0
What Is
                            A Blog?
CORPORATECOSMO.COM
The cosmopolitan style of marketing
Visual Presentation
          By
CorporateCosmo.com
What You Will Learn:



     • What Is A Blog?
     • To Host or Not To Host
     • Different Blogging Platform
What Is A Blog?

  1. Contents listed in
chronological order with
   recent post on top
What Is A Blog?

2. Content is frequently updated
    (which the search engine loves)
What Is A Blog?

3. Allows Your Audience To
      Leave Comments
        (great way to build
 relationships and communitie...
What Is A Blog?

4. Easy as 1-2-3 to add
     new content
        click on
      1. new post
    2. add content
    3. cli...
What Is A Blog?

5. Establish you as an
    industry leader
(opportunity to gain authority
      and credibility)
To Host or
Not To Host
(2) Main Types of Blogs

     • Hosted Blogs
   • Nonhosted Blogs
Hosted Blogs
       Advantages:

 • No need to worry about
software/coding knowledge
  • Hosting/Service is Free
    • Eas...
Hosted Blogs
            Disadvantages:

       • You don’t have total
        control of your blog
       (Hosted blogs h...
Hosted Blogs
            Disadvantages:

         • Limitations on
       Customizing Your Blog

(You can not install your...
Hosted Blogs
     Disadvantages:

 • Unable to Monetize
      Your Blog
(Unable to start affiliate programs
        Google...
Nonhosted Blogs
(blogs on your web server)
       Advantages:

  • Monetize Your Blog
            by
 Contextural Advertis...
Nonhosted Blogs
  (blogs on your web server)
         Advantages:

      • Personalization and
         Customization
(acc...
Nonhosted Blogs
   (blogs on your web server)
          Advantages:

     • More Bandwith Space
(Free, hosted blogs have s...
Nonhosted Blogs
(blogs on your web server)
     Disadvantages:

       • Requires More
      Technological Skills
 (You ar...
Nonhosted Blogs
(blogs on your web server)
     Disadvantages:

      • Paying for
   Domain Registration
    and Web Host...
Different
Blogging Platform:
    • Wordpress.com
      • Blogger.com
     • Typepad.com
  • Movabletype.com
My Personal Experience!
        Last years I started blogging using the
       free hosted blog from Wordpress.com.
      ...
For any questions or comments
          please visit
     corporatecosmo.com

   the cosmopolitan style of marketing for
 ...
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What Is A Blog?

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Not sure if you want to start a blog? View this presentation on the advantages and the disadvantages of starting a free hosted blog or a nonhosted blog. Happy Blogging?

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Transcript of "What Is A Blog?"

  1. 1. What Is A Blog? CORPORATECOSMO.COM The cosmopolitan style of marketing
  2. 2. Visual Presentation By CorporateCosmo.com
  3. 3. What You Will Learn: • What Is A Blog? • To Host or Not To Host • Different Blogging Platform
  4. 4. What Is A Blog? 1. Contents listed in chronological order with recent post on top
  5. 5. What Is A Blog? 2. Content is frequently updated (which the search engine loves)
  6. 6. What Is A Blog? 3. Allows Your Audience To Leave Comments (great way to build relationships and communities)
  7. 7. What Is A Blog? 4. Easy as 1-2-3 to add new content click on 1. new post 2. add content 3. click publish
  8. 8. What Is A Blog? 5. Establish you as an industry leader (opportunity to gain authority and credibility)
  9. 9. To Host or Not To Host
  10. 10. (2) Main Types of Blogs • Hosted Blogs • Nonhosted Blogs
  11. 11. Hosted Blogs Advantages: • No need to worry about software/coding knowledge • Hosting/Service is Free • Easier to jump start
  12. 12. Hosted Blogs Disadvantages: • You don’t have total control of your blog (Hosted blogs have guidelines you must follow, if you do not follow their rules, your blog will be removed.)
  13. 13. Hosted Blogs Disadvantages: • Limitations on Customizing Your Blog (You can not install your own plug-ins or extras. The level of customization is limited.)
  14. 14. Hosted Blogs Disadvantages: • Unable to Monetize Your Blog (Unable to start affiliate programs Google AdSense or any other programs to generate income)
  15. 15. Nonhosted Blogs (blogs on your web server) Advantages: • Monetize Your Blog by Contextural Advertising Affiliated Links Selling Products
  16. 16. Nonhosted Blogs (blogs on your web server) Advantages: • Personalization and Customization (access to free plugins, widget, templates to personalize and customize your blogs to fit your brand)
  17. 17. Nonhosted Blogs (blogs on your web server) Advantages: • More Bandwith Space (Free, hosted blogs have space limitations With non-hosted blog you can use as much space as you need)
  18. 18. Nonhosted Blogs (blogs on your web server) Disadvantages: • Requires More Technological Skills (You are responsible for installing, maintaining and backing up all data. Many web hosts will not give technical support.)
  19. 19. Nonhosted Blogs (blogs on your web server) Disadvantages: • Paying for Domain Registration and Web Hosting
  20. 20. Different Blogging Platform: • Wordpress.com • Blogger.com • Typepad.com • Movabletype.com
  21. 21. My Personal Experience! Last years I started blogging using the free hosted blog from Wordpress.com. (A great platform for beginners to get their feet wet.) I fell in love with blogging! But, I was adamant about exploring the additional features the free hosted platform could not provide. For example: • Audio, Video content without any space limitation. • Personalizing and customizing layout. • Personal url name. • The opportunity to sell my own products. So I got serious, and decided to • register my domain name • get a web hosting account from GoDaddy.com Now I’m happy Blogging!
  22. 22. For any questions or comments please visit corporatecosmo.com the cosmopolitan style of marketing for the socially conscious entrepreneurs
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