Nanigans: Ad Optimization 101

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A high-level overview of ad optimization.

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Nanigans: Ad Optimization 101

  1. 1. Ad Engine™Optimizing for Purchases:A High-Level Overview Official Facebook® Gain customers, not clicks Ads API Developer www.nanigans.com
  2. 2. What is ad optimization? Some ads perform better than others Optimization Facebook ad elements• Process of identifying and • Creative continuing to serve high • Title performing ads, while dropping • Body ads that don’t perform well • Targeting parameters • Social context Nanigans Ad Engine• Automates the labor-intensive process of managing and optimizing large- scale Facebook advertising campaigns• Enables marketers to customize optimization to meet specific goals (which may occur days or weeks after the ad is clicked, such as with registrations, purchases and word-of-mouth referrals) Gain customers, not clicks www.nanigans.com
  3. 3. Ad Engine™ Optimization A purchase exampleServe ads to initial Subset of target Subset of Fanstarget base on FB base Like Page eventually purchase Gain customers, not clicks www.nanigans.com
  4. 4. Ad Engine™ Optimization A purchase exampleServe ads to initial Subset of target Subset of Fanstarget base on FB base Like Page eventually purchase Gain customers, not clicks www.nanigans.com
  5. 5. Ad Engine™ Optimization A purchase exampleServe ads to initial Subset of target Subset of Fanstarget base on FB base Like Page eventually purchase Gain customers, not clicks www.nanigans.com
  6. 6. Ad Engine™ Optimization A purchase exampleServe ads to initial Subset of target Subset of Fanstarget base on FB base Like Page eventually purchase Ad Engine measures this post-clickthrough behavior, attributes it back to the original ad creative and targeting, and optimizes to find more high-value look-a-likes on Facebook Gain customers, not clicks www.nanigans.com
  7. 7. nanigans.com/blogVisit the Nanigans Blog forMore Resources Official Facebook® Ads API Developer Gain customers, not clicks www.nanigans.com

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