Etiquette
  • 15. Facebook Pages
    Facebook Fan Pages – Organizations & Businesses
  • 16. Create – for business/organizationPage 1
  • 17. Create – for business/organizationPage 2
  • 18. Farm Bureau
    Delaware, Ohio
    Univ of Maryland, Delaware
    Other Ag/Extension Related
    MidAtlantic Farm Credit
    AgriNews Publication
    Grow It Eat It
    Local/State Businesses and Organizations
    Talbot Tourism
    WCEI Radio / Star Democrat
    The Wine Coach
    Maryland State Parks
    Facebook - Organization Examples
  • 19. Twitter
  • 20. Like a text message
    Allows you to communicate with a group of people quickly and easily
    Limited to 140 characters
    You “follow” others
    Other people are your “followers”
    Your “tweets” go out to all followers
    Your “tweets” are also public and available via searches
    Twitter Basics
  • 21. Twitter Messages - Examples
  • 22.
    • Special symbols used:
    • 23. @username (replies or mentions)
    • 24. # (Hashtag) – used in front of keywords
    • 25. To make finding similar/related messages easier
    • 26. RT (Retweet)
    • 27. D username (Direct Message)
    • 28. You can Direct Message (DM) followers for privacy
    More Twitter Basics
  • 29. Check out Twitter w/o creating account: www.twitter.com/”username”
    Breakingnews – MSNBC Gilmerdairy
    JPlovesCOTTON/ag-women (this is a list)
    Search Twitter: www.twitter.com – and do a search
    Search keywords or company names
    #ag #beef
    #farm #farm2u
    Each @username and #hashtag are links. You can click them to see more about the user or the hashtag
    More Twitter Basics
  • 30. Use Settings link – update and manage your account information
    Can make your account Private so that only people that you approve can follow your tweets
    Use a real picture or logo
    Be respectful
    Your tweets are around forever and go to ALL your followers as well as the public
    Can be liable for defamation, etc
    Posting the same update over and over is SPAMMING
    Search topics using keywords and hashtags to find people that you may want to follow
    Look at users tweets before you decide to follow
    Twitter - Safe Tweeting
  • 31. TweetDeck: http://www.tweetdeck.com
    Desktop & Mobile (iPhone)
    TwitterFox: http://twitterfox.net
    Firefox Web Browser Add-on (notice the .NET)
    Seesmic: http://www.seesmic.com
    Desktop, Web, and Mobile (Blackberry & Android)
    UberTwitter: www.ubertwitter.com
    OpenBeak: http://www.orangatame.com
    Blackberry – used to be called Twitterberry
    Tweetie: Available through iTunes Store
    Twitpic: http://www.twitpic.com
    Allows you to share photos on Twitter
    Bit.ly: http://www.bit.ly
    Can shorten web links to post on Twitter
    You can send a tweet from any cell phone.
    Twitter – Tools
  • 32. Tweetdeck Example
  • 33. Blog = Web + log
    A blog is a lot like an online journal/diary
    Can be random topics or focused on a topic
    Different from a Web Site/Page
    A single page of entries
    Reverse chronological order
    Public (usually)
    Single/Multiple Authors
    Text blurbs – can also contain pictures, links
    Side Menus
    Searching, Keywords, Archives, Links
    Blogging Basics
  • 34. Blogspot – www.blogger.com
    Part of Google
    Can’t search all blogs, but you can “See Next Blog”
    Wordpress – www.wordpress.com
    Highlights various blogs on their home page
    Can search all blogs
    Posterous – www.posterous.com
    Can email blog updates, pictures, videos, links
    Blogging – Creating a Blog
  • 35. The Dairyman’s blog
    Andy Kleinschmidt – Ag Educator, Ohio
    Grow It - Eat It Program
    Kent County Delaware Extension
    Blog Examples
  • 36. We often hear about funny videos or even not so funny videos on YouTube
    There are also educational and interesting videos that are available for free
    Use the Search Box at top
    Click the “Channels” link
    To see videos by category
    Create a Account to have your own “Channel” and save your favorites, create a playlist
  • 37. Acceptable formats:
    .avi, .mov, .wmv, .mpg, .3gp (cellphones)
    No larger that 2gb
    No longer than 10 minutes
    Free Editing Software
    Apple iMovie
    Microsoft Movie Maker
    Many others available for $$$
  • 38. Integrated Example
    Will Gilmer – Gilmer Dairy Farms - AL
    Website – www.gilmerdairyfarm.com
    Blog – The Dairyman’s blog
    Facebook – Gilmer Dairy Farm
    Twitter – www.twitter.com/gilmerdairy
    Youtube – www.youtube.com/gilmerdairy
  • 39. Anyone want to share their experiences????
    Slides are available at: www.slideshare.net/nanstenzel