1. The document appears to be from a webinar presentation about predictive lifetime value and performance marketing at scale that was given in January 2013. 2. It provides information about the growth of Nanigans, including doubling in size to over 150 employees in 2013, and their focus on digital advertising including Facebook, mobile, and ecommerce. 3. The presentation also discusses Nanigans' partner program goals of empowering partners to grow their business and scale existing customers, and highlights strategies partners can use like leveraging Nanigans' ad engine and working as a team.

1. after hyper growth from !
35 to 100 people across 4 offices !
Predictive Lifetime Value for
in just over a year…!
Performance Marketing at Scale
Partner Webinar: Jan 2013
Predictive Lifetime Value

2. Introduction
Chris Wilson
Account Executive
@chrisleewilson
Dan Slagen
SVP of Marketing at Nanigans
@danslagen
Predictive Lifetime Value

3. Welcome!
Predictive Lifetime Value

4. Partner program goal
“To empower partners with the technology,
insight and support to grow their business
and scale existing customers”
Predictive Lifetime Value

5. Certification opportunities
Predictive Lifetime Value

6. Company & partner program
Industry trends
Product update
Strategies for success
Q+A
Predictive Lifetime Value

7. Company update
1.
2.
3.
4.
5.
6.
7.
100% growth in 2013
$350M in annualized spend solely on FB
150+ employees (60% engineering)
Boston, NY, SF London, Singapore, Sydney
New integrations in 2014 (social & mobile)
E-commerce focus, gaming, lead gen, pure play digital
Partner program to represent significant percent of revenue
Predictive Lifetime Value

8. Partner program update
Agencies & Consultants:
- Use Ad Engine to scale clients
- Work the way you want
- Work as a team to close new business
- Accept new leads from Nanigans
Predictive Lifetime Value

9. Company & partner program
Industry trends
Product update
Strategies for success
Q+A
Predictive Lifetime Value

10. Predictive Lifetime Value

11. CPM increased 186% YOY
Predictive Lifetime Value

12. Cost per click increased 35% YOY
Predictive Lifetime Value

13. RPC increased 83% YOY
Predictive Lifetime Value

14. Predictive Lifetime Value

15. $4M for 30 Seconds
Predictive Lifetime Value

16. 100M During Primetime Every Night
Predictive Lifetime Value

17. Predictive Lifetime Value

18. State of digital advertising
• Digital 25% of marketing
• Paid search 24%; at point of diminishing return
• Display represents 41%
•
290B impressions on thousands of sites; 54% not visible
• Social less than 15%
• Mobile less than 15%
Predictive Lifetime Value

19. Marketing content (Blog)
http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/
http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/
Predictive Lifetime Value

20. Predictive Lifetime Value

21. Our
dedication
Predictive Lifetime Value

22. Company & partner program
Industry trends
Product update
Strategies for success
Q+A
Predictive Lifetime Value

23. Weekly product
updates
Predictive Lifetime Value

24. Performance analysis
Predictive Lifetime Value

25. Company & partner program
Industry trends
Product update
Strategies for success
Q+A
Predictive Lifetime Value

26. Agency case study
$80k - $200k
Predictive Lifetime Value

27. Work Together:
NO
YES
Chris Wilson
Account Executive
@chrisleewilson
2014 = Year of the Partner
Predictive Lifetime Value

28. Work Together:
Chris Wilson
Account Executive
@chrisleewilson
• Communication
• Fit
• Leads
• Selling
• Scale
2014 = Year of the Partner
Predictive Lifetime Value

29. Company & partner program
Industry trends
Product update
Strategies for success
Q+A
Predictive Lifetime Value

30. Predictive Lifetime Value