Experience Design: Why Pages Are The Last Thing You Need To Worry About
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Experience Design: Why Pages Are The Last Thing You Need To Worry About



Annotations/Backstory available on my blog: http://www.exfoo.com/2009/03/emerging-experience-design-tenets/ ...

Annotations/Backstory available on my blog: http://www.exfoo.com/2009/03/emerging-experience-design-tenets/

Some thoughts on emerging approaches to designing experiences; major differences between traditional "IA" or "desktop publishing" and designing user experiences.



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  • Thanks guys. Yeah, I didn't set out to tell the difference between IA and UX...but, you're right...it's about the experience. More to come on this...as the narrative or steps is just a part of it.
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  • Lovely! Clear and well organized. An inspiration. Thanks so much for posting.
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  • Great presentation. I'm often asked what is the difference between IA and UX. The answer that UX is just a fancy name for IA isn't very informative. Your presentation pulls out a key conceptual difference. Small point but the stories look more like journeys to me. It's a single protagonist going on a journey through a series of pages - or more likely I've missed the point. Thanks for sharing.
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    Experience Design: Why Pages Are The Last Thing You Need To Worry About Experience Design: Why Pages Are The Last Thing You Need To Worry About Presentation Transcript

    • Yeah, I Know...Right? I don’t think that the guy from Finland who designed this slide ever read my article...
    • Anyway...Hi. I’m Tim.
    • Twitter @nanotim
    • Experience Design Why Pages are the Last Things You Need To Worry About or...
    • How I Learned to Keep Jakob on the Shelf Until I’m Designing a Page
    • So...It’s Three Things It’s Always 2, 3, or 5 Things...Right?
    • First Design Experiences - Not Pages
    • Second Grow Organically
    • Third Design Inside Out
    • Pages The Old Building Blocks
    • People Aren’t Looking for Pages They Want Answers
    • The Experience of Finding Digital Brings Drastic Changes to the Role of an Index
    • Search Was King Because Attribution Has Been Going to Last Click Share Video with Friends Gather Online Clue ! dropped in Show Watch Show Registration on Microsite View YouTube Video ! View YouTube Video ! Magazine Ad Impression ! Microsite Visit ! View Email ! Text Message ! Outdoor Display !
    • ! ! ? ! ? ! ! ? ? ? ! ! ? ? ! ? ? ? ? ? ! ! ! ! Real Behavior is Messy Mapping a Series of Interactions ? ! ! ! ! ? ? ! ! ! ? ? ! ?
    • So...Let’s Design Experiences Behavior cannot be modeled in a Site Map
    • We Can Design Experiences And...then a Site Map
    • Homepage Cheats Index Page Cheats In ience + Situation e Gamer Seeker ituation: he Gamer Seeker is already miliar with the G4TV.com ite. e is stuck on the 5th level of arhammer 2 for Xbox, but Storyboard an’t seem to get pass e Ogre. e knows he can go to The page rebuilds with a The gamer lands on the Cheat The Gamer enters the Warhammer 2 cheats, as 4TV.com’s site to find out index page where they are able to related information. They Homepage via a bookmark User Action heats from others around filter their results by “Platform” to filter to level specific ch that they have set previously. and “Genre” and finally “Title. e community. After finding and reading They select “Cheats” under quot;They go through the alphabetical the cheat, hey notice that Start with Stories the Game Menu. index results and select community of other Warh Warhammer 2 Gamers. ience Situation Questions Lo-fi UI’s + Narrative FTW an’t get pass level 5! Can I find it on TV.com? Okay. I notice there is a category for eat. There are results for Warhammer 2. Warhammer 2. I wonder how many entries I now have 237 results. onder how many there are? there are? ay. There are quite a few results. How Great. I can filter down to just le n I find my specific result? results, read, and copy the che onder what everyone else is saying out Warhammer 2? w! There is a huge community of rhammer 2 fans...I wonder what the top mer has to say? Video Clips Cheat Database Cheat Database Content Available News & Reviews UGC Cheats UGC Cheats UGC
    • Reseller Program Landing Sales Guide Search Grants and Programs Grant Detail 5 Home 13 Predictive Search UI About Intel Landing 12 11 1 9 Corporate Leadership Leadership 10 Technologies Experiences Aggregate 6 2 Stories Combine to Show System Structure Download Item 8 Product Nav Support Landing Language Support Article 3 4 Product Category Landing Product Family Landing Products Landing
    • In Review Design Experiences - Not Pages
    • In Review People Aren’t Looking for Pages People Are Looking for Answers + Entertainment Design the Experience, Then Design the Site Map Compile Stories to Describe the System
    • Part 2 Die, Enterprise, Die
    • Innovate, Then Integrate Design What You’re Going to Design
    • Are Those Requirements? Or, Are You Just Happy to See Me?
    • Who’s Designing Here, Anyway? The Solution Is The Design
    • Design is Thinking, Made Visual - Saul Bass
    • A Word on UX + Creative How to Design Together
    • UX Roles Analyze the Challenge, State the Insight, Connect the Solution
    • UX Roles Understand Relationships Between Brand, Product, + People
    • UX Roles Fight for the User
    • Creative Roles Evoke Visceral Reactions
    • Creative Roles Make People Feel an Idea
    • Creative Roles Visualize Thinking
    • Comfortable Chaos The Best We Can Hope For, Sometimes...
    • In Review Grow Organically
    • In Review Enterprise Will Not Innovate by Nature Innovate, Then Integrate Requirements Are Not the Design Strive for Comfortable Chaos with Creative
    • Part 3 Design Inside Out + Outside In
    • The Real World Unstructured Data
    • Semantic Structures Even Indexed Information Is Not Optimal
    • Bottom-Up Tagging Limited by Quantity of Topics + Differences in Usage
    • Why Design Ontology? Multiple Concepts of Meaning for Organizing Content
    • What Does It All Mean? We Must Swing Both Ways
    • Create the Experience Provide the Context + Container
    • What Is the Experience? What Does the Brand Do? What Do People Do?
    • Create the Containers What’s the Context? Where Does This Happen?
    • In Review Design Inside Out
    • In Review The Best Index Still Yields a List Semantic = Strong Identifiers, Simpler Experiences Ontology = Good for Growing Structures Ontology != Silver Bullet Design the Heart of the Experience + Page/Context
    • Thanks, a lot... Please reach out Tim Richards Director, User Experience Razorfish tim@exfoo.com More at: feed.razorfish.com
    • Credits Photos + Work Slide 4, Tim @ LA UX Party: Jeff Mercado Slide 7, 3 Things: http://www.flickr.com/photos/visbeek/2284023857/ Slide 8, I’ve Got a Bad Feeling About This: http://www.flickr.com/photos/texmetz/2925660924/ Slide 9, Leave The Desk...: http://www.flickr.com/photos/monkfish44/2926711594/ Slide 10, What Is It, Sir?: http://www.flickr.com/photos/monkfish44/3266299770/ Slide 26, PlayBill “One, Two, Three”: http://www.idave.com Slide 41, Ontology Diagram: Rich Keeves Slide 42, Basil Exposition, Austin Powers: http://www.imdb.de/media/rm789813248/ch0002431 Slide 43, First Month! 02: http://www.flickr.com/photos/carpintinha/3016009302/ Slide 44-45, G4 Sketches: Darren Wong