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Experience Design: Why Pages Are The Last Thing You Need To Worry About
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Experience Design: Why Pages Are The Last Thing You Need To Worry About


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Annotations/Backstory available on my blog: …

Annotations/Backstory available on my blog:

Some thoughts on emerging approaches to designing experiences; major differences between traditional "IA" or "desktop publishing" and designing user experiences.

  • Thanks guys. Yeah, I didn't set out to tell the difference between IA and UX...but, you're's about the experience. More to come on the narrative or steps is just a part of it.
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  • Lovely! Clear and well organized. An inspiration. Thanks so much for posting.
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  • Great presentation. I'm often asked what is the difference between IA and UX. The answer that UX is just a fancy name for IA isn't very informative. Your presentation pulls out a key conceptual difference. Small point but the stories look more like journeys to me. It's a single protagonist going on a journey through a series of pages - or more likely I've missed the point. Thanks for sharing.
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  • 1. Yeah, I Know...Right? I don’t think that the guy from Finland who designed this slide ever read my article...
  • 2. Anyway...Hi. I’m Tim.
  • 3. Twitter @nanotim
  • 4. Experience Design Why Pages are the Last Things You Need To Worry About or...
  • 5. How I Learned to Keep Jakob on the Shelf Until I’m Designing a Page
  • 6. So...It’s Three Things It’s Always 2, 3, or 5 Things...Right?
  • 7. First Design Experiences - Not Pages
  • 8. Second Grow Organically
  • 9. Third Design Inside Out
  • 10. Pages The Old Building Blocks
  • 11. People Aren’t Looking for Pages They Want Answers
  • 12. The Experience of Finding Digital Brings Drastic Changes to the Role of an Index
  • 13. Search Was King Because Attribution Has Been Going to Last Click Share Video with Friends Gather Online Clue ! dropped in Show Watch Show Registration on Microsite View YouTube Video ! View YouTube Video ! Magazine Ad Impression ! Microsite Visit ! View Email ! Text Message ! Outdoor Display !
  • 14. ! ! ? ! ? ! ! ? ? ? ! ! ? ? ! ? ? ? ? ? ! ! ! ! Real Behavior is Messy Mapping a Series of Interactions ? ! ! ! ! ? ? ! ! ! ? ? ! ?
  • 15. So...Let’s Design Experiences Behavior cannot be modeled in a Site Map
  • 16. We Can Design Experiences And...then a Site Map
  • 17. Homepage Cheats Index Page Cheats In ience + Situation e Gamer Seeker ituation: he Gamer Seeker is already miliar with the ite. e is stuck on the 5th level of arhammer 2 for Xbox, but Storyboard an’t seem to get pass e Ogre. e knows he can go to The page rebuilds with a The gamer lands on the Cheat The Gamer enters the Warhammer 2 cheats, as’s site to find out index page where they are able to related information. They Homepage via a bookmark User Action heats from others around filter their results by “Platform” to filter to level specific ch that they have set previously. and “Genre” and finally “Title. e community. After finding and reading They select “Cheats” under quot;They go through the alphabetical the cheat, hey notice that Start with Stories the Game Menu. index results and select community of other Warh Warhammer 2 Gamers. ience Situation Questions Lo-fi UI’s + Narrative FTW an’t get pass level 5! Can I find it on Okay. I notice there is a category for eat. There are results for Warhammer 2. Warhammer 2. I wonder how many entries I now have 237 results. onder how many there are? there are? ay. There are quite a few results. How Great. I can filter down to just le n I find my specific result? results, read, and copy the che onder what everyone else is saying out Warhammer 2? w! There is a huge community of rhammer 2 fans...I wonder what the top mer has to say? Video Clips Cheat Database Cheat Database Content Available News & Reviews UGC Cheats UGC Cheats UGC
  • 18. Reseller Program Landing Sales Guide Search Grants and Programs Grant Detail 5 Home 13 Predictive Search UI About Intel Landing 12 11 1 9 Corporate Leadership Leadership 10 Technologies Experiences Aggregate 6 2 Stories Combine to Show System Structure Download Item 8 Product Nav Support Landing Language Support Article 3 4 Product Category Landing Product Family Landing Products Landing
  • 19. In Review Design Experiences - Not Pages
  • 20. In Review People Aren’t Looking for Pages People Are Looking for Answers + Entertainment Design the Experience, Then Design the Site Map Compile Stories to Describe the System
  • 21. Part 2 Die, Enterprise, Die
  • 22. Innovate, Then Integrate Design What You’re Going to Design
  • 23. Are Those Requirements? Or, Are You Just Happy to See Me?
  • 24. Who’s Designing Here, Anyway? The Solution Is The Design
  • 25. Design is Thinking, Made Visual - Saul Bass
  • 26. A Word on UX + Creative How to Design Together
  • 27. UX Roles Analyze the Challenge, State the Insight, Connect the Solution
  • 28. UX Roles Understand Relationships Between Brand, Product, + People
  • 29. UX Roles Fight for the User
  • 30. Creative Roles Evoke Visceral Reactions
  • 31. Creative Roles Make People Feel an Idea
  • 32. Creative Roles Visualize Thinking
  • 33. Comfortable Chaos The Best We Can Hope For, Sometimes...
  • 34. In Review Grow Organically
  • 35. In Review Enterprise Will Not Innovate by Nature Innovate, Then Integrate Requirements Are Not the Design Strive for Comfortable Chaos with Creative
  • 36. Part 3 Design Inside Out + Outside In
  • 37. The Real World Unstructured Data
  • 38. Semantic Structures Even Indexed Information Is Not Optimal
  • 39. Bottom-Up Tagging Limited by Quantity of Topics + Differences in Usage
  • 40. Why Design Ontology? Multiple Concepts of Meaning for Organizing Content
  • 41. What Does It All Mean? We Must Swing Both Ways
  • 42. Create the Experience Provide the Context + Container
  • 43. What Is the Experience? What Does the Brand Do? What Do People Do?
  • 44. Create the Containers What’s the Context? Where Does This Happen?
  • 45. In Review Design Inside Out
  • 46. In Review The Best Index Still Yields a List Semantic = Strong Identifiers, Simpler Experiences Ontology = Good for Growing Structures Ontology != Silver Bullet Design the Heart of the Experience + Page/Context
  • 47. Thanks, a lot... Please reach out Tim Richards Director, User Experience Razorfish More at:
  • 48. Credits Photos + Work Slide 4, Tim @ LA UX Party: Jeff Mercado Slide 7, 3 Things: Slide 8, I’ve Got a Bad Feeling About This: Slide 9, Leave The Desk...: Slide 10, What Is It, Sir?: Slide 26, PlayBill “One, Two, Three”: Slide 41, Ontology Diagram: Rich Keeves Slide 42, Basil Exposition, Austin Powers: Slide 43, First Month! 02: Slide 44-45, G4 Sketches: Darren Wong