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Nanigans Partner Webinar 1.30.14

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  • 1. after hyper growth from ! 35 to 100 people across 4 offices ! Predictive Lifetime Value for in just over a year…! Performance Marketing at Scale Partner Webinar: Jan 2013 Predictive Lifetime Value
  • 2. Introduction Chris Wilson Account Executive @chrisleewilson Dan Slagen SVP of Marketing at Nanigans @danslagen Predictive Lifetime Value
  • 3. Welcome! Predictive Lifetime Value
  • 4. Partner program goal “To empower partners with the technology, insight and support to grow their business and scale existing customers” Predictive Lifetime Value
  • 5. Certification opportunities Predictive Lifetime Value
  • 6. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  • 7. Company update 1. 2. 3. 4. 5. 6. 7. 100% growth in 2013 $350M in annualized spend solely on FB 150+ employees (60% engineering) Boston, NY, SF London, Singapore, Sydney New integrations in 2014 (social & mobile) E-commerce focus, gaming, lead gen, pure play digital Partner program to represent significant percent of revenue Predictive Lifetime Value
  • 8. Partner program update Agencies & Consultants: - Use Ad Engine to scale clients - Work the way you want - Work as a team to close new business - Accept new leads from Nanigans Predictive Lifetime Value
  • 9. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  • 10. Predictive Lifetime Value
  • 11. CPM increased 186% YOY Predictive Lifetime Value
  • 12. Cost per click increased 35% YOY Predictive Lifetime Value
  • 13. RPC increased 83% YOY Predictive Lifetime Value
  • 14. Predictive Lifetime Value
  • 15. $4M for 30 Seconds Predictive Lifetime Value
  • 16. 100M During Primetime Every Night Predictive Lifetime Value
  • 17. Predictive Lifetime Value
  • 18. State of digital advertising • Digital 25% of marketing • Paid search 24%; at point of diminishing return • Display represents 41% • 290B impressions on thousands of sites; 54% not visible • Social less than 15% • Mobile less than 15% Predictive Lifetime Value
  • 19. Marketing content (Blog) http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/ http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/ Predictive Lifetime Value
  • 20. Predictive Lifetime Value
  • 21. Our dedication Predictive Lifetime Value
  • 22. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  • 23. Weekly product updates Predictive Lifetime Value
  • 24. Performance analysis Predictive Lifetime Value
  • 25. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  • 26. Agency case study $80k - $200k Predictive Lifetime Value
  • 27. Work Together: NO YES Chris Wilson Account Executive @chrisleewilson 2014 = Year of the Partner Predictive Lifetime Value
  • 28. Work Together: Chris Wilson Account Executive @chrisleewilson • Communication • Fit • Leads • Selling • Scale 2014 = Year of the Partner Predictive Lifetime Value
  • 29. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
  • 30. Predictive Lifetime Value